BSBXCM501: Leading Communication Strategies for Bounce Fitness

This assignment presents a case study focused on leading communication within the simulated business environment of Bounce Fitness. It requires the development of a communication plan addressing various scenarios, such as leave requests, memo dissemination, job transfers, and workplace incidents. The assignment also includes drafting an email to team members outlining communication protocols and a role-play scenario involving presentation and negotiation skills to improve team performance. The goal is to demonstrate the application of effective communication strategies, negotiation techniques, and an understanding of diverse communication styles to achieve organizational goals and address workplace challenges. The assignment emphasizes the importance of clear, respectful, and persuasive communication within the Bounce Fitness context.

IH Sydney Training Services Pty Ltd
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Candidate Instructions
Purpose of this Assessment task
This assessment task is designed to test your skills in leading communication in the workplace as required
by the unit BSBXCM501 Lead communication in the workplace. Your trainer/assessor will be assessing
your work and provide you with constructive feedback on Canvas. This task will assess your skills to:
 Establish communication protocols
 Coordinate effective communication
 Present and negotiate persuasively
 Review communication practices
In this assessment you will analyse the provided case, undertake research using Bounce Fitness website,
and complete the 3 parts of the project to demonstrate your skills in leading communication in the
workplace.
What are you required to do to undertake this Case Study?
To complete this assessment, you must use the simulated business “BOUNCE FITNESS” by clicking on the
link below. This business is a fitness company which is in all States within Australia. Bounce Fitness website
contains information about the company, Infrastructure, People, Policies and procedures, Performance of
the business, Documents, and scenarios. You can find the login details on Canvas:
http;//bounce.precisiongroup.com.au/account/
To successfully undertake this assessment, you should be doing the following:
 Read the provided Case Study, scenarios and Bounce Fitness additional resources couple of times
and understand the requirements
 Clarify the requirements with your trainer and assessor if you are not sure
 Research appropriate websites as directed by your trainer/assessor
 Complete all of the 3 parts of the project and upload them on Canvas
 Discuss with your trainer/assessor the contents of the project you will be submitting
Context and conditions of undertaking the tasks?
The prescribed tasks will be undertaken by you after carefully analysing the case scenarios. Your trainer
will also provide you guidance on the websites to be researched. Your trainer/assessor may also set
certain conditions under which you will perform the tasks required by this assessment. For example, your
trainer may set a time limit to perform a task or, ask you to repeat a task or, ask you to give additional
information about the performance by asking you some verbal questions or, they may prescribe you
some new conditions to undertake certain tasks.
Given your personal conditions, your trainer/assessor should also be able to make some reasonable
adjustments in undertaking the tasks of this assessment. You should check with your trainer/assessor
about the conditions under which the tasks should be completed, and the possible adjustment they can
make in undertaking these tasks.
What specific WHS requirements may be involved?
This assessment will require you to be aware of the standard Workplace Health and Safety requirements
e.g. Workplace Health and Safety Act and Workplace Health and Safety Legislation Your trainer/assessor
will advise you on these and other legislative requirements.
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Tasks and frequency of performance
Details of the tasks to be undertaken in this assessment are provided in this document. The tasks listed
must be performed at least once.
Getting Started
The assessment may be re-attempted on two further occasions (maximum three attempts in total). All
assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly
indicate “Re-submission” on your resubmitted work.
You must complete all questions unassisted by the assessor or other personnel but may refer to
reference material as may be needed. All questions must be answered satisfactorily for the assessment to
be completed satisfactorily.
For any assessment conducted that is incomplete, or without satisfactory performance, the assessment
will need to be completed again after further training support. This may be simply to focus on question
areas not achieved in the prior assessment.
Submitting your assessment
When you are ready to submit your assessments, upload the files in Canvas via the submission tab. It is
important that you keep a copy of all electronic assessments submitted to Canvas. Please submit all
assessment components.
