This assignment, completed by a student, addresses the evaluation of international marketing opportunities within the framework of the BSBMKG605 unit. The student analyzes current international trade patterns in their industry, exploring the impact of e-commerce and potential effects of economic downturns. The assignment delves into market factors influencing international business and electronic commerce, including industrial structures, government assistance, and legislation. It defines free trade and protectionist agreements, providing examples of countries involved and examines the impact of international trade policies like customs unions, bilateral, and multilateral agreements on marketing opportunities. The student identifies and analyzes economic, political, social, and cultural factors affecting international marketing, alongside current international market trends and emerging economies best suited for market entry. Finally, the assignment assesses political, financial stability, and corruption risk factors for potential markets, detailing their influence on marketing efforts.
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