BSBMKG605: Evaluating International Marketing Opportunities, Task 1&2

This assignment solution for BSBMKG605, Evaluate International Marketing Opportunities, addresses key aspects of international business expansion. Task 1 involves researching Australian and international standards, policies, and guidelines for a company's overseas expansion, including factors to consider before embarking on international business, the importance of Austrade's International Readiness Indicator, key elements of an export strategy, Australia's free trade agreements, the role of the OECD, and the potential of e-commerce. Task 2 requires identifying two potential international markets for an Australian company's e-commerce business using Austrade, conducting a market analysis addressing political, legal, economic, and cultural factors, ease of market entry, political and financial stability, legal requirements, trade barriers, market trends, and emerging opportunities, and discussing the fit of these opportunities with the business's goals. The assignment emphasizes the importance of standardization, legal compliance, market research, and strategic planning for successful international marketing.

Module 5
Term and Year: Term 4 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBMKG605
Unit Title: Evaluate International Marketing Opportunities
Assessment :
Task 1 Short questions
Task 2 Short questions based on case scenario
Student Name:
Student ID No:
Assessor’s Name: Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these
assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission
of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
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Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
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 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
Task 1
To complete the unit requirements safely and effectively, the individual must:
 Define international marketing
 Identify international trade patterns
 Explain international trade policies and agreements
 Identify legislative requirements
Task 2
Using an Australian company, identify two markets which would most likely be a market that they could expand their e-commerce
business to. Using the Australian Trade and Investment Commission (AUSTRADE), learners are to conduct an initial assessment of
a market analyses to support a proposed international market to be selected (bullet points) that address on the following elements:
 Estimate the impact of patterns, policies and agreements on the business opportunities
 Identify the political, legal, economic, cultural factors for each country identified
 Estimate the impact of these factors on the business (as much as possible given limited access to the Australian
company’s information).
 Estimate the ease of entering and trading in each market.
 Analyse the political and financial stability and the risk of corruption of each country identified.
 Analyse the main legal and regulatory requirements and trade barriers for each country identified.
 Rate the acceptability of the risks, regulatory requirements and trade barriers.
 Consider the impact of risk factors in light of international business cycles and economic conditions
 Summarize current market trends including key industry areas, significant trade partnerships, and consumer
characteristics (such as preferences, segmentation, purchasing patterns, etc.)
 Identify any new or emerging opportunities to enter, shape or influence the market.
 Estimate the contribution these opportunities could present to the business (as much as possible given limited access to
the Australian company’s financial information).
 Discuss the fit of these opportunities with direction and goals of the business
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Task 1
Q1. Assuming you are working for an Australian company and the CEO has recently expressed interest to expand the
business overseas. You are to research and outline relevant Australian (and international) standards, policies and
guidelines for the CEO’s consideration by visiting the Austrade website at http://www.austrade.gov.au
a. Briefly explain what are
the key factors that a
company need to take
into consider before
embarking into
international business?
(see under Getting
Ready for Export)
While expanding its products in international markets, the corporations should standardize their
products to ensure that they offer high quality products and services to customers. Consistency in
the standard of quality is also necessary to build a positive brand reputation.
The management should evaluate the necessary rules and regulations which apply on the business
of the company to ensure that they did not face any legal consequences. For example, Intellectual
Property (IP) registration, health and safety laws, employment policies and others should be
considered by the company prior to expanding their business.
The corporation should consider the market and it requirements to change the quality and features
of the products to meet the demand of customers. If similar products are available in the market at
cheaper rates, then the corporation should rely on specific characteristics of its products or services
to expand its market.
The organizational structure of the company should focus on establishing a clear and
comprehensive strategy by promoting collaboration between different branches to ensure the
effectiveness of the business expansion.
The investment and capital strategy of the corporation of the strategy should focus on finding
investors or shareholders who are interested in investing in the expansion plan of the company.
f. Austrade has a new online tool i.e., International Readiness Indicator, to help Australian companies get into export.
Why it is important for first-time Australian companies is encouraged to use this tool? (see under International
Readiness Indicator)
Austrade provides a comprehensive mix of information and customized services to Australian corporations which allow them to
expand their business in overseas market. It is used by the company to understand foreign regulations and business practices
which allow them to avoid legal consequences while they conduct their business operations. It provides general information about
exporting to Australian businesses in relation to international markets without charging any fees; thus, Australian corporations are
encouraged to use this tool.
