This report provides a comprehensive analysis of the business strategy employed in the BSG Simulation, a web-based venture simulating the operations of Horizon Group, a global athletic footwear manufacturer. The report examines strategic decisions made by the marketing director from years 11 to 16, encompassing areas such as HR, operations, finance, and marketing. It evaluates these decisions in the context of relevant management models like SWOT and Bowman Clock Strategy, while also assessing the impact of emerging technologies, particularly robotics. The analysis includes an evaluation of the decisions made, the methodologies used, and the outcomes achieved. The report concludes with recommendations for future managers, aiming to maximize opportunities and enhance the company's competitiveness. The report covers the company's objectives, values, and the effects of decisions made in different years, including the use of different marketing strategies and adjustments in HR practices.
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