BMSP4001 - Analyzing Digital Identity and Social Media

This essay examines the pervasive influence of the internet and social media in the 21st century, focusing on the impact of technology and innovation on global economies and societies. It discusses how technology, particularly the internet, has transformed communication, information management, and economic growth, citing examples of countries like South Korea that have benefited from technological advancements. The essay also addresses the dual nature of technology, highlighting both its positive effects on child literacy, communication channels, and income distribution, as well as its potential negative impacts on social interaction and political landscapes. Furthermore, it explores the role of innovation in addressing global challenges such as clean water access and healthcare connectivity in remote areas. Finally, the essay emphasizes the importance of sustainable business practices driven by technological innovation, providing examples of companies like Coca-Cola, Adobe, General Mills, and Dell that have adopted environmentally conscious strategies. The essay concludes that technology plays a vital role in economic and societal development, necessitating a balanced approach to harness its benefits while mitigating its potential drawbacks. Desklib provides access to this and other solved assignments.

RUNNING HEAD: Digital Identity and Social Media 0
Digital Identity and Social Media
(Student Name)
10/20/2018

Digital Identity and Social Media 1
Table of Contents
Introduction................................................................................................................................2
Impact of technology..................................................................................................................2
Role of Innovation......................................................................................................................5
Sustainability Business Practice.............................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
In the 21st century, the internet is one of the fast-moving dynamic sectors. The
introduction of the internet and its uses represent an illustration that how its character and
their cost have been transforming the humanity (Ashton, 2009). The social media is more
pervasive in the present scenario of the globalized world (Ryan, 2015). The extent of the use
of the internet is such a manner that any individual can contact any kind of knowledge from
anywhere (Castells, 2015). There are no environmental borders left as these all are separated
by the internet communication expertise (Wortmann & Fluchter, 2015).
Technology plays a prominent role in the global world. In the present scenario, the
world is categorized no longer by the ideology but by the technology. Approximately fifteen
percent of the population provides nearly all of the technology innovation at the global level
(Chatfield, 2018). Half of the population is able to accept these technologies in creation and
using up and the remaining part, technologically cut off. According to the theory of new
growth, innovation is the primary source of advancement of technology which in turn drives
to economic growth (Avgerou & Walsham, 2017).
In the following context, there will be a detailed discussion on the impact of
technology and innovation on the growth of the economy and the society which play a vital
role at the global level
Impact of technology
‘The Internet, like the steam engine, is a technological breakthrough that changed the
world’. According to this statement, the author has reviewed that the internet has a critical
role in the epitome of the fast moving in the dynamic world. With the extension of internet
technology, the progress has been in full swing taking place. The importance of the internet

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has no limit in the area of communication only but as well into each and every area of the life
of individuals. It is one of the best platforms to enhance the performance of the society and
economy (Winston, 2012).
The scene of information management has been completely changed in developing
countries. It enhanced the system of communication and has also developed the environment
of user-friendly for the sharing and exchange of information (Brown & Duguid, 2017). It has
inspired most of the developing countries to develop the use of the internet to their benefits.
The impact of the technology has caused the developing countries to enhance and modify
their conventional methods of conducting the information industry b setting up a new source
of information and a new method of communication on a worldwide level (Brynjolfsson &
McAfee, 2014). The technology helps the developing countries to acquire benefit of access to
universal sources of information in order to enhance their economic market. The technology
is the remarkable power of pervading companies (Watkins, Papaioannou & Kale, 2015). The
economy of the technology has been increased by observing the spending level of Worldwide
IT. The companies have enhanced their commercial expenditure for software, hardware, data
center, networks and internal and outsourced workforce for IT services. In the recent, this
volume is close to the US$6 trillion per year (Magalhaes & Afonso, 2017). To think about the
universal technology wealth of a country and its yearly expenditure it GDP, it would be
ranked as the world third-largest economy, linking the economies of China and Japan and
also more than the twice in the dimension of the UK economy which is revealed on below
chart (Baldwin & Lopez, 2015):

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(Source: Cavallo, 2016)
Many research conducted from different organizations such as BCG, IMF and World
economic Forum represent that at any time organizations take back their investment in the
technology has created direct impact on the GDP of the country as it fall drastically and
within a coming years, the efficiency of labor throughout the economy also fall down
(Cavallo, 2016). The innovation of technology is a significant section of efficiency. The
decline in the spending of the technology cause decrease in the labor force which affected on
the productivity for up to three years later, with the reason that productivity is a “sticker”
measure (Liu, Zhou & Wu, 2015).The association involving the passion of technology and
GDP is shown in the below diagram:

