This document is a Learner Workbook for the BSBMKG606 Manage International Marketing Programs unit, outlining the requirements for achieving competency. It includes elements of competency demonstration, foundation skills, assessment conditions, and tool definitions. The workbook contains various activities, skills and knowledge checks, and major activities that students must complete. It also features an observation checklist for assessing practical skills, covering aspects like formulating international marketing objectives, determining marketing approaches and operational structures, managing marketing performance, and evaluating improvements. The document provides guidance for instructors on assessing students' abilities and adapting assessment methods to individual needs. Desklib provides access to this workbook and other solved assignments to aid student learning.
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