BSc Business Management BMP3004: Functional Areas and Skills

This essay provides an overview of the functional areas of a business, including marketing, human resource management, customer service, finance, research and development, and sales. It defines what a business is and elaborates on the definition of functional areas within a business context. The document describes each functional area's role in achieving organizational goals, emphasizing the importance of marketing in identifying customer needs, HRM in selecting capable candidates, customer service in resolving complaints, finance in budgeting, R&D in innovation, and sales in generating revenue. Furthermore, the essay outlines the specific skills required for employees to work effectively in each of these functional areas, such as teamwork and communication skills for marketing, flexibility and negotiation skills for HRM, and accounting and record-keeping skills for finance. The conclusion emphasizes the role of business in enhancing production and sales, improving departmental functions, and increasing profitability.

BSc (Hons) Business Management with
Foundation
BMP3004
World of Work
Functional Areas
Submitted by:
Name:
ID:
Contents
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1.0 Introduction p
2.0 What is a business? p
3.0 What is Functional areas of business – Definition
p
4.0 What are the key functional areas of a business?
P
5.0 Description of the various functional areas in business
organizations p-p
5.1 Marketing p
5.2 Human Resource Management p
5.3 Customer Service p
5.4 Finance p
5.5 Research and Development p
5.6 Sales p
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
p-p
6.1 Skills needed by Marketing employees p
6.2 Skills needed by Human Resource Management employees
p
6.3 Skills needed by Customer Service employees
p
6.4 Skills needed by Finance employees p
6.5 Skills needed by Research and Development employees
p
6.6 Skills needed by Sales employees p
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7.0 Conclusion p
References p
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1.0 Introduction
Business is that kind of process which makes various aspects in relation over
activities related making aspects covered in more effective manner. In business all
kinds of things based upon elements related to business covered in more impact
manner. Business leads over making an organization accomplish its goals and
objectives in more study manner. Also business uses tools which makes all kinds of
satisfaction attained in relation to stakeholders. Further business helps in
accomplishing business prospective that leads upon making business attain success
in future. This makes all kinds of elements in relation to business covered in more
impact manner. Scope of business is wider as it acts as backbone of economy of a
country. Nature is dynamic since it helps in studying market in more detail. In this file
things related to business with its functional area is been covered. In the end skills
required by employees is covered.
MAIN BODY
2.0 What is a business?
Business is that kind of process which deals over making sure that selling of
product and services done in more effective way. Such process makes all kinds of
processes present within an organization covered in more effective way that lead
towards helping in functioning of process lead towards production and manufacturing
process which makes business achieve its protectiveness. Business can be opened
in the form of sole proprietor, partnership, private organization and public
organization. Business is one of the most important part which makes sales of
product and services accomplished in more effective way(Kangwa, 2017).
3.0 What is Functional areas of business - Definition
Functional areas are those kinds of important aspects which makes all
process covered within business. Also these covers about stakeholders
establishment role in an business organization. These are covers working of different
departments which makes functioning done in smooth manner of various department
within and organization. Functional areas makes rules and regulations formed that
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leads over providing framework within which all departments present within an
organization is covered. These areas makes all kinds of problems and issues
existing within an organization solved more effectively with detail understanding
about it.
4.0 What are the key functional areas of a business?
Keys functioning area is based upon management, marketing, customer
services, finance, research and development with sales is covered within it.
Functional areas is based upon these elements which contributes towards
development of an business organization within particular market. Also functional
area of an organization contributes over making organization attain sustainability
with growth and makes profit generation high.
5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
Marketing is the process by which an organization makes identification of
customer done with the helps of needs that is been raised by them. This makes
product designing and service formation done as per market conditions. Also it leads
over making promotion of organization possible with goods and services delivered by
it. This contributes towards pricing strategy to capture market share while
remaining competitive.
5.2 Human Resource Management:
This is one of the most important area which makes various aspects in
relation over selection process is been covered that lead upon selection of capable
candidates possible in order to make organization tasks achieved in more effective
way. Also human resource management makes(Kanoksri and et. al., 2018).
5.3 Customer Service:
It is important in order to resolve all kinds of complains that is been raised by
customers about product and services provided by an organization. Customer
services deals with queries of customers which makes organization value in the eyes
of its customers increased in more effective way. Also this is major functional area
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that helps in making graph of organization uplifted within market in relation to
goodwill.
