This project analyzes Walmart's international marketing program, focusing on the company's performance and strategic objectives. It begins with a review of Walmart's background, vision, mission, and international business portfolio. A PEST analysis evaluates political, economic, social/cultural, and technological factors influencing Walmart's operations. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The project then formulates SMART objectives to enhance international business profitability. A detailed risk management strategy is developed for China, considering political, financial, cultural, resource, legal, and technological risks, and proposing mitigation strategies. Finally, the project discusses factors to consider in international marketing for Walmart's products and services, providing a comprehensive overview of its global marketing approach. This assignment is a detailed analysis of Walmart's international marketing initiatives.
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