BSBPMG519 Manage Project Stakeholder Engagement: Detailed Analysis

This assignment solution provides a detailed analysis of stakeholder management in projects, specifically addressing the BSBPMG519 unit. It covers stakeholder identification, classification, and engagement strategies, using the Destination Australia project as a case study. The document explores the differences between planned and actual stakeholder engagement, offering suggestions for maintaining desired engagement levels. It also discusses the influence of organizational performance, individual effort, and interpersonal skills on stakeholder engagement. Furthermore, the assignment addresses potential variances in stakeholder engagement, communication strategies, and the importance of addressing communication flaws. The solution includes a stakeholder engagement matrix, showcasing current and desired statuses, highlighting the roles of various stakeholders such as the National Archive of Australia, service providers, and users. The document emphasizes the importance of ethical considerations, conflict resolution, and effective team management for successful stakeholder engagement, providing valuable insights for project management students. Desklib provides more solved assignments for students.

Running head: STAKEHOLDER MANAGEMENT IN THE PROJECT
STAKEHOLDER MANAGEMENT IN THE PROJECT
Name of the Student:
Name of the University:
Author Note:

1STAKEHOLDER MANAGEMENT IN THE PROJECT
Table of Contents
Answer to the question no A...........................................................................................................2
Answer to the question B:................................................................................................................6
Answer to the question C:................................................................................................................6
Answer to the question D:...............................................................................................................7
Answer to the question E:................................................................................................................8
Answer to the question F:................................................................................................................8
Answer to the question G:...............................................................................................................9
Answer to the question H:...............................................................................................................9
Answer to the question I:.................................................................................................................9
Answer to the question J:...............................................................................................................10
Answer to the question K:.............................................................................................................10
Answer to the question L:..............................................................................................................11

2STAKEHOLDER MANAGEMENT IN THE PROJECT
Answer to the question no A.
Stakeholder
identification
(Name/ Title/
Position)
Stakeholder
power and
interest in the
project and
the
justification
Assessment
information
(Major
requirements,
main
expectation and
potential
influence)
Stakeholder classification
(Internal/ External/
Supporter/neutral/resistor
)
Potential
strategies for
the
engagement-
gaining
supports and
reducing
objections.
Destination
Australia(Internal
stakeholder)
The main
organization.
Enables the
National
Archive of
Australia to
collect the data
and the
photographs
through the
contribution of
the users. This
stakeholder has
the highest
influence.
The website of
the Destination
Australia will
enable the
storage of the
photographs
along with the
description of
the photographs
uploaded in the
achieve.
Internal Destination
Australia is
working on the
building up the
website and
they are taking
help from the
third party
service provider
to achieve the
goals.
National Archive This National Internal The goal of the

3STAKEHOLDER MANAGEMENT IN THE PROJECT
of Australia organization
provides users
with the helpful
information
regarding the
data and the
past records
and
information.
The
organization
has high
influence in the
stakeholder
hierarchy.
Archive of
Australia is
collaborating
with the
Destination
Australia in
order to collect
the data
regarding the
development of
the archive.
National
Archive of
Australia is to
provide the
right
information to
the users about
the different
incidents from
the past. In
order to provide
the information
it is taking help
from the
Destination
Australia.
Service provider Service
provider is
chosen by the
Destination
Australia for
the technical up
gradation of the
website. In this
case, the third
party service
In order to
develop the well
designed and
well functioned
website the
technical aspects
of the website
are needed to be
taken into
concern. The
External The main
objective of the
owner of the
website is to
build a well
developed
website which
is technically
flexible. In
order to do this

4STAKEHOLDER MANAGEMENT IN THE PROJECT
provider has
the medium
importance as
the stakeholder.
third party
service provider
is responsible
for maintaining
the technical
issues regarding
the website.
the technical
support is
important. The
selection of the
third party
service provider
is important for
the accurate
implication of
the system.
Users The users of
the system are
acting as the
both
contributor and
the user of the
website. The
archive is
developing
through the
information
and the
photographs
given by the
users of the
website. These
The users of the
system have
high influence
as they are
contribution the
important part in
the process and
the objective of
the whole
system.
External The
contribution of
the users are
important as the
information
they are
providing are
the main
resource of the
websites.

5STAKEHOLDER MANAGEMENT IN THE PROJECT
information are
also used by
the users in
various
situations.
Maintenance and
support team
The technical
upgrade is not
only the
important part
for the accurate
running of the
website.
Maintaining the
website and the
security of the
website are
also an
important
thing. In order
to do this
Maintenance
and the support
team of the
system ensures
the running of
the system in a
accurate way
External The security
and the privacy
of the system is
important as the
system contains
the large
amount o
information
which are
valuable. The
maintenance
and the support
team ensures
the security of
the system.
Answer to the question B:
There are different stakeholders involve in the project. The project can be of different
field. In a software development project there are three main stakeholders involved in the project.
These three stakeholders are the organization or the service providing company who is

6STAKEHOLDER MANAGEMENT IN THE PROJECT
responsible for developing the software, the client or the user of the software and the project
development team appointed by the service providing company. Different stakeholders have
different kind of interests. The client want to invest the money on the accurate development of
the software. The clients or the users are concerned about the accuracy of the software. Te
service providing company is concerned about the profit gained from the request of the service
form the client and fulfilling all the requirements of the client while developing the software. The
project development team is concerned about the development life cycle of the project, where the
project manager monitors all the stages of the project life cycle.
Certain issues can be appeared as different stakeholders have different interest. In order
to resolve the issues the common principal or the guideline can be maintained based on the
common interest which is the compilation of the project in a correct way can be developed.
Answer to the question C:
Stakeholder Unaware Resistant Neutral Supportive Leading
Destination
Australia
D
C
National
Archive of
Australia
C D
Service
provider
C
C
Users C D
Maintenance
and support
C D

