Risk Management Analysis: Alibaba's Counterfeit Product Challenges

This case study examines the risk management challenges faced by Alibaba, a major e-commerce platform, due to the proliferation of counterfeit products. The report delves into the legal framework impacting the risk, including relevant laws and regulations, and assesses the standards applied. It identifies key areas of risk, such as the authenticity of products and the impact on commercial relationships, and analyzes the liability of stakeholders, particularly CEO Jack Ma. The study explores internal and external stakeholders, changes influencing the business, critical success factors, and methods for communication and consultation. It includes a SWOT analysis, risk evaluation, and prioritization, along with potential opportunities and ways to minimize risks through action plans and documentation. The case highlights the significance of counterfeit risks, the possibility of recurrence, and the implications for stakeholders, concluding with an assessment of treatment strategies and the importance of continuous improvement in managing such issues.