Business Strategy: Reflective Analysis of BSG Simulation Decisions F

This report provides a reflective analysis of business strategy based on a business simulation game (BSG) experience, focusing on decisions made while managing F Company. It evaluates major strategic decisions across six rounds, highlighting a specific round for detailed reflection. The analysis incorporates relevant theoretical frameworks, such as Porter's Five Forces, to understand the internal, external, and competitive environments, and how these frameworks shaped decision-making. The report also critically evaluates the impact of emerging technologies on the future of the business, offering recommendations for future managers. The analysis covers both the macro and meso environments, examining factors like customer bargaining power, competitive rivalry, and company competencies. Ultimately, the report assesses the effectiveness of strategic decisions and their impact on the company's performance in the simulated market.

Reflective Business
Strategy

EXECUTIVE SUMMARY
Business simulation games are used to build and educate abilities in sectors such as
economic assessment, tactical awareness, trend analysis, collaboration, management, and
systems integration through simulating the process flow. There are countless games that have
been created for various scenarios and businesses. Business simulation game attracts people;
nevertheless, the game also contains a construction component, giving it a management and
engineering simulation. My teacher assigned me a task of business simulation game strategy
when I was enrolled at a London institution for business assignment. It is my obligation to
properly plan this game in conjunction with the F Company. There are six rounds in this game,
each with its own set of rules. Throughout the game, I made several strategic decisions that were
necessary for the game's success. Take F Company's decision in the first round if you want to
win this game. The organisation made the choice to approach was designed to master certain
skills and to develop diverse scenarios that assist them handle this in the actual world.

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Evaluate major strategic decisions made during the six round BSG simulations. Reflect on one round
that stood out..........................................................................................................................................3
Reflect on relevant theoretical frameworks applicable to understanding the internal, external and
competitive environments of their business. How these frameworks helped in shaping decisions made
in your BSG..............................................................................................................................................6
Critically evaluate the impact of one specific emerging technology on the future of your business and
make useful recommendations to future managers...............................................................................9
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................13

INTRODUCTION
Business simulations are a crucial tool for ensuring solid cohesiveness and consistency in
the project execution. By requiring representatives to know how to operate their business in the
context of the business, simulations provide benefits outweigh the costs for representatives to
confront a good plan firsthand, allowing them to really see efficiency and gain knowledge what
successful implementation looks like even in an amazingly realistic possibility. Members may
now grasp and assess such teachings whilst executing on-the-job business strategies for strong
performance, thanks to private methods designed for one another. A business simulation is a
theoretical form of training in which people who aspires to operate a technology firm study in an
entertaining, risk-free, and fair environment.
Mission: The mission of F Company to make leading position in their sector before ending of
this year.
Vision: The vision of the F Company to increase profitability by 25% to become sustainable in
particular industry. The values of business
Values: Business enterprises must ensure that particular values are concentrated on and
maintained by them in order to build a favorable image and reputation. F is primarily concerned
with exceeding customer expectation. For this reason, it provides the highest quality items to its
consumers, allowing it will become the leading company in the near future.
Corporate objectives: The main objective of the company to become best supplier in industry
within 2 years.
MAIN BODY
Evaluate major strategic decisions made during the six round BSG simulations. Reflect on one
round that stood out.
I was studying in London university for business coursework and during my course my teach
give me task of business simulation game strategy. It is my responsibility to organize this game
in proper manner and related with the F Company. In this game play six rounds and every round
has own way. During to this game I was taking various strategic decisions which were required

for the game. In the first round take decision by F Company to make success in this game. The
decision takes by company to allow specific learning skills to participants and create different
scenario that helps to participant to face this in real world. Along with Business simulations
provide users with a hands-on, active learning approach that allows them to fully connect with
the topic. Students develop skills, enhance conceptual understanding, and obtain a large picture
vision of the business all at the same time, rather than concentrating on theoretical information
like they would in a traditional classroom.
The main decision is supplying material to all the customers in reasonable price with
proper requirements and with customizes facility and increase competition in particular industry.
On the basis of decision it impact on the market factors in positive manner and other company
also apply this strategy. It helps to increase profitability that helps to F Company to achieve their
mission and vision in proper manner. This decision impact on competitor’s performance in broad
manner and apply another strategy to stay longer time in the market. On the basis of this decision
company complete their all the benchmark in limited time period. Along with achieve their
corporate objective before set timing period.

As per the above results analysis of competitors of F Company and analysis how the strategic
decision impact on company in positive manner. In the internet segment it is analyzing that retail
price of company set as per the market competitors which is 89 compare of others. The company
cost in searching advertisement is 5000 which is less than other companies. Company is not
provided free shipping to their customers and rating of F 5.9 star which is not presenting god
position in the industry. Company get online order only 306 but other company get 470, 76 and
above. F Company has less market share 6.8% which is not presenting god performance. Thus,
from the overall analysis it is saying that after the strategic decision F Company performance is
not good and impact in negative manner.
On the other side Wholesale segment the price of F Company is 63.50 and S/Q rating 5.9
stars which is presenting company performance very low as compare of other company.
Celebrating appeal was 0 and brand reputation was 72. Thus, from the overall analysis it is
saying that company performance is not good.