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g. What are the key elements of an export strategy? (see under Export Strategy)
The first key element of an export strategy is the product or service which is offered by the corporation in the international market.
These products or services required necessary changes and modifications to ensure that they succeed in the market. The second
element is the customers based on which the company should conduct appropriate research in the market to learn about their
demands and needs. The corporation should also evaluate the competition in the market since it is a key element that adversely
affects the expansion of the business. Moreover, the regulatory framework is also a key element in the export strategy which require
corporations to increase their customer base while creating a positive brand reputation and avoid legal consequences.
h. Free trade agreements (FTAs) are treaties between two or more countries that benefit Australian importers,
exporters, producers and investors by reducing and eliminating certain barriers to international trade and
investment. List four (4) of Australia’s free trade agreements (FTAs) in force.
(http://dfat.gov.au/trade/agreements/Pages/trade-agreements.aspx )
China-Australia (ChAFTA)
Australia-New Zealand (ANZCERTA)
Australia-United States (AUSFTA)
Thailand-Australia (TAFTA)
i. Explain the role of the Organisation for Economic Cooperation and Development (OECD). (see http://www.oecd.org/ )
The OECD is an intergovernmental economic organisation with 36 member countries. Its role is to promote policies in order to
improve economic and social well-being of people all across the globe. It provides a forum in which governments of different
countries can work together to share experiences and seek solutions to many common problems. The OECD is the key
organisation which evaluates the productivity and global flow of investment and trade. The issues which affect people in daily life
are addressed by the OECD by implement international strategies.
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j. Provide a brief discussion on the potential of e-commerce. (see under Export Marketing)
With the growing popularity of the internet and smartphones, the potential of e-commerce industry has increased substantially. The
e-commerce websites assist customers in purchasing food, accessories and entertainment through online sources. Major plays
such as Amazon and eBay have open new opportunities for small businesses to offer their products on an international level. The e-
commerce sectors will increase the economic growth of the country by increasing trading between small businesses along with
corporations that are situated in foreign countries.
k. What are the costs to be included when setting export prices? (see under Export Pricing)
Following are some examples of costs which should be included when setting export prices:
 Warehouse fees,
 Air or sea freight and insurance
 Agent’s commission
 Import duty and taxes
 Shipping ex-factory to port of departure
 Customs clearance/broker fee
 Ground transportations
l. Briefly explain what is the Export Market Development Grants (EMDG) (see under Market Research)
The EMDG scheme is referred to a key Australian Government financial assistance program which is imposed by the company for
aspiring and current exporters. The objective of EMDG is to encourage small and medium sized Australian businesses to develop
export markets. In this program, the corporation provides up to eight grants for eligible applicant. Moreover, the company
reimburses up to 50 percent of the export promotion expenses to eligible applicant which are above $5,000 and the total expesnes
are at least $15,000.
m. Exporting means more opportunities, but also entails greater risks. Although the environment for international trade
has changed substantially over the years, the risks that exporters face when selling their products and services in
other countries remain essentially the same. Explain the following: (see under Risk Management)
i. Political risk
Change in political conditions imposes heavy taxes on companies during export. War involving
importing or exporting countries cause substantial loss to the companies. Moreover, political parties
change regulations and revoking of export/import licence.
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ii. Legal risk
The difference between legal systems causes many trade restrictions which are imposed by the
governmental authorities on businesses. The overseas legal environment adversely affects the
companies when they sell their products or services in foreign nations. Companies have to comply
with product laws to ensure that they meet appropriate standards issued by the government.
iii. Bribery, graft and
corruption risk
Bribery is a serious crime in Australia law along with many other countries where Australian
companies export their products. However, these laws are not effective and there are many
incidents where businesses have to face bribery, graft and corruption incidents which makes it
challenging for them to do their business. Many times they are forces to engage in illegal activities
while conducting the business which creates a risk on their export operations.
iv. Quarantine
compliance risk
Many countries have implemented strict quarantine requirements which companies have to become
aware before exporting to determine which relevant quarantine laws apply on their destination. As
per the quarantine compliance risk, the companies have to ensure that certain goods and services
are permitted under the laws of the local country. The result of failure of these compliance result in
forfeiture or destruction of foods.
v. Exchange rate
risk
The exchange rate risks are associated with fluctuations of the value of the currency and exporters
lost money due to difference in exchange rate fluctuations. The corporations can protect themselves
from these risks by quoting their prices in Australian dollars of hedging against currency fluctuations.
vi. Non-payment risk
While exporting their products, the companies face the risk of not being paid for their goods or
services. If they are not getting paid, the exporters suffer substantial loss. This risk can be mitigated
by choosing the payment option which matches the level of risk of the corporation.
vii. Social and
cultural
consideration risk
Different countries have different social and cultural values which exporters have to consider while
offering their products or services to customers. If their offerings did not match the values of their
customers, then they are most likely to suffer loss in the market.