5.4 Finance:
This helps in making functional area based upon finances covered which
makes all kinds of budgeting aspects enhanced in more effective manner. Under it
budgets related aspects with its formation is seen. Finance is very important for an
organization which acts as backbone of an organization by making financial goals
achieved. Also it contributes towards fulfilling basic needs of organization making
task completion possible.
5.5 Research and Development:
This is another important functional area that is focused over making
innovation take place within an organization. Also it helps in creating new products
by fulfilling demands of customers. It makes organization understand about
importance of research and development(Langmann and et. al., 2020).
5.6 Sales:
It is based making sales possible over products and services existing within
an organization. Sales act regarding increasing of profitability with revenue by
making products and services reach customers through market. This area covers
about profit generation.
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
6.1 Skills needed by Marketing employees:
Marketing skills makes all kinds of product and services introduced within market
possible. The employees working upon marketing should posses certain skills that is
based over good team work, communication and marketing ability, strong attention
detail with creative writing skills. Further these skills helps in contributing by making
marketing of products improved in more effective way.
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6.2 Skills needed by Human Resource Management employees:
Human resource management employees should posses with certain skills
that is flexibility, patience, negotiation, ethical actions, tech salve and compassion.
These skills make selection of employees possible and makes ethical code of
conduct maintained within an organization(Michailova and Ott, 2018).
6.3 Skills needed by Customer Service employees:
Skills possessed by customers service employees are negotiation capacity,
understanding capability, communicating activeness. These skills makes customer service
employees attain more effectiveness within solving issues of customers.
6.4 Skills needed by Finance employees:
Skills possessed by financial employees are accounting skills, record keeping,
and calculating. These skills help in developing of various kinds of aspects that is
based upon making financial stability more strong in nature. Also such skills makes
budget preparation done in more efficient way.
6.5 Skills needed by Research and Development employees:
Skills needs by research and development employees is based upon data
analysis, compilation of data, technical skills. This make research over a product
done in more effective manner.
6.6 Skills needed by Sales employees:
Skills required by sales employees is based upon making product
enhancement possible. Also marketing skills makes sales enhanced which makes
product and services distributed within market(Samadi, Fazli and Samadi, 2018).
Conclusion
From the above discussion it can be concluded that business is process
which makes production and sales increased in more effective manner. Business
leads over making all kinds of task accomplished by improving various departments
working process. In this business operations also covered leading upon enhancing
profitability of business. In this file basic definition in relation to business is been
covered with various kinds of areas that has been helping in improving functions of
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various departments. Further functioning of various department is been covered
which makes skill enhancement possible. In the end skills based upon research,
finance,customer services and sales of employees with marketing employees is
covered.
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References
Books and Journals
Balkawade, M., 2017. Mann Deshi Foundation: Model for Women Empowerment
Through Human Capital Formation and Development. In Strategic Human
Capital Development and Management in Emerging Economies (pp. 143-
169). IGI Global.
Cheah, J., 2018. A Foundation for the Mind. In POWER TALK: Insights from Asia’s
Leading Entrepreneurs (pp. 201-209).
Harlianto, J. and Cheulie, L., 2020. Relationship Analysis Between Key Performance
Indicator with Core Competency for Baby Boomer, X and Y Generation:
Case Study: ABC Foundation. Advances in Natural and Applied Sciences,
14(3), pp.46-53.
John, J., 2020. Building Systems Technology: The Foundation of Analytics. In
Energy and Analytics (pp. 101-103). River Publishers.
Lasrado, F., 2019. Building a strong foundation for a high-functioning culture of
creativity and innovation. In Fostering Creativity and Innovation (pp. 1-33).
Palgrave Macmillan, Cham.
Mountford, N and et. al., 2017, May. Vectors and drivers of connected health in
Europe: a foundation for integrated care. In ICIC17: 17th International
Conference on Integrated Care, Dublin, Ireland, 8-10 May 2017.
Seshadri, D.V.R. and Sasidhar, K., 2019. A Holistic Intervention Towards
Sustainable Livelihoods and Coastal Conservation: A DHAN Foundation
Case.
Thahir, J.A., 2017. Framework for international waqf foundation. In Islamic Wealth
Management. Edward Elgar Publishing.
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