Word count
In this assessment some of the questions include a word count. This is a guideline only, but your answers
should not vary substantially (i.e. +/- 10%) from the word count provided. Microsoft Word includes a
word count tool.
Objective To test the required application skills in leading
communication in the workplace.
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Assessment Cover Sheet
Candidate name:
Candidate ID
Trainer’s Name:
Date Submitted:
Candidate declaration: I declare that:
 I have read and understood all the
information provided in relation to the
assessment requirements to complete this
unit, the instructions and the purpose and
processes of undertaking this assessment
task
 This assessment is my own work and where
other’s works or ideas have been borrowed,
I have appropriately referenced or
acknowledged them
 I understand that plagiarism is a serious
offence that may lead to disciplinary action.
Candidate signature:
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Task 2: Written Report
General instructions
Use Bounce Fitness as your case study including its workplace policies and procedures.
Part A – Develop a Communication Plan
Develop a Communication Plan to establish communication protocols and coordinate effective
communication for the following scenarios.
Use the template provided below.
Communication Plan
Scenario Information need Communication
protocol
Materials needed How to
implement the
communication
protocol?
Filing for 2 days
leave
The reason behind
filing 2 days leave
must be given to
the manager of
Bounce fitness.
The information
must be in detail
and in clear words
that it should not
confuse
organization
senior manger and
the human
resource
department.
Either Write
proper e-mail to
the seniors of the
Bounce fitness or
leave can be
applied by direct
interaction
channels with the
supervisors of the
organization.
The evidences of
filing the
complaint must be
given to the
manager of the
organization like
filing leave for the
medical
emergency
medical
certificates are
needed.
The
communication
protocol can be
implemented with
the help of human
resource
department in the
organization.
Disseminate
memo from
senior
management
the clear and
conscious
information must
be their in memo
before releasing
the memo to the
employees of the
organization.
Communication
protocol either by
e-mail or by direct
contact with the
employees can be
used to
disseminate memo
from the senior
management of
the Bounce
All the important
things must be
attached with the
memo while
releasing the
information to the
employees of the
Bounce Fitness.
The
communication
protocol can be
implemented with
the help of the
senior department
in the
organization.
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fitness.
Request for job
transfer
The proper reason
behind the
transfer of job
must be given in
detail to the
seniors as well as
to the Human
resource
department of the
organization.
Bounce Fitness
has policy of 2
month notice
period that simply
defines the notice
to transfer job
should be given
before 2 months
of the actual
transfer.
Job transfer letter
is required to be
given to the
manager before 2
months of the job
transfer.
It can be filed on
the system of the
Bounce Fitness or
can be e-mailed to
the senior of the
individual
department.
The offer letter of
new job can be
demanded by
bounce fitness
before giving
reliving letter to
the employee of
the organization.
The information
regarding leaving
job can also be
demanded by the
BOUNCE
FITNESS to
change system
and the structure
of the
organization.
The protocol of
communication
regarding job
transfer can be
implemented with
the help of the
senior managers
in the
organization.
The human
resource
department also
has a role to play
while
transformation of
the employees to
the another
company.
An office ceiling
fell first hour in
the morning
The exact timing
and the place of
felling the ceiling
must be
mentioned in the
e-mail of
employee filing
complaint.
The complaint can
be filed directly
on the complaint
system of the
organization.
The marks and the
injuries are the
proof behind the
complaints.
The complaint
system of the
organization must
be properly
managed to solve
problems at the
time of the
emergency in the
organization.
Request for
purchase of office
supplies
The balance sheet
of the
organization must
be attached with
the e-mail for
requesting the
purchase of the
office supplies.
This is done
through the direct
contact between
the manager and
the employees
requesting for the
purchase of the
office supplies.
The photo copies
of attached
balance sheet are
the major material
that will lead to
the managing
office supplies in
the organization.