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n. What are considerations when it comes to managing legal issues (see under Legal Issues)
i. Government
sanctions
The exports should be aware that Australia maintains United Nations Security Council sanctions and
bilateral sanctions in relation to different countries. Based on these sanctions, various measures are
introduced for Australian organizations and individuals and they also apply extraterritorially to
Australian nationals overseas.
ii. Intellectual
Property (IP)
registration
While exporting their products, the corporations have to protect their intellectual property (IP)
overseas. It is important that the corporations protect their IP rights in foreign markets. Australian IP
registration provides protection to companies in Australia only. The companies have to fill foreign
applications within a period of 12 months for patents and six months for trademarks and designs to
protect them in foreign markets. The extensive suite covers is available for 11 countries which have
a positive trade relationship with Australia.
iii. Dealing with
terrorists
Various laws are implemented by the Australian government for dealing with terrorist organizations
or individuals who are punished up to five years imprisonment if they engage with terrorist groups.
The Department of Foreign Affairs and Trade has issued a Consolidated list of search in order to
freeze the terrorist assets. The National Security Australia website can be visited by organizations or
individuals where list of terrorist organizations is given so that they can avoid them by avoid taking
funds from them or recruit them in the business.
iv. Dispute resolution
The Australian companies which engage in commercial disputes can resolve their dispute through
different mediums. The government assists them by providing referral list of local law firms and
arbitrations; however, they are not in the position to provide them legal advice and they also did not
interfere with their foreign affairs. Various Embassies and High Commissions situated in different
countries are responsible for assisting companies with commercial disputes.
v. Foreign bribery
Bribery is a crime and Australian individuals and companies who bribe foreign officials when
exporting their products or services can face legal consequences. The Attorney General’s
Department website gives provisions regarding prohibiting bribery and Australian companies can
face legal consequences if they bribe public officials.
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Task 2
1. Choose an Australian company of your choice and assume you are heading the marketing department which you
are tasked to provide a review to the CEO on which country would be best suited for its business expansion plans in
e-commerce.
i. Browse the Australian Trade and Investment Commission (https://www.austrade.gov.au/Australian/Export/Export-
markets/Countries ) and identify two (2) countries of your choice to determine for the company to expand its e-
commerce business to.
ii. Provide a brief on each countries’ background including its trade agreements with Australia.
iii. Conduct an analysis on each countries’ business environment and rank each country’s business feasibility.
Name of Australian company Coles Supermarkets
Company profile
Coles Supermarkets or Coles was founded in 1914 and it operates in retail, supermarket
and consumer services industry. The corporation offers its services throughout Australia
with 807 stores situated in different locations. Along with its biggest competitor,
Woolworths, the company accounts for over 80 percent of the Australian retailing market. It
is a subsidiary of Coles Myer Limited which was purchased by Wesfarmers in 2007.
Business goals and direction
The business goals of the company is to offer real value to customers by offering affordable
prices while maintaining quality of products to ensure that they have a better shopping
experience. The direction of the company is focused toward building deeper long term
relationships with suppliers and customers to deliver an outstanding shopping experience.
Current export activity
(if applicable) Currently, the company did not export its products outside Australia.
Products/ service focus for
export as an e-commerce
business
The corporation is known for its effective online presence which it can use to export
products in other nations such as affordable groceries, appliances, liquor, gluten free
products and others.
Target customers/ users The target customers of the company are low to middle income individuals who look for
purchasing affordable products without compromising with the quality.
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Overview international business analysis for two countries
Country
name Provide a brief market profile What are the trade agreements with
Australia?
Identify and analyse impact of economic, political, legal, social and
cultural (rank each factor from 1 –poor, 2 – fair, 3 – average, 4 – good
and 5 - excellent)
Overall
country
feasibility
(High,
Moderate, Low)
Political
climate
Economic
condition
Legal
requirement/s
Social & cultural
consideration/s
China
China is one of the biggest markets as its
population is high. Chinese customers
prefer to purchase high quality Australia
products, for example, Woolworths
already exports products to the country.