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(Source: Cavallo, 2016)
Most of the countries have achieved considerable growth in its GDP such as the
country South Korea, as the country attain the expansion in its GNP as of US$ 87 in 1962 to
US$ 936 in 2001. It is almost close to the greatly urbanized countries. The advanced goods
are enhancing consecutive years among the volumes of exports. It has been analyzed that the
total exporting volume of high-tech products accounted for 15.97% and in 1999, it has
reached 32.2 %. The innovation in technology has significantly helped South Korea in
achieving the high-quality result in the market of universal deal. It also resulted in a high
expansion in the GDP and it’s taken as a whole economy (Saidi, Toumi & Zaidi, 2017).
The technology has both negative and positive impact on the society. The number of
users of technology has been continuously increased. The digital media has the following
impact on the society which is explained in below points (Sullivan, 2011):
Child Literacy

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The National Literacy of trust has reported the result of survey being done on over
3000 children, as they have been observed a correlation between the engagement of children
with technology and their literacy. Technology helped the children to enhance their
knowledge and become more literate.
Enhance communication channel
The technology overcomes the physical barriers to communication over the distance.
The mechanized and consumer goods companies have adopted and also developed the Links
through online with their suppliers and also provide the service of customer support. They
adopted the automated system to enhance their productivity which is the positive sign for the
growth of GDP of the country (Tuten & Solomon, 2017).
Political Influence
The explicit of technology proliferates and obliquely spreads the values of western
democratic. Some of the governmental organization or the sponsored group of government
has spread such views in the market. Internet degraded and also repudiates those countries,
political parties, and governments that have different viewpoints from those of the West. It
can be used by some of the people as a tool to destruct the dominion of a nation and also
obstruct the relationship with the other nations.
Social life Affected
Technology has provided the communication in an easier way and also faster for the
individual and firm of the countries but at some point, the social network in the world as
made it harder for the individual to have face to face communication which may create
distance among them (Eliezerov, 2018).

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Impact on income distribution and jobs
The technology has also impacted on the workforce in different ways. The whole
world is now converted their business in automation, therefore the companies require more
skillful individuals to adopt the technologies efficiently. It gives the opportunities to the
individual to showcase their talent and increase the opportunity for the employment. It also
generates the equitable distribution of income and wealth in the society. It reshapes the
environment with the aid of practical, experimental, and scientific knowledge or innovation
in technology.
Role of Innovation
In promoting the economic, social, and environmental development, the varied range
of innovation in technology plays a considerable role in all over the world. The remote areas
of Kenya are suffering from the issue of clean water for drinking and also facing the issue of
limited use of energy. The Water-Energy Hub (WE-Hub) is an initial design to properly
utilization of solar technology which helps in providing the clean water and electricity for
local individuals. Some of the projects are also conducted in support with the local
communities, partners which are self-sustainable socially and financially (Daxton, 2015).
In the country, South America, an organization with the name Enlace Hispano
Americano de Salud (EHAS) is steep out essential connectivity of internet for the health
professionals in the villages of remote and rural area. Now, the doctors are able to connect
with medical professionals in leading, who can assist with the diagnosis and treatment of
patients. With the help of the internet, the doctors are even able to navigate and assist in
clinical scans which would help in identifying the main cause of the problem (Lederman &
Porto, 2015).

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Sustainability Business Practice
The innovation of technology in the business has caused a remarkable development in
trade and commerce industry. As a result of the preamble of technology, the concept of trade
as well as model was revolutionized. The main reason behind it is that the technology gave a
new and better approach on how to go about with the business. It provides more convenient,
more efficient, and faster way of performing the transaction of business. Due to the
innovation of technology, the globalization has been realized. Any individual be able to start
their own company at any place at global level. Technology provides the best opportunities
for the individuals to reach and get success in the market globally. In the technology, internet
is one of the effective marketing tools to attract most consumers in availing product and
service which has been offered by various businesses (Carley & Spapens, 2017).
With the innovation in technology, most of the companies adopted sustainable
business practices. The business form different associations and assorted sectors have used
the approaches of a similar set to achieve their own version of sustainable business practices.
The improvement in the practices of business has come from a new way of thinking about
meeting the needs of the customers and redesigning the operations of production with
environmental concern in mind. The steps which have been taken by the company for
sustainable business practice with the help of the innovation are explained in below points
(Dyllick & Muff, 2016):
Water stewardship: Cola-cola
The soft drink companies such as Coca-cola has improved the efficiency of use of its water
by twenty percent and also identified the need for the exact evaluation of third-party of its
water management system approach ((Dyllick & Muff, 2016).