Reflect on relevant theoretical frameworks applicable to understanding the internal, external and
competitive environments of their business. How these frameworks helped in shaping
decisions made in your BSG
Macro environment
Porter’s five force –
Customer’s Bargaining Power: Client bargaining power is high for Company F due to the large
number of alternatives available within the market region. Over time, it has been established that
a distinct company has been beneficial and productive in weakening clients' bargaining power by
employing a division approach in an effective approach for developing with market destabilizing
capabilities. Such tactics are beneficial to a supply chain in order to instill a sense of trust in its
clientele. Additionally, it contributes to increased sales and profit for the company.
Suppliers' Bargaining Power: In relation to Company F, suppliers' power of buyers is low due
to the small number of providers in the business, which justifiably leads to low suppliers'
negotiating power. Over time, it has been observed that a large number of suppliers have been

highlighted for each individual or business, resulting in the expansion of this power for a
business organisation. Business F is maintaining connections with other suppliers, which will
result in a reduction of this port's degree.
Threat of Substitutes: In the case of Company F, the threat of substitutes is strong since there
are other firms in the market that sell similar items or smart. Furthermore, while the relevant firm
comes up with new and unique concepts linked with different activities, there are a lot of
organizations that duplicate and introduce comparable smart s at a low strategy to gain users.
This will have a direct influence on Venture revenues.
Threat of New Entrants: The degree of this power in the setup of the cell manufacturing
industries was low for I-Tech in its initial stages since organizations demand creative knowledge
to perform successfully within this business. This has widened the scope of the test for Company
F over time, increasing the burden on it to adopt the separating approach. The fact that accessing
the smart industry requires a large sum of money is the fundamental explanation for the minimal
threat of new competitors. As a result, not everyone can afford to spend a large sum of money
and enter the market.
Competitive Rivalry: This is a criterion that indicates a company's rivalry in the industry. In the
case of Company F, they may encounter intense competition since there are other firms on the
market that sell advanced-level products. It is critical for Company F to create and use innovative
techniques on a daily basis in order to acquire ever more clients in the market. It will also assist
in acquiring a significant competitive advantage in the industry.
Meso environment
Competitors: It is critical for a business organisation to acquire or receive data and also
information about rivals within the industry in order to create and implement feasible solutions
that meet the requirements. In the case of Company F, rivals are the other members of the firm's
organization. The management of Corporation F has made a number of large or crucial initiatives
in order to achieve competitive advantage over competitors in an efficient manner. Such
techniques will aid businesses in establishing a good picture in the eyes of their customers as
well as adapting to market demands.

Competencies and capabilities: Whenever a major corporation does operations in the
marketplaces, it is critical for them to apply appropriate competences and capabilities for the
company's progress and expansion. Only with support and use of those, a system can achieve
that it will be capable of adapting to all the complexity that may arise inside the confines of a
commercial hub in the coming. Furthermore, the details of Company F have shown that this
specific business has a limited set of characteristics and competencies. Because these play an
important role in compelling the completion of duties as dictated by need. The following is a
proper explanation of each of these:-
High market share: At this time, it has been confirmed that Company F is operating inside the
national frontiers. This is one of the most obvious abilities that aid the component in expanding
its spread among people. As a result, the company will be able to contribute financially in the
area of cell s to a larger group of people all over the world. This mobile firm is attempting to
increase their income and revenue over time by servicing a large region of commercial hub, in
order to get competitive edge inside the global market in which they operate.
High product demand: According to the statistics, there is a surge of attention in the smart s
supplied by Firm F inside the boundaries of the growing sample of countries where the
corporation will work in generally. By giving superior offers, manufacturing business will be
able to acquire a huge number of clients in a more successful and trouble-free way, and turn
them into devoted clients.
Micro environment
Human resources: Human resources are important resources for every firm that works as part of
the economy. People who embrace workouts as well as efforts to ensure that the venture may
attain its aims and objectives in an useful strategy are included. Company F assures the
reinforcement and advancement of presenters by making an investment in them in the areas of
preparation and improvement, appealing meetings, seminars, and other activities. The labourers
get skilled as a result of this, according to the institution's requirements. The corporation can
accumulate updates on current innovations and architectures within the laborers by executing
knowledge to enhance, enabling an increase in their elevating and, as a result, production
efficiency. Furthermore, in simple terms, human capital is an important part of an organisation