7STAKEHOLDER MANAGEMENT IN THE PROJECT
C=Current Status
D=Desired Status
The stakeholder engagement matrix shows the current status and the desired status of the
different stakeholders engage in the process. It has been seen that the website of the Destination
Australia was expected to be in a supportive position. However, in the reality it has been seen
that it is taking the leading position in the system. On the other hand the main stakeholder in
project is the National Archive of Australia, which was expected to take the leading position in
the system. However, it has been seen that this organization has taken the supportive position in
the process. This variation is the most significant variation in the system. The reason of the
variation is the involvement of the organizations in development of the data base regarding the
information. It has been seen that the Destination Australia has take part in the development of
the archive more actively than National Archive of Australia.
Answer to the question D:
There are some difference between the planned and the actual engagement of the
stakeholders in the project. The planned engagement is defined as the expected action or the
involvement from the stakeholders in different aspects of the development of the project. The
actual engagement is the actual involvement of the stakeholders during the compilation of the
project. The planned engagement can be fixed at the initial planning stage of the project, while
the actual engagement can be measured after the compilation of the project and the delivery of
the outcome.

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The main reason for the difference between the actual engagement and the planned
engagement of the stakeholders is the uncertainty about the engagement of the stakeholders in
the project. Apart from that the situation and the constraints in the project development phase can
also make the variations in the engagement of the different stakeholders.
Answer to the question E:
Some of the suggestions can be made for maintaining the desired statues of the
stakeholder management in the project. It can be expected that the involvement of the
stakeholders in the project will not be same. The working environment of the project is needed to
be maintained as it has been planned, so no constraint can restrict the proper involvement of the
stakeholders. The required components in the project are needed to be accessed by the
stakeholders so that the involvement can be done in a proper way.
Answer to the question F:
The expectation of the stakeholders is dependent on the performance of the organization
and the ability to resolve the conflict regarding social, ethical or cultural. In case, if the
organization is performing well and maintaining all the ethical issues along with resolving the
conflicts. The performance of the organization will influence the stakeholder to engage and
invest in the project in more active way. Maintaining the ethical issues and mitigation of the
conflict management will help to increase the goodwill of the organization. In that case, the
organization will make the stakeholders interested about the ongoing projects and the
stakeholders will be assured that their involvement will be fruitful.

9STAKEHOLDER MANAGEMENT IN THE PROJECT
Answer to the question G:
The engagement of the stakeholder is also dependent on the individual’s effort in the
project. In the software development of the project, the each person from the client group should
be aware of the requirement in the project, so that the clarity in the requirement can be
understood and this will reduce the chances of the scope creep. Each team members of the
project is needed to do the jobs in the different modules of the project so that the compilation of
the project can be done in a proper way.
Answer to the question H:
The distribution of the work between the project team is the responsibility of the project
manager. In the software development project, different team members are assigned to the
different modules of the work. The project manager distributed the work of different modules to
the different team members according to the specialization and the knowledge domains of the
team members.
Continuous monitoring and the meeting with the team members in a routine basis along
with enabling the sharing of the knowledge will ensure that the team members are working on
the processes of the different modules in a proper way.
Answer to the question I:
In the software development project the engagement of the stakeholders are dependent
on the interpersonal skills of the team members. The involvement of the project management
team becomes successful if the knowledge sharing between the team members are done in a
proper way. The brainstorming sessions and the knowledge sharing enhance the flow of the
communication between the team members and the project managers. This makes the clarity in

10STAKEHOLDER MANAGEMENT IN THE PROJECT
the requirements of the project. Problems and the issues arise in the project can be solved
effectively through these interpersonal skills. These steps help to increase the level of the
engagement of the team and the other stakeholders of the project.
Answer to the question J:
The following is the list of the reasons that can make the variance of the engagement of the
stakeholders in the project:
 Mentality of the different stakeholders.
 Difference between the personal and the organizational interests and goals of the different
stakeholders.
 Monitory benefits for different stakeholders.
 The project environment and constraints such as time, money, legal issues and the ethics
regarding the development of the project.
 Accessibility of the required resources.
Answer to the question K:
Different level of communication can be maintained in order to make the flow of the
information between the different stakeholders in the project. The responsibility of the project
manager is to make the stakeholders agree on the common level of the communication. In order
to ensure this the project managers can conduct some meetings between the different
stakeholders of the project regarding the reporting of the progress and update of the project.
Answer to the question L:
In the project management there can be variance of the communication. In case of
software development project the flaws in the communication can be regarding the improper

11STAKEHOLDER MANAGEMENT IN THE PROJECT
documentation of the requirements. This is an example of the miscommunication between the
clients and the project team members. It has been seen that some of the team members are not
doing the proper documentation of the progress of the project and not reporting to the project
managers in a proper way.
The identification of the flaws in the communication can be measured from the outcome
of the projects in the different stages. The outcome of the project stages were not meeting the
required results indicates that there was a communication gap between the stakeholders of the
project.