China-Australia Free Trade Agreement
(ChAFTA) is the free trade agreement
between two nations. Chinese market is not
friendly for exporters; however, Australia
has a positive relationship with the country
which allow Australia businesses to easily
expand their operations without facing legal
complicities.
2 4 5 2 13
United States
United States is a major market for
exports with high demand from
customers. The demand of high quality
and affordable products are quickly
growing in the retailing sectors in the US.
Australia United States Free Trade
Agreement (AUSFTA) is the trade
agreement formed between the two
countries.
3 5 5 4 17
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2. Provide a brief market review on the short-listed country mentioned above, on the following:
i. Market trends evaluation
Country’s market
readiness for new e-
commerce product/
service
(consumer preference)
The market readiness of the United States for new e-commerce products or services is
high as the customers are more willing purchase foreign products rather than domestic
products.
Competitor
considerations
The competition in the US is considerably high for foreign companies with already
established brands such as Amazon, eBay, Wal-Mart and others.
Market attractiveness in
terms of fit and
contribution to the
company’s business?
(opportunities)
The demand of foreign products is increasing in the United States because customers
are looking for more affordable products. Although many customers prefer to pay high
prices; however, the customers who are migrated in the country prefer to purchase
affordable products with appropriate quality.
ii. Country’s current business environment
Political risk
(http://www.eulerhermes.us
website)
The Trump Administration has imposed in policies and bans on companies to enter in
the US market which makes it difficult for them to offer their products or services in the
country.
Financial stability
(http://www.beri.com )
The financial stability of the country is strong and customers have purchasing powers to
afford mid to high range products. The American dollar is also strong against Australian
dollar.
Corruption risk
(http://www.transparency.org )
The US government is strict against prohibiting corruption in the country and new laws re
introduced to stop bribery and corruption which reduces the risk.
Legal considerations in
terms of human rights
The human rights laws are considerably stricter in the US with major organisations
operating such as CARE, World Vision and Oxfam International which imposes stricter
policies on companies.
Legal considerations in
terms of labour relations
The corporations have to offer a wide range of facilities to labours while managing their
operations in the country as the labour unions and the government ensure that the rights
of labours are not prohibited.
Cross cultural
communications
considerations
People from all across the globe and different cultures comes to the United States which
require corporations to take appropriate policies to avoid discrimination and promote
cross cultural communications.
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iii. Return on
investment Short-term
(within 2 years)
In the first two years, the company might face difficulties in establishing the brand image
due to which its return on investment will be low.
Long-term
(beyond 2 years)
After two years, the corporation will establish its brand and its return on investment will
grow.
3. Identify and analyze international marketing opportunities according to their likely fit with the organization’s
goals and capabilities. Using the competitive advantage and market attractiveness analysis, rank each variable
criteria in relevance if the competition is stronger or the company is stronger and negative or positive
respectively.
i. Cost-benefit analysis on competitive advantages
Estimate the contribution these
opportunities could present to the
business
Competition is
stronger Company is stronger
Competitive advantages/ success criteria 1 2 3 4 5 6 7 8 9
 Market share 2
 Cost structure/ cost advantages 9
 Product/ service quality 6
 Technological know-how 6
 Marketing know-how 7
 Management 7
 Location/ distribution advantages 5
 Financial resources 8
 Own brands, patents, etc. 8
 Spare capacity 9
Average score (add total score and divide by
9 to give the average) 7.44
Overall evaluation on current business
and customer base summary
(In your own words, what is your opinion on this
analysis, i.e. is the competition stronger or is the
company case stronger?)
Although the competitors are strong in the country; however, the
customer perspective is continuously changing and they prefer to
purchase products which are affordable without compromising with the
quality.
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ii. Cost-benefit analysis on market attractiveness
Estimate the contribution these
opportunities could present to the
business (cont.)
Negative Positive
Market evaluation criteria 1 2 3 4 5 6 7 8 9
 Market size 2
 Market growth 7
 Branch profitability 7
 Innovation potential of industry 6
 Competition intensity 2
 Recession susceptibility 5
 Substitution danger 4
 Client loyalty 3
 Security of supply (materials/ spare
parts). 8
 Regulatory/ public opinion risks 6
Average score (add total score and divide by 9
to give the average) 5.55
Overall evaluation on current business
and customer base summary
(In your own words, what is your opinion on this
analysis, i.e. is the situational analysis is more
positive or otherwise?)