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Reduction of Greenhouse gas emission: Adobe
The software company Adobe has an aim to achieve at least a 75% reduction in the emission
of greenhouse gas from 2000 levels by 2015. The company is using the technology of
renewable energy which includes hydrogen fuel cells and solar arrays, and the company is
also focused on reducing the energy needs by improving the efficiency of cooling of its data
centers, platforms, and devices.
Sustainable agriculture: General Mills
The company of food recently released a set of sustainable sourcing commitments which start
with the robust risk assessment process which is undertaken in partnership with a third party.
With the help of the innovation in the technology, the company of food chain concentrated on
adopting sustainable agriculture (Dyllick & Muff, 2016).
Design: Dell
The company of computer incorporate alternative, recycled and recyclable materials in
packaging design and product, focus on improving the efficiency in energy, and design for
end of life and recyclability. The company also committed to reducing the energy intensity of
their product portfolio by eighty percent by 2020 with the help of technology.
Conclusion
From the above, it can be concluded that technology act as a prominent character in the
economy and society development. By introducing the technology in the market, the drastic
changes have been experienced at the global level. The internet is an important tool that
changed the whole world. Most of the population has been greatly dependent on the
technology. It helps in enhancing the performance of the individual at a greater level. Most of

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the companies have invested a certain amount in the development of the technology which
also helps in improvement in the GDP of the country. Therefore, technology has a direct
impact on the economy of the company. The society is also greatly affected by technology. It
helps in the enhancement of child literacy level. Most of the countries have taken steps
towards the digital world which help them to enhance their knowledge and also increase the
opportunity of the employment. Most of the companies adopted sustainable business
practices with the help of innovation in technology. Therefore, it has been proved that
technology plays a prominent role at the global level.

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References
Ashton, K. (2009). That ‘internet of things’ thing. RFID Journal, 22(7), 97-114.
Avgerou, C., & Walsham, G. (2017). Information Technology in Context: Studies from the
Perspective of Developing Countries: Studies from the Perspective of Developing
Countries. London: Routledge.
Baldwin, R., & Lopez‐Gonzalez, J. (2015). Supply‐chain trade: A portrait of global patterns
and several testable hypotheses. The World Economy, 38(11), 1682-1721.
Brown, J. S., & Duguid, P. (2017). The Social Life of Information: Updated, with a New
Preface. London: Harvard Business Review Press.
Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and
prosperity in a time of brilliant technologies. New York: WW Norton & Company.
Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age.
New Jersey: John Wiley & Sons.
Carley, M., & Spapens, P. (2017). Sharing the world: sustainable living and global equity in
the 21st century. London: Routledge.
Cavallo, M.A. (2016). The Growing Importance of the technology economy. Retrieved from:
https://www.cio.com/article/3152568/leadership-management/the-growing-
importance-of-the-technology-economy.html
Chatfield, C. (2018). Statistics for technology: a course in applied statistics. London:
Routledge.

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Dyllick, T., & Muff, K. (2016). Clarifying the meaning of sustainable business: Introducing a
typology from business-as-usual to true business sustainability. Organization &
Environment, 29(2), 156-17
Daxton, R. (2015). Social Media and the Law A Guidebook for Communication Students and
Professionals. London: Routledge.
Eloezerov, R. (2018). The Digital Identity Crisis: How The Explosion of Personal
Information Is Transforming Technology, Business, and Society. New Jersey: Wiley.
Lederman, D., & Porto, G. (2015). The price is not always right: on the impacts of
commodity prices on households (and countries). The World Bank Research
Observer, 31(1), 168-197.
Liu, Y., Zhou, Y., & Wu, W. (2015). Assessing the impact of population, income and
technology on energy consumption and industrial pollutant emissions in
China. Applied Energy, 155, 904-917.
Magalhaes, M., & Afonso, O. (2017). A multi-sector growth model with technology diffusion
and networks. Research Policy, 46(7), 1340-1359.
Ryan, D. (2015). Understanding Social Media How to create a plan for your business that
works. London: Kogan Page.
Saidi, K., Toumi, H., & Zaidi, S. (2017). Impact of information communication technology
and economic growth on the electricity consumption: Empirical evidence from 67
countries. Journal of the Knowledge Economy, 8(3), 789-803.
Sullivan, C. (2011). Digital identity: an emergent legal concept the role and legal nature of
digital identity in commercial transaction. Adelaide: Adelaide Press

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Tuten, T., & Soloman, M. (2017). Social Media Marketing. New York: Sage
Watkins, A., Papaioannou, T., & Kale, D. (2015). National innovation systems and the
intermediary role of industry associations in building institutional capacities for
innovation in developing countries: A critical review of the literature. Research
Policy, 44(8), 1407-1418.
Winston, B. (2012). A right to Offend: Free expression in the Twenty-first Century. London:
Bloomsbury
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