BSc Business Management: Enterprise Culture, Creativity & Innovation

This essay examines the intricate relationship between enterprise culture, creativity, and innovation within organizations, highlighting their combined impact on social and economic progress. It defines enterprise culture as the values and norms exhibited by employees, emphasizing its role in fostering a positive work environment conducive to creativity and innovation. Creativity is presented as a vital skill for developing unique products and gaining a competitive edge, while innovation is crucial for continuous organizational growth and market share capture. The essay further explores how a positive enterprise culture motivates employees, encourages teamwork, and facilitates the sharing of ideas, leading to greater creativity and innovation. It also discusses the social and economic contributions of these factors, including increased job satisfaction, higher productivity, competitive advantage, improved brand image, and efficient workflows. The conclusion reinforces the interconnectedness of enterprise culture, creativity, and innovation, emphasizing their collective importance in driving organizational success and societal advancement.

BSc (Hons) Business Management Top up
BMP5005 Enterprise, Innovation & Creativity
Essay
Relationship between Enterprise Culture,
Creativity and Innovation
Semester 1
Submitted by:
Name:
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Table of Contents
Cover page .............................................................................................1
INTRODUCTION..........................................................................................................3
MAIN BODY..................................................................................................................3
About Enterprise culture, Creativity and Innovation.................................................3
Relationship between Enterprise culture, Creativity and Innovation........................4
Contribution to social and economic progress.........................................................6
CONCLUSION..............................................................................................................8
REFERENCES.............................................................................................................9
Books and Journals..................................................................................................9
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INTRODUCTION
The values, principles, behavior or norms shown by the staff for the
organization is considered as enterprise culture (Cross and Payne, 2018). The way
how the employees interact with the outsiders and their clients also shows the
culture of the enterprise. The second important thing important for the success of the
businesses is organizational creativity for bringing out innovation in the businesses.
The continuous innovation in the products helps the organization in its continuous
growth and responsible for differentiating it different from the other competitors
products. This file includes about the enterprise culture, its creativity and its
innovation. Also, the relationship between the enterprises culture, creativity and
innovation. Later, the contribution of these three factors on social and economic
progress is mentioned.
MAIN BODY
About Enterprise culture, Creativity and Innovation
 Enterprise Culture – The way to expresses the discussion among the
internal staff, clients or from the outsiders all this describes the culture of the
enterprise (Arefieva and Arefiev, 2020). Enterprise culture plays a vital role in
the success of the businesses and in achieving the organizational goals. The
organization having the positive environment leads in achieving its goals more
quickly as compare to the organization having bad organizational
environment. Also the retention rate of the organization having the good
culture is more then the bad organizational culture. Although culture of the
organization is reflected by the behavior of the employees but other then this
culture can be reflected by the dress code, physical appearance or
infrastructure of the organization and the facilities employees are getting in
the organization.
 Creative enterprise - The most important skills which the organization must
have is creativity (Kwan, Leung and Liou, 2018). The enterprises are required
to be creative either by making new products or by adding something new
things in the existing products. Creativity is a continuous process which
benefits the organization in long as well as in short run. Its helps in
differentiating the product from the competitors products so competitive
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advantage is gained. In today's era a lot of competitors is their in the market
which leads in having easy availability of the substitute products. So, the
customers get a lot of options and customers are divided in order to attain the
focus of all the customers towards the product it is important to add something
unique in the product or add some different feature in the product which
makes it differentiate from the competitors product. The other important thing
is that the duplicates of the products are easily made and launched in the
market as low prices, this will affect the image of the branded product, so its
important to use that techniques which can't be easily copied. Continuous
creativity and complex techniques used while manufacturing the products are
the only two solutions which help the organization in its continuous growth.
 Innovation in enterprise – For the continuous growth in the organization and
for the increasing the efficiency of the organization innovation is very
important (Ferreira, Coelho and Moutinho, 2020). Innovation in the products
leads to attract more customers and it also helps in capturing a large market
share of the company. When an organization is first in innovation then their
will be lot of competitors who will try to copy them, so the process of
innovation should be complex that it can not be copied. If someone tries to
copy it then it can't be same as the original product, this will helps in creating
monopoly in the market and the companies can charge higher prices for it.