that assists in conducting daily schedule activities in a more effective manner. In addition, it
strives for the govt's aid of employees with the purpose of making them feel convinced and
resulting in increased productivity.
Cultural: The company culture inside of the confines of Company F is developed by evaluating
the reason that motivation is the most effective method for achieving extraordinary and
competent performances from employees. As a result, the corporate environment of this mobile
association will, after all is said and done, fixate after instilling dedication in the agents in order
for them to function in a rational and straightforward method. On all occasions, it promotes the
potential of worth and fair selection within the association's objective. The element has built a
culture that adapts frameworks in a fluid manner to the needs and requests of clients in the
business sector. It is critical for Business F to focus on their way of life and devise a system that
aids in the development of a favorable scenario. With the hope that improved outcomes would
emerge in a timely manner.
Critically evaluate the impact of one specific emerging technology on the future of your business
and make useful recommendations to future managers
If company has one or hundreds of workers, technology can help you increase efficiency.
Artificial Intelligence (AI) allows businesses to appear as though they have a whole crew
dedicated to ensuring client satisfaction. It reduces administrative expenses while also increasing
company capacities. Technological innovations leave a lasting impact on how we live, study, and
communicate in a world dominated by digitalization. And most of these technical advancements
are beneficial: they boost our efficiency, making great strides in improving, and make our life
simpler in general.
Artificial intelligence (AI), robots, the Internet of Things (IoT), cryptocurrency, security,
and data science are examples of technological innovations that have the ability to make goods
and services more broadly accessible, particularly to people who now struggle to utilise them.
Internet banking, for example, can aid those who live in remote regions; internet shopping or
casting can assist people who have limited mobility; and digital training or telecommuting could
be an option for families searching for their kids at home or others who have care giving duties.
Technology will also make it simpler to stay in touch with loved ones across lengthy ranges,

create a happy, and assist us in making more ecologically responsible decisions. F Company
selects Artificial intelligence for their business.
There really are numerous important benefits to consider when it comes to company
procedures. Numerous technological alternatives, such as sites and apps, are already being used
by companies to reach customers. Across 70% of firms around the world will have embraced at
least one form of Artificial intelligence by 2030, with additional developing capabilities being
applied at a rapid pace. As a result, technological advancements will continue to simplify and
reinvent profession.
In production, artificial intelligence (AI) is most typically used to greatly increase
equipment effectiveness (OEE) and the first output. Companies may employ AI to enhance
availability, reliability, and stability across time, allowing for improved predictions. AI-powered
manufacturing solutions are designed to help companies streamline operations, making it
possible to create intelligent processes that cut costs and delays. To estimate item changes in the
price properly, AI system utilizes predictive modeling and integrates it with general intelligence.
Most companies lack the necessary talents, researchers, information, and equipment to
explore innovative, differentiated processes or products. Most industrial businesses today have
disjointed equipment, personnel, and procedures that aren't well-suited to AI or computer vision
(ML). A technological basis for developing and advancing artificial intelligence seems to be
more likely to be detected on writing than on a computer. The manufacturing base has a long
road ahead to go in this area, but don't let that stop their company from trying with and
developing in artificial intelligence. Up skilling personnel, changing the environment, and
implementing several of the investment portfolios required to manage artificial intelligence take
a bit of time, like all other lengthier objectives. Manufacturers are constantly seeking for
methods to generate more profits. AI-generated data is critical for running a leaner operation and
promptly resolving any issues. The longer a problem, including a machine working at suboptimal
performance, continues, the more revenue a company wastes. AI is already assisting businesses
in getting current of the efficiency of their assets and affecting their bottom line. This pattern is
likely to persist. It will also aid in the creation of new employment, which will encourage the
next set of youth eager to work with cutting-edge technology.

Recommendations
Following a review of Corporation F's business operations, it appears that the company
has demonstrated poor performance in the commercial centre over time. As a result, it becomes
vital for this organisation to identify effective approaches for achieving development and success
inside the commercial centre. As a result, several possible configurations as well as proposals for
the next five years are discussed as following:-
• It is recommended that firm F do regular market research in order to identify and exploit
opportunities that will assist the business in attracting the attention of a large number of
customers and fulfilling their demands in a timely manner.
• It has been suggested to Company F that in order to undertake research, they need employ well-
trained individuals with strong research abilities.
• It is also suggested that F in five years adopt steps to improve revenue and capability. As a
result, they would be available in large quantities and meet client demand efficiently.
• It has been proposed to Company F that in order to maximize the number of quantity
manufactured through such a business organization, they should use solid techniques or build a
market project proposal.
CONCLUSION
As per the above report it has been concluded that According to the findings of the study,
industrial training may benefit a company in a variety of ways. Since the usage of commercial
simulation games will aid in the development of effective marketing tactics aimed at enhancing
worldwide firm efficiency. Participants may also build an educational atmosphere by gaining a
better knowledge of numerous topics. Complicated and dynamic, cooperative, and decision-
making elements, as well as reactions, are influenced by simulation games. This benefits not
only the corporation, but also the patients, who see an increase in their outcomes. They'll also
have the chance to hone critical abilities in a structured manner. Simulators were used to induce
teams to communicate again in order to attain the required result. It is despite the fact that they
will have the capability to interact and comprehend numerous actions from each other, which is
not possible from studying about a specific technique or reality. Additionally, judgments should