BSBMKG603B Manage the Marketing Process: Staffing Support Plan

This report outlines a staffing support plan for BSBMKG603B Manage the Marketing Process. It details strategies for Houzit, including maintaining enthusiasm, informal chats, and formal meetings, alongside resource considerations and feedback mechanisms. The report covers performance evaluation through team feedback, audits, and observation. Scenarios involving individual coaching for Maria, focusing on listening skills and unbiased support, and performance correction for Tony, addressing unethical practices and knowledge sharing issues, are discussed. Corrective actions emphasize ethical alignment and authorized resource utilization to ensure marketing outcomes are achieved. Desklib offers a wealth of similar resources for students.

Running head: BSBMKG603B MANAGE THE MARKETING PROCESS
Assessment Task 2 BSBMKG603B Manage the marketing process
Staffing Support Plan
Name of the Student:
Name of the University:
Author Note:

2BSBMKG603B MANAGE THE MARKETING PROCESS
Strategies
Houzit need to undertake several strategies so that they can achieve its desired ends or
objectives. Strategies can be explained as a long-term business planning that is needed at every
organization and same in the case of Houzit. Normally, business strategy will be covering a
period of more than 3 to 5 years.
Some of the strategies that should be used by Houzit while planning for staffing function
in their company and these are as follows with proper justification:
 Maintaining enthusiasm
 Making informal chat
 Conducting formal weekly meetings
 Using of wall charts for monitoring level of success
Resources
 Increased percentage of new customer acquisition cost
 High return so that the company can meet future goals and objectives
 Application of Accounting Information System
 Key person report
Feedback
 Feedback can be collected by conducting formal meeting session with the employees
working at Houzit

3BSBMKG603B MANAGE THE MARKETING PROCESS
 Informal chat is quite feasible so that there is transparent communication takes place
between staff members and the management as a whole
 By visiting stores, managers can collect information or feedback from the employees who
are working in the stores for longer period of time.
Performance
 Performance can be evaluated by collecting feedback from the team members as a whole
 Performance can be measured by conducting audits as performed by external consultants
 Performance can be measured by conducting observation method
Scenario 1: Conducting one-on-one coaching to the individual. Maria had been selected as
the individual
Maria
 She have an excellent listening as well as responding skills
 She should advise other and help other rather than just telling the ways
 She makes no promise about the outcomes
 She is confident at the time of undertaking decisions
 She need to be non-judgmental
 She should have an objective outlook
 She should explained about Public relation skills
 She needs to be remain unbiased and show confidential support

4BSBMKG603B MANAGE THE MARKETING PROCESS
Scenario 2: Describing the performance to-date of the individual Tony
 He is not interested to sharing knowledge with anyone
 He is promoting unethical practices
 His links are not authorized
 He views his knowledge as his own intellectual capital
 He fails to participate in any of the store visits
Describing the corrective measures actins that ensure the fact where marketing outcomes
need to be achieved
 Explaining the reason for the meeting
 Showing the Lambert report
 Follow up session needed
 Discussing about ethics of action that aligns with the policy factors
 Explaining the areas of concern as well as asking of Tiny wish to comment on anything
 Establishing agreement on matters relating to use of links that are not yet authorized
 Corrective actions taken