Relationship between Enterprise culture, Creativity and Innovation
Enterprise culture is the factor which helps in knowing the values, believes of
the employees towards the organization, other staff, clients and the outsiders. So
there helps in increasing the creativity and innovation within an organization.
Relationship between all the factors are mentioned below -
 Relationship of culture with creativity & innovation – An organization
having a good environmental culture will motivates the employees to work
more effectively and efficiently (Kwa, Leung and Liou, 2018). The employees
will come together and work like a team. The chances of conflicts among the
employees also reduces. The employees will sit together share their views
and opinions and will discus their ideas before taking the decisions. A wealth
discussion always brings better and effective output. The better team will do
healthy discussion and bring out the most useful output which helps the
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organization in achieving the organizational goal. With this the ideas shares
and discussed by them will be the most creative one and provide benefits to
the company. Where as, an organization having the bad culture will results in
low retention rate of the employees. The employees will not feel satisfied with
their work and will back out from the company very quickly. The cost incurred
on hiring of the employees will also be increases and they the expenditure of
the employees will increase. In order to save these unnecessary cost its
better to have a healthy and peaceful organizational culture, which will
motivate the employees in bringing out the skills and talents within them. This
makes the employees creative which helps in attaining the organizational
goals of the organization.
 Relationship of creativity and innovation – Creativity means something
unique and original which someone has not made earlier, where as innovation
refers to the making improvement or adding something unique in the existing
product. Both the terminologies are around same, its difficult to identify
difference between them. The most important factor of growth and
development of the organization is innovation. Innovation and creativity helps
the organizations in capturing the competitive advantages. The creativity and
innovation in an organization boosts the reputation of the business. As the
company will be recognized for it creativity and continuous innovation. For the
long survival of the organization in the market the company should be creative
and innovative, otherwise soon the company will become outdated and start
loosing its customers. By being creative the customers also get choice among
all the substitutes products available in the market and the organization will
enjoy competitive advantage. Bringing innovation and creativeness in the
product will act as the problem solver for most of the problems. The creativity
in the making something new, the fresh idea is generated. So creativity does
not required innovation, but innovation means adding something new or
unique in the product which means it can't be possible without the creativity.
Initially creativity is required means idea for making new product is required
what that the changes or addition in the existing products can be made. A
creative team of employees will make quick innovations and help in stand out
among all the competitors products. So in order to be innovative the
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employees of the organization or individually organization should be creative,
then it is possible for them to be innovative.
Contribution to social and economic progress
The culture of the organization, creativity and innovation done by the
companies have its different contributions on social and economic progress, some
are mentioned below -
 Job satisfaction – When an organization is providing an good cultural
environment will provide full job satisfaction to the employees. They get the
rights to express their views and opinions (Zainea, Toma, Grădinaru and
Catană, 2020). The employees be rewarded for their efforts and appreciated
for their work, will motive the employees to work more efficiently. Instead of
demotivating the employees for not able to complete their tasks, proper
training is provided to them and observing them where they are lacking will
boost the confidence of the employees. All this leads in increasing the job
satisfaction of the employees for their work.
 Increasing productivity – When a work is done by putting the team efforts,
by communicating the ideas and by doing healthy discussion will leads in
bringing the good and desired output from the businesses. The desired output
by produced by the employees will increase the productivity of the
organization. Each and every individual will give the different opinion and
those opinions will be discussed to bring out the best outcome. And this is
only possible when the employees of the organization comes together and
start working as a team (Ghasemzadeh, Nazari, Farzaneh and Mehralian,
2019). The good and healthy environment of the organization can make all
this possible by increase productivity and attain organizational goal.