For requesting the
purchase of office
supplies the
Human resource
department plays
very important
role (Radovic
Markovic, and
et.al 2018).
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After you have developed the communication plan, you now coordinate these pieces of information to
your team members. Draft an email informing your team members of the communication protocols for
the given scenarios.
In your email, make sure to:
 Direct your team members to communicate according to organisational requirements and goals
 Explain complex information to positively influence your team members
 Motivate your team members to communicate respectfully, considering the needs of all,
including those from diverse backgrounds
 Identify and address any communication challenges to remove barriers to understanding
Use the email template below.
To: TEAM MEMBERS
Cc: All THE SENIOR MANAGERS OF THE BOUNCE FITNESS
Subject: Guidelines related to the communication process of the BOUNCE FITNESS.
Dear team members
As we are staring to work in new year, the new guidelines has been set up for all the employee in the
organization. The guidelines are related with the communication process that every employee should
follow to coordinate and connect with other departments of the BOUNCE FITNESS.
The organization's goal has been its prime importance and that can only be achieved through the
proper communication system of the BOUNCE FITNESS. The team members must keep these
guidelines in their mind before proceeding for any communication process.
Guidelines for effective communication are as follows-
The messages and the e-mails must be complete and clear.
Feedbacks are important part of the communication process.
There are multiple level of the communication channels in the organization and one should choose in
according to its requirement.
Modifying message according to the audience is also important factor in communication process.
Both formal and informal communication must be conveyed with full respect. The various
communication channels are as follows-
The verbal communications and
The non- verbal communications
Both channels can be followed according to the requirement of an individual, this channels will help
all the team members in the proper communication process and that in turn help the organization in
receiving its goal on time and in the efficient way that the organization is looking for.
All the policies of BOUNCE FITNESS are also uploaded on the system of BOUNCE FITNESS as
well.
Feel free to contact HR Department in case of any query.
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Part B – Role Play: Presentation and Negotiation
This task requires you to demonstrate and document presentation and negotiation processes in the
workplace.
Scenario
You are a Sales Team Leader at Bounce Fitness and your team has been underperforming in the last
three (3) weeks. You haven’t been meeting your targets in terms of subscriptions and new member
sign ups. Your boss of two years is demanding that you increase your productivity by 20% in the next
2 weeks or else he will do a revamp of your team, putting some team members in other teams.
Working with a group of 3 including yourself, each of you will have 10 minutes to demonstrate your
presentation and negotiation skills by performing the following:
 identifying and using a variety of communication styles that will suit your group members
 presenting information in a clear and persuasive manner
 evaluating differences in perspective
 making sure that group members are able to critically examine outcomes based on the
information given
 negotiating towards a desired outcome
 confirming and implementing desired outcome using appropriate communication methods
Your Assessor will record their feedback and comments based on how you:
 Present information in a persuasive and professional manner?
 Apply negotiation techniques to reach desired outcomes?
 Use a variety of communication styles that suit the audience?
 Evaluate differences in perspective?
 Critically examine outcomes?
 Negotiate towards a final outcome with a focus on key outcomes?
 Confirm and implement outcomes of negotiation using appropriate communication methods?
NOTE:
 If you are completing this unit face to face: your fellow students can be selected as team
members.
 If you are completing this unit online: you can choose your friends, family members, other
students, or work colleagues to form such a team of which you are a member to complete
this project. (You MUST video record and upload into Canvas the role play consisting of one
(1) meeting conducted in ‘Part B’).
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Part C – Communication Practices Review Report
This task requires you to create a Communication Practices Review Report for Bounce Fitness.
Use the template provided below.
