BSS004-1 Data Exercises: Questionnaire Design for Business Expansion

This assignment focuses on designing a questionnaire for a manufacturing firm in Luton considering producing a breakfast bar for both existing and new markets. The report evaluates the suitability of questionnaires for data collection, emphasizing their cost-effectiveness and broad reach. It includes specific questions targeting consumer awareness, income levels, and preferences for healthy products, along with justifications for each question's relevance in informing business decisions. The questionnaire aims to gather data on consumer income, spending patterns, and preferences to aid the firm in making informed decisions about product development, pricing, and market entry strategies, ultimately enhancing its competitive edge.

DATA EXERCISES AND
DESIGN QUESTIONNAIRE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The suitability of questionnaire as method of data collection in project.....................................3
Questionnaire for collecting data and justifications for the questions.........................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
The report will evaluate about the validity of suitable technique for the purpose collecting
data in the given scenario. It will discuss suitability of questionnaire as method of data collection
for project. Furthermore, questionnaire will be used to collect required information which would
be relevant for the firm to get adequate knowledge. Such methods will describe how the business
may further adapt to lucrative strategies for promoting their product in better ways. Thus, it will
be lucrative to cause effective changes as well as make further outcomes in more suitable ways
by the help of this survey.
MAIN BODY
The suitability of questionnaire as method of data collection in project
The suitability of questionnaire method allows firms to reach to several amounts of
people and get the data which is need to form better decision. There are some benefits that firm
gets through formation of such process. In the context of firm to make the business expansion
into new or existing place so appropriate questionnaire method will save time for company.
Organization can save their time as such data method help to increase the overall efficiency and
get the better outcome through the study. It is cost effective as compared with face to face
questionnaire delivered on site, there is no labour, phone, printing or any kind of other expenses.
So the face to face or online survey aid in making this as cost-efficient approach.
Moreover, it can be said that method is suitable to reach people in quick and easy ways
with broad choice of mediums for distribution of questionnaire and get the effective results.
Also, it is helpful to reach out audience and gain feedback promptly from respondents. In face to
face scenarios people cannot lie about their information related to age, geographic location and
gender. They contribute while making better commitment so that researcher can get with brief
answers for the study of project. It is possible to observer their behaviour in detail with verbal
and non-verbal response and further analyse can be done. By conducting such survey it is
possible to identify body language and other concerns such as level of discomfort when
answering questions and so on it is easy for interviewer to get deep insight to responses being
analysed by such attitudes. The data from questionnaire will be favourable to collect data related
to consumer income, wages, spending patterns and other aspects for purchasing new product. By
the help of survey it will be easier to gain knowledge about target audience and their preferences
through which production can be made easily. These sources of data increase the knowledgable

aspects for both company and audience in marketplace, they get to know about new product is
going to serve in places driving it lucrative outcomes.
Questionnaire for collecting data and justifications for the questions
1. Are you aware about our product and service segment?
 Yes no
Justification -
The purpose of raising this question is to get how many peoples are aware about
company offerings in existing marketplace. By going through this concern it would be easier to
identify the audience and their preferences regarding with their income, spending behaviours etc.
so the company can make various competitive edge in such places respectively.
2. What is your income on monthly basis?
 Above 25000 Below 25000
Justification -
Income is major concern as it relates to spending pattern of consumer, similarly this
question forms to be very effective which aid to manage how likely people will choose this
product over others. The price factor relates with every consumer and so on firm will produce
competitive pricing according to the standards which aligns in customer budget and favour.
There can be various other options for people to choose over other products, so with formulating
best price strategy with keeping in mind about their incomes and buying behaviours.
3. How likely do you prefer to choose to eat health products?
 Low extent
 Medium extent Higher extent
justification-
By spreading this question among several people it might favour for company to know
about people choice which they want to consume on their daily basis. For launching the breakfast
bar in new markets it is essential for firm to know about their choices and what response will
favour to product in likely terms. By the help of such question it promotes access for knowing
how many of participants are in major terms to be in honest favour.

4. Which of the following describes your concern for this product?
 Adding to good and healthy breakfast
 Current product serve the same It Doesn't seem to be any specific reason to buy this product
justification -
While going this question the main extent of this to analyse about what participants think
for Breakfast Bar so that firm may adapt to the changes which need to considered for catering
better service quality. There are many aspects which work favour and non favour but for
company it is essential to make new product more competitive than others in same marketplace.
So this questionnaire allows them to take further actions which comprise with target audience
and their increase level of experience.
CONCLUSION
From the above report it has been identified that questionnaire are suitable for collecting
data in systematic ways. It provides several benefits in getting in touch with customer
perspectives as well as their preferences regarding to specific product. Furthermore, it has been
discussed the data which would be collected with the help of questionnaire on the basis of some
essential factors such as consumer income, average wages, buying behaviour. So it would be
helpful to drive effective changes and make further outcomes more suitable by the help of this
survey.

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