This assignment is a written report for the BSBPMG637 unit, focusing on engaging in collaborative alliances. The student, acting as a project manager for a cafe business, aims to increase the customer base through partnerships. The report begins by presenting a case study of Café Paradiso and its business opportunities. It then details the identification and evaluation of collaborative alliance opportunities, creating a partnership registry for ten businesses. The student selects a marketing agency as the primary candidate and develops a collaborative agreement, including details on the approach, formal agreement, and collaboration plans, adhering to organizational policies and relevant legal requirements. The agreement focuses on improving the cafe's social media presence by addressing current weaknesses such as inconsistent promotional campaigns, use of photo marketing, and analytics to demonstrate effective social media marketing. The assignment emphasizes the importance of policies and procedures in ensuring compliance and streamlining operations within the partnership.