Strathfield College BSBMKG609: Develop Marketing Plan (Draft) Project

This document presents a draft marketing plan developed for the BSBMKG609 unit, focusing on the fictional organization 'Houzit,' specializing in home-ware fittings. The plan begins with an executive summary and SWOT analysis, highlighting the company's strengths (skilled staff, customer loyalty), weaknesses (limited budget, repayment struggles), opportunities (high-growth areas), and threats (competition). Marketing objectives include entering the retail market, targeting increased customers in high-growth areas, particularly Brisbane and surrounding suburbs. The marketing strategy focuses on immediate market targeting. Financials, including a $5000 budget for promotional and marketing activities, are detailed. The implementation plan outlines timelines for each activity, monitored via KPI scores, ensuring controlled task completion. The plan also includes an organisational overview, vision and mission statements, market research, and a marketing budget, demonstrating a comprehensive approach to market development and strategic planning.

STRATHFIELD COLLEGE
Strathfield College Pty Ltd
Assessment Task 2
Assessment Details
Qualification
code
BSB61015 Qualification
Name
Advanced Diploma of Leadership& Management
Unit Code BSBMKG609 Unit
Name
Develop a Marketing
Plan
Assessment
Type
Project/Presentation
Instructions to the Candidates
Pre-Requirement for this task
Student must review
• Lesson materials provided in class
• Examples used in lessons.
Instructions to Students:
• Please complete assessment task within the time frame given
• You must attempt all the requirements that are addressed within this assessment task.
Copying or any kind of cheating is absolutely not permitted, if someone is found cheating or copying, will be debarred from the
assessment and a disciplinary proceeding would begin
Part A- Develop a Marketing Plan (Draft)
Procedure
a. Executive summary –
Houzit is an organisation specialising in various kinds of home-ware fittings. The
organisational plan is set to achieve greater market share. The organisation will be able to
cater to environmental friendly products.
b. SWOT analysis –
Strengths of the organisation includes excellent staffs who are highly skilled and
knowledgeable. High loyalty amongst customers with assorted offerings exceeding
competitor’s range is another major strength. Weaknesses includes a limited marketing
budget. The struggle of long-term repayments of customers is a major weakness.
Opportunity includes catering high growth areas with significant market share. Threats is
competition from local and national chains.
c. Marketing objectives –
The marketing objectives includes capability foray into retail market space.
BSBMKG609 -Develop a Marketing Plan Task 1V3.1
CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667 Page 1 of 2

STRATHFIELD COLLEGE
Strathfield College Pty Ltd
d. Marketing Strategy-
The marketing goals include catering to increased customers from diversified markets,
especially targeting high growth areas. The market will be targeted on immediate basis and
in Australian suburbs specially in and around Brisbane.
e. Financials, budget and forecast-
The financial budget for the forecast includes promotional activities and marketing activities
which will cost totally $ 5000. The cost break-up will include details of promotion,
marketing and campaigning activities.
f. Marketing Implementation & Controls–
Each marketing task and activity will comprise of timelines so as to complete every activity
within a period of a week. Monitoring and evaluation will be conducted using KPI scores.
Each activity will be conducted in a controlled manner such that the task aimed at can be
accomplished easily.
BSBMKG609 -Develop a Marketing Plan Task 1V3.1
CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667 Page 2 of 2