 Getting competitive advantage – A lot of substitute products are available in
the market with increase in the competition in the market. By being creative or
by being innovative means by developing some new product and by adding
some new and unique feature in the existing product the organizations can
get the competitive advantage. The customers always wants some new or
different product with them which is unique within itself or have some
additional feature. By doing so the organizations will get the competitive
advantage and able to grab the large market share in the market.
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 High retention rate – The satisfaction towards the job among the employees
will results in achieving the high retention rate of the organization. The
organization which is not having a healthy environment make the employees
to take decision for leaving the job, as they are not satisfied with the job. But
the organization having a healthy culture of the organization attains the focus
to the employees towards them (Yeşil and Doğan, 2019). They don't even
think of leaving the job. It is said that the employee who left the job for the
higher salary has the chances to come back in the organization, but the
employee who left the job for the bad culture of the organization has no
chances to come back within the organization.
 Increasing brand image – The organization having a healthy work place and
is very creative, involved in continuous innovation results in increasing the
brand image of the organization. The employees of the organization has the
power either to build or to collapse the name of the organization. When the
employees of the organization interacts with the clients or with the outsiders,
the way they interact, communicate and behave with them shows the culture
of the organization. Other then this the rate of employee satisfaction will also
increase the image of the organization.
 Quick work – Adding innovative techniques make everything easy. The work
performance of the employees get improved and the working of the
organization will become smooth, effective and efficient. As example by
innovation in technology make the payment mode easy and quick. At any time
and anywhere the payment can be made safely and securely. So innovation is
making the work easy and quick.
CONCLUSION
From the above research it can be concluded that with the help of enterprise
culture the values and principles of the employees can be seen. Innovation and
creativity are two different terms. It's possible for most of the organizations to be
innovative but it is possible for some organization to be creative. As creativity is
developing something new and innovations is adding some additional features in the
existing products. With this it is mentioned that the relationship between
organizational culture and creativity is helping the organizations in bringing out the
best possible outcome because the employees will work in team, which helps the
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organization in achieving its goals. The relationship between innovation and
creativity is that the first stage of innovation is creativity, first the employees or the
organization should be creative in order to become innovative. Lastly, we see that
the enterprise culture, innovation & creativity is helpful in contributing social and
economic progress. It helps in increasing productivity of the company, it helps in
increasing the retention rate of organization, increasing job satisfaction and
increasing the brand image of the company. Other then this by being innovative the
company getting competitive advantage, their work performance is increase and they
are able to perform for effectively and efficiently.
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REFERENCES
Books and Journals
Arefieva, O.V. and Arefiev, S.O., 2020. Management of organizational culture and
development as a basis of stable enterprise activity. Economic Bulletin of the
National Mining University scientific journal, 71(71), pp.109-117.
Cross, M. and Payne, G., 2018. Introduction: work and the enterprise culture.
In Work and the Enterprise Culture (pp. 1-8). Routledge.
Ferreira, J., Coelho, A. and Moutinho, L., 2020. Dynamic capabilities, creativity and
innovation capability and their impact on competitive advantage and firm
performance: The moderating role of entrepreneurial orientation. Technovation, 92,
p.102061.
Ghasemzadeh, P., Nazari, J.A., Farzaneh, M. and Mehralian, G., 2019. Moderating
role of innovation culture in the relationship between organizational learning and
innovation performance. The Learning Organization.
Kwan, L.Y.Y., Leung, A.K.Y. and Liou, S., 2018. Culture, creativity, and
innovation. Journal of Cross-Cultural Psychology, 49(2), pp.165-170.
Kwan, L.Y.Y., Leung, A.K.Y. and Liou, S., 2018. Culture, creativity, and
innovation. Journal of Cross-Cultural Psychology, 49(2), pp.165-170.
Yeşil, S. and Doğan, I.F., 2019. Exploring the relationship between social capital,
innovation capability and innovation. Innovation, 21(4), pp.506-532.
Zainea, N.L., Toma, S.G., Grădinaru, C. and Catană, S., 2020. Social
entrepreneurship, a key driver to improve the quality of life: The case of TOMS
Company. Business Ethics and Leadership, 4(3), pp.65-72.
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