BSBPMG522 Project Scope - Entering International Market with IT

This BSBPMG522 project scope focuses on introducing a product into the international market through the creation of a new website. The project aims to drive strategic change in business processes by leveraging IT, with support from engineers, technicians, and local authorities. Key objectives include positioning the brand, increasing market share and sales, and enhancing brand preference. Success criteria involve innovation in marketing, adaptation of new strategies, and increased order quantities. The project identifies business needs and drivers, cost estimations for different regions, and constraints such as lack of market knowledge and economic factors. A preliminary risk assessment covers funding, employee motivation, technical errors, and market knowledge gaps. Stakeholders range from customer service to senior management and subcontractors. Workplace impacts like cyberbullying and loss of self-esteem are also addressed, emphasizing the need for training. The project assumes a five-year product life cycle, a $1 million funding requirement, and the need for new departments to manage the expanded business.

BSBPMG522 Undertake project work Project Scope Assessor
Project Scope
To introduce the product into the international market with the means of creating a new
website. The project is undertaken with the objective to bring about a change in the ongoing
business processes. The project is based on the strategic moves. The use of IT field is
undertaken and given much of the focus on. The help of engineers, technicians the local
authorities are undertaken to overcome with situations. The very purpose of the project is to
enter the new market segment and to successfully place the product within the market. The need
to make changes in terms of product promotion is required. Hence, we formulate a new strategic
plan to build a new website and convey not only product related information’s but to also make
the international boundary aware of the product segment.
Introduction and background
Projects have several characteristics:-
 Projects are unique in nature.
 Projects are temporarily based in nature and have alternative plans based upon alternative
strategies.
 Projects are addressed as completed when the project goals are met.
The political and economic state of the market of the international country remains to be a
challenging factor to overcome with such issue we have undertaken help of the experts. The
communication session was formed comprising of the board of directors and the other senior
authorities to justify the proposed planning. All the people and organizations are bound to
comply with the legislative act to which they are subject. This includes prescribed laws,
regulation and laws. Organizations need to address their legislative obligations. The following is
recognized as some of the primary legislation that requires to be considered. The Comcare looks
after and regulates the Work Health and the Safety Act 2011 (WHS Act) and Work Health and
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BSBPMG522 Undertake project work Project Scope Assessor
Safety Regulations 2011 (WHS Regulations) within Commonwealth jurisdiction. The WHS Act
and WHS Regulations formulate a scheme in regard to the work health along with the safe laws
that have been accepted in most of the countries. The WHS Act as well as WHS Regulations,
serves as an framework to secure health as well as safety of the workers as well as workplace by
protecting the workers as well as other persons who possess threat towards health, safety and
welfare through overcoming the risk and uncertainities leading from work environment, in
relation to principles that every individual body should be acquianted with a highest measure of
the safety and protection in regard to cause to their health. The WHS Act and WHS Regulations
promotes continuous improvement and progressively higher standards of health and safety.
Business needs and business drivers
Business needs:-
 To position the brand in the international market.
 To generate and raise the proportion of consumer market.
 To increase the number of sales.
 To increase brand preference among the market.
 To reach far of customers by creating a new website and the user interface will be reliable in
accordance with the audience.
 A new innovation in terms of designing will be implemented.
 To obtain a share of the market.
 To increase the business.
 To generate more sales.
 To convey meaningful information as so what can be done with the foods, various recipes
Business drivers:-
 Website.
 Website traffic.
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BSBPMG522 Undertake project work Project Scope Assessor
 Salesperson.
 Local vendors.
 Retailers.
 Promotional authorities.
 Technicians.
 Engineers.
 Labourers.
 Planning department and the senior authority body of the management.
 Local IT engineers of the targeted country.
 A number of stores.
 Number of units being ordered and pre-order.
Criteria for success
 Innovation in marketing and brand awareness technique, as the digital marketing platform,
has the potential to reach a lump sum of customers at a glance of click.
 Adaptation of new strategies and be prepared with backup plans, to implement as whenever
required.
 They are forming a joint venture with the local market if the circumstances are favourable.
 Proposal for new orders in bulk amount.
 The increase in the quantity of orders.
 Increase in demand by the market force.
Costs
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BSBPMG522 Undertake project work Project Scope Assessor
Constraints
 Lack of adequate knowledge about the international market for which experts are being
hired from that particular place at a cost.
 Economical constraint, the difference in the currency units affects the business activities.
 Political factor in the region, the local bodies are required to be compensated.
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Cost area Details Estimated cost
Japan Packaging materials, Rental,
Transportation cost, Shipping
cost, printing cost, engineer
cost, technician cost, local
broadcasting channel cost
and financial cost.
5885.20$
Hong-Kong Packaging materials, Rental,
Transportation cost, Shipping
cost and printing cost.
4203.71$
Singapore Packaging materials, Rental,
Transportation cost, Shipping
cost, printing cost, engineer
cost, technician cost, local
broadcasting channel cost
and financial cost.
9808.66$

BSBPMG522 Undertake project work Project Scope Assessor
 The local vendors and the retailers asking for a compensation amount for the introduction of
a new product within the market.
 The lack of support from the local government.
Assumptions
 The product life cycle will be of minimum five years within the international market.
 A total of 1million $ funding will be required to start the business in the international
boundaries.
 Implementation of more number of employees.
 The inventory rate will be around 10%, and the cost of inventory management is also
required to be predicted.
 New departments are required to monitor and track as new business will lead to creating new
responsibilities.
Preliminary risk assessment
 Funding by the shareholders is not up to a point.
 Employee efforts and contribution towards the project fails to be high; they need motivation.
 The occurrence of frequent technical errors and bugs.
 Lack of technical assistance and supervision.
 Lack of management participation.
 Technical errors in terms of internet connectivity.
 Keywords challenge.
 Lack of international market knowledge for which training should take place.
Project stakeholders
 The customer service officer.
 The operations manager.
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BSBPMG522 Undertake project work Project Scope Assessor
 The head of the marketing department.
 The project leader.
 Senior management.
 Team members of the project.
 Project customers.
 Resource Managers.
 Line Managers.
 Project testers.
 Any group impacted by the project when it is completed.
 Subcontractor.
 Consultants of the project.
Workplace impacts
 Cyberbullying.
 Workplace bullying.
 Panic attacks.
 Trouble in decision making.
 A loss of self-esteem.
 It is crumbling of employee loyalty and commitment.
Training is required to acquire the potential to acclimate with the change.
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