BSBMKG609 Develop a Marketing Plan: Houzit's Strategy & Analysis

This assignment presents a comprehensive marketing plan developed for Houzit, analyzing its strengths, weaknesses, opportunities, and threats (SWOT analysis) to identify strategic improvements. The plan outlines marketing objectives such as increasing gross sales by $20 million, expanding the customer base, and exploring opportunities for new store establishments. Key strategies include researching expansion possibilities through franchising, considering mergers with smaller companies, employing professional sales personnel, and actively engaging on social media platforms to enhance brand awareness. The implementation phase focuses on targeted group features, regular milestone discussions, and reviewing staff Key Performance Indicators to ensure alignment with the company's goals. This plan aims to provide Houzit with a roadmap for achieving sustainable growth and increased market presence.

Running head: BSBMKG609 DEVELOP A MARKETING PLAN
Assessment Task 2 BSBMKG609 Develop a marketing plan
Prepare and present a marketing plan
Name of the Student:
Name of the University:
Author Note:

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BSBMKG609 DEVELOP A MARKETING PLAN
Executive Summary
The main aim of the assignment is to discuss about how to develop a marketing plan for
Houzit. The marketing plan will discuss about the strengths as well as weakness of Houzit while
conducting its current operations. The company needs suggestion and recommendations on how
to bring improvement so that they can gain more market shares as well as new potential audience
in the near future. It is important to inform all the shareholders regarding the current marketing
plan. The plan will be conducted in way so that there is proper explanation on the strategies that
needs to be adopted by Houzit so that they can achieve maximum benefits on introducing this
new marketing plan.
SWOT analysis
Strengths- Houzit has strong financial stability and this can be said after looking at the cash flow
operations. The company has the ability to launch any minor or in that case even major
marketing instantly.
Weakness- The current brand image of Houzit is conservative by nature among specific
customer base. Houzit need strong as well as vibrant marketing campaign so that the weakness
can be turned out to be strength in the near future.
Opportunities- Houzit has huge as well as loyal customer base. It is for this reason if Houzit
plans to conduct any potential market campaign, then it will easily reach out to the customers
and lead to creation of impact like brand awareness.

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BSBMKG609 DEVELOP A MARKETING PLAN
Threats- Houzit faces stiff competition from local competitors. It is for this reason why Houzit
need to keep close eye upon market economy that can affect marketing strategy adopted by its
competitors.
Marketing objectives
1. Houzit should aim at increasing the gross sales by $20 millions
2. Houzit should aim at expanding its loyal customer base
3. Houzit should aim at viewing at the opportunity that is needed for establishing new stores
in and across the world in order to generate revenues and acquisition of new customers
4. Houzit should aim at increasing brand awareness
Strategies
1. Houzit should implement strategies where they should first research the possibilities of
expansion and this can be done by implementing franchising model
2. Houzit should implement strategies where they should take position of smaller similar
industry company and this can be done by merging under the same brand
3. Houzit should implement strategies where they should employ professional sales
personnel as well as develop strong team. This can be done by performing daily
operations within the company
4. Houzit should implement strategies where they should actively engage in social media
platform as it will help in creating strong bonding with the customers and lead to creation
of brand awareness

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BSBMKG609 DEVELOP A MARKETING PLAN
Implementation
1. Houzit should target group features as well as distributing the responsibilities as and
when required
2. Houzit should regularly conduct milestone discussion and make the necessary changes as
and when required
3. Houzit should review every staff members Key Performance Indicators where everyone
should be on track as well as be aware of their job and responsibilities at the same time.