BSBMKG609: Develop a Marketing Plan Learner Workbook

This document is a comprehensive learner workbook for the BSBMKG609 Develop a Marketing Plan unit, completed by a student at Enhance College of Technology. It includes detailed responses to various activities, such as evaluating marketing opportunities, developing marketing strategies, and analyzing organizational resources. The assignment uses Unilever as a case study, exploring topics like marketing objectives, risk assessment, marketing strategy elements, and resource allocation. The workbook covers topics such as sustainability, supply chain management, marketing mix, and capital generation, and includes diagrams breaking down the marketing strategy development process. The student provides insights into Unilever's marketing approaches and strategies.