Communication Practices Review Report
Areas that require mentoring to assist them in achieving communication goals
Lack of trust and transparency is one of the major area that required to mentoring to help them in
achieving the communication goals. Transparency is very important in an organization if there is
lack of transparency then employee feel that they is not involving in the organization decision-
making and process. As there is no transparency then employees of Bounce Fitness feel that they are
holding back, even they will sometimes anxious and will speculate so it will very difficult for
employees to process as well as attempt that make communication with them. The another area that
required mentoring is the culture differences as well as language. It is very important to understand
the different culture in the communication. Thus, the social background as well as geographic
situation are more different from place to place and the culture in the different place have more
differences and fewer similarities. This area that also required mentoring so employees can achieve
organization goals and also help in improving performance of the employee. This also lead
organization to grow and get success faster. If the employees fell motivated then they will do work
in effective manner, so they is effective communication in a business. So the key area which
required mentoring to achieve effective communication in an organization are transparency and
culture differentiation in an organization. So they must take action to mentoring and achieve their
communication goals (Kapur, 2018).
Feedback from stakeholders to manage the outcomes of communications and negotiations
By the use Key performance Index by taking effective communication as area organization can
easily. By taking feedback company can know the actual problem then they will take action to
improve it. Even organization can also design some training and development section, so they will
give training as well a mentoring them that how they will improve communication in an
organization. Leaders as well as managers encourage open communication all over the business, so
they remove lack of transparency by simply sharing information, align organization culture to their
personal values. Even they can mentor by taking meeting in which managers will give some tips to
improve communication, because it improves their performance as well as increase company profits
as well. Even managers can give some positive feedbacks to employee feel motivated which help
them to improve their communication skills.
Areas for improvement in communication for team or organisational practices
The key areas for the improvement are listening, open communication. So for improving open
communication organization can design program like training sessions, brainstorming sessions and
give some project which is done in team only. Such practices improve their communication between
the employees so it gives impact on overall growth of the organization and also improve their
performance in which help in getting more success and growth. The effective communication is a
process of exchange thoughts, opinions, ideas, data and knowledges so that message is generally
received as well as understood with the same clarity and purpose. Even organization can set up one -
to- one weekly calls which also help to improve communication in an organization. Communication
establishes common goals to everyone on team to ensure that they all have same mindset as well as
are working for the same objective (Downs, and et.al., 2020).
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Action plans to improve communication processes
The main objective is to improve communication with in organization. Because communication is
very important to grow as well as get success in the market place. So Bounce Fitness have to
improve their communication in their organization. So the objective is open communication in
company. Then for achieving goals the organization may design program which increase
communication between the employees. The resource for implementing plan is managers as well as
employees. They can achieve their tasks by working in a team so it increases communication. For
monitor as well as review plan they can use key performance indicators to know the performance is
improved or not. So by the use KPI organization can measure their performance and if they not
match the standard one then they can take corrective action to match (Nurullayevna, 2020).
Reference
Radovic Markovic, M. and et.al 2018. The Importance of Communication in Business Management,
The 7th International Scientific Conference on Employment, Education and Entrepreneurship,
Belgrade, Serbia.
Downs, C.W., and et.al., 2020. Measures of organizational communication. In Communication research
measures (pp. 57-78). Routledge.
Nurullayevna, S.N., 2020. The key of effective communication is pronunciation. European Journal of
Humanities and Educational Advancements, 1(4), pp.5-7.
Stacho, Z., and et.al., 2019. Effective communication in organisations increases their
competitiveness. Polish Journal of Management Studies, 19.
Kapur, R., 2018. Barriers to effective communication. Delhi University.
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Assessment record
After assessment the rubric should be completed. If a satisfactory result is not achieved at the first attempt
strategies to address gaps in performance need to be provided and the due date for re-submission to be advised
to the student.
Should a student not achieve a satisfactory result at the third attempt, they will not achieve competency for the
whole unit and will need to re-enrol in the unit.
Note: Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.
Rubric
Assessment Task Attempt Result Resubmission date
Assessment task 2- Skills demonstration 1 S/NYS
Assessment task 1- Skills demonstration 2 S/NYS
Assessment task 1- Skills demonstration 3 S/NYS
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