The opportunities for the company are less due to intense competition
and regulatory framework; however, a large customer base and
acceptance to change makes this market attractive.
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4. Identify and analyze international marketing opportunities according to their likely fit with the organization’s goals
and capabilities
iii. Mapping of strategic matrix based on the position in the market (plot
chart according to the above average from section I and ii scores and connect the two points with a line)
Evaluation of market attractiveness
High
9
Concentrate
(concentrate activities on
niches and specialize in the
few products/ services that the
company can do best)
Selective investment
and growth
(consider building up
strengths, i.e. management
improvements, cost
reduction, quality upgrading,
new technologies)
Maximize investment
and grow
8
7
Medium
6
Partnership
(consider aligning with a
partner which is also keen in
entering similar market/s)
Gradual development
(strengthen competitiveness
through incremental
improvements and shift
emphasis to the most
attractive market segments)
Selective investment
and growth
(Identify the most attractive
growth segments of the
market and intensify
marketing/ promotions,
expand geographically, etc.)
5
4
Low
3
Divest
Partnership
(consider forming alliances
with a partner)
Harvest/ diversity
(maintain position in present
market and consider
diversifying into new markets
through development of new
products)
2
1
1 2 3 4 5 6 7 8 9
Low Medium High
Evaluation of competitive advantages
Identification of a best
option international
marketing strategy to use
(in your own words, what is
your opinion of this analysis)
The corporation should heavily rely on marketing to establish a brand reputation of
offering high quality products at lower prices with offers which will attract more
customers.
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Assessment Submission Checklist to be completed by the Trainer/Assessor
Unit name: BSBMKG605 Evaluate International Marketing Opportunities
Assessment: Task 1
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide a discussion on the short questions?
2. Provide a discussion and analysis of conducting international business by referring to the Australian Trade
and Investment Commission (Austrade)?
3. Submit within agreed timeframe?
Did the student complete and provide evidence for the following (please  ): Yes No
1.1. Assess international trade patterns and identify their likely importance for the business
1.2. Research international business and electronic commerce market factors, and assess
opportunities to enter, shape or influence the market for their likely contribution to the business
1.3. Identify international markets operating under free trade or protectionist arrangements and
estimate likely ease of entering and trading successfully
1.4. Identify international trade policies and agreements and estimate their likely impact on
international marketing opportunities
Feedback and result outcome for Task 1 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment
required
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Unit name: BSBMKG605 Evaluate International Marketing Opportunities
Assessment: Task 2
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide a discussion on the short questions?
2. Provide an Australian company to be used in determining its business expansion plans for e-commerce
business?
3. Proposed two countries of choice for an Australian company to export its products/ services via e-
commerce to?
4. Provide a discussion and analysis of economic, political, social and cultural factors affecting international
marketing?
5. Provided an analyses on international marketing opportunities according to their likely fit with the
organization’s goals and capabilities?
6. Submit within agreed timeframe?
Did the student complete and provide evidence for the following (please  ): Yes No
2.1. Identify and analyse impact of economic, political, social and cultural factors affecting international
marketing opportunities
2.2. Investigate international market trends and developments to identify market needs relevant to the business
2.3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter,
shape or influence markets based on their fit with business goals and direction, and their likely contribution
to the business
3.1. Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market
3.2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market
3.3. Relate risk factors to international business cycles in terms of economic conditions and estimate their
impact on potential market
4.1 Identify and analyse international marketing opportunities according to their likely fit with the organisation’s
goals and capabilities
4.2 Evaluate each opportunity to determine its impact on current business and customer base
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4.3 Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each
marketing opportunity
4.4 Determine probable return on investment and potential competitors
Feedback and result outcome for Task 2 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment
required
Assessment Summary Result (please
 )
Task 1 Short questions S NYS DNS
Task 2 Short questions relating to a
case scenario S NYS DNS
Final Assessment Result for this unit C NYC
Feedback is given to the student on each Assessment task YES NO
Feedback is given to the student on final outcome of the unit YES NO
The result of my performance in this unit has been discussed and explained to me (please place signature below)
Student Signature Date
Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are carried
out as required by the Principles of Assessments (Clause 1.8 of the Standards for RTO 2015).
Trainer/ Assessor’s Initials Date
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Appeal Process (only for mitigating circumstances)
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook
Student Signature Date
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