BSBMKG603B - Marketing Plan Management for Homeware Company Houzit

This report provides a detailed marketing plan for Houzit, a homeware company operating in Brisbane, in accordance with BSBMKG603B 'Manage the Marketing Process'. It outlines the company's strategic direction, vision, and mission, focusing on increasing marketing activities and achieving growth during seasonal demand. The plan includes specific marketing objectives such as increasing market share and sales, conducting in-store and web-based promotions, and focusing on bedroom fitting and decorative items. It also emphasizes the integration of organizational activities, monitoring progress, distribution and pricing strategies, key performance indicators (KPIs), delegation of roles and responsibilities, and communication strategies to ensure effective marketing management.

Running head: BSBMKG603B MANAGE THE MARKETING PROCESS
Assessment Task 1 BSBMKG603B Manage the marketing process
Marketing Plan Management
Name of the Student:
Name of the University:
Author Note:

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BSBMKG603B MANAGE THE MARKETING PROCESS
Organizational Overview
Houzit is famous as they offers Homeware produces and operates in Brisbane. This
company provides wide range of products such as bathroom, fitting as well as decorative items to
its customers. In this study, analysis of each of the given aspect is mentioned and explained
under the following head:
Strategic direction and Organizational objectives
The Vision and Mission Statement of Houzit explains what are the strategic direction of
this company is and what they want to become in the near future.
Mission
The Mission Statement of Houzit is to increase their marketing activities by matching the
level of growth by offering their products during seasonal demand that takes place next six
months. Promotions are done by Houzit through web-based activities as well as in-store
activities. The Vision Statement of Houzit is to become largest supplier in Homeware products in
and across the world.
Marketing Management Plan of Houzit
Marketing Activities
Marketing objectives- Houzit had its market in Brisbane where they offer Homeware products as
estimated previous year and that amounts to $175 million per annum. In addition, the predicted
growth rate of this % will increase in the upcoming financial year. Some of the marketing
objectives that need to be achieved by Houzit during give course of time are as follows with
proper justification:

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BSBMKG603B MANAGE THE MARKETING PROCESS
 To increase market share by 12%
 To increase sales by 8.5% as compared to previous year result
 There are no expansion stores planned by Houzit for this phase of consolidation. On an
average, each store of Houzit had achieved $24,680 per week for a given year
Marketing activities actually help in showing the level of potential present in any
organization on whether they has the ability to attain growth during seasonal personal demand as
it takes place during a period.
 To increase in marketing activities and this can be done through putting advertisements in
magazines as well as conducting Public Relations campaigns
 To conduct in-store promotions
 To conduct web-based promotions
 To focus upon bedroom fitting as well as other decorative items
Integration of organizational activities
It is important to understand the fact that advertising visuals as well as links needs to be
displayed through assortment at Houzit and the web homepage. In all of the materials, display
will be done that shows the link as “Find us at http:www.houzit.com”. Public Relations copy as
used in the article for marketing on famous content sites will be done by the company in order to
attract more customers and create awareness.

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BSBMKG603B MANAGE THE MARKETING PROCESS
Monitor progress
It is necessary for the management to monitor the level of progress on monthly basis. By
monitoring, it will be easy to track the progress level and what further needs to be done to attain
future goals and objectives.
Distribution and pricing
Houzit had decided to update the webpage so that the customers have the option to order
and pay through online. The company had planned to engage in online retailing as well as new
distributional channel. As far as price of imports is concerned, the company had properly
engaged in monitoring against the competitors as well as exchange rate on daily basis. This is for
the reason why imports were usually done for the high margin area for Houzit as well as any loss
that can cause serious concern.
KPIs
 Market Share
 Delegation of roles and responsibilities
 Marketing cost of customer acquisition
Delegation
Tung- He is responsible to look at the in-store promotions
Maria- She is responsible to look after advertising and PR campaigns
Tony-He is a specialist in search engine optimizer as well as web designing
Nancy- She is responsible to look after market research as well as marketing audits

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BSBMKG603B MANAGE THE MARKETING PROCESS
Communication strategies
It is essential to highlight the fact that marketing communication is one of the terms that
plays vital role in the field of marketing. It becomes important to communicate and disseminate
information within the management. Public relation is one of the type of marketing
communications where the role takes into account several factors such as content development as
well as brand messaging and product positioning.