BSS005-1: Event Planning Report for Metro Bar's Peaky Blinders Party

This report details the event planning for a Peaky Blinders party at the Metro Bar, covering various aspects of event management. It begins with an introduction to event planning, emphasizing the importance of budgeting, timelines, and risk management. The report then outlines the marketing mix strategy, detailing product, price, place, and promotion strategies tailored for the event, considering the bar's offerings and target market. It includes an overview of the organization, its services, and the importance of hygiene standards due to the COVID-19 outbreak. Further, the report analyzes the human resource requirements, specifying roles and responsibilities for different staff members, including managers, security personnel, bartenders, and waitresses. Pre-event and post-event activities are clearly defined. The report also presents a detailed budget plan, incorporating venue hire, staffing costs, and other associated expenses. The conclusion summarizes the key findings, and references are provided. The report aims to provide a comprehensive plan for a successful event, considering marketing, staffing, and financial aspects.

Project 2 – Event
planning

Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing mix strategy: details of marketing according to the selected event .....................3
Details of staff require for event and roles/ responsibilities to be performed in case of present
event.......................................................................................................................................7
Budget-plan..........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Event planning is defined as activities that consist of a series of steps that have to be
performed in order to define the budget set the timelines, reserving of sites for event and then
gaining of permission. Further, it includes other activities such as planning for food,
transportation coordination, selection of speakers, management of risks so that customers can be
provided with best experience. Present report is based on organising a event at by Metro bar that
is offering different range of services. There is a event to be held that is the peaky blinders party
on 10th Feb, 2020 for this particular event there is planning of different activities. For which there
is planning of marketing mix activities for the event (Bishop, Gibbs and Lantz, 2020). There is
formation of marketing strategy based on the details of marketing mix for this blinders party.
There is also analysis of the human requirements that details of staff members at the event. It will
include the financial details that is the detailed cost of different associated activities that will be
taking place in this event. Below mentioned is the marketing mix explanation of peaky blinders
event.
Marketing mix strategy: details of marketing according to the selected event
Overview of the organisation: the metro bar kitchen is dealing in events that includes the pub
quizzes and different themed club night parties that are taking place regularly. The evening food
that is served consist of freshly made pizzas and other pasta dishes. It is all day serving a wide
range of breakfasts, main meals and snacks that is gluten free, vegan options and veggies
(Welcome to The Metro, 2020).
Marketing mix is regarded as the set of activities and actions that are used by
organisations for the purpose of promotion of a brand or a product in the external market,. The
marketing mix consist of the set of different elements that includes product, prince, place,
promotion aspects (Buchansky and Slaght, 2017). In case of metro bar there is planning of
organising a peaky blinders party for this there has to be planning and further coordination has to
be build up for each aspects so that all the activities in this event can take place in a smooth
Manner according to the specific customer requirements.
Marketing mix Peaky blinders part (Metro bar)

Product Product is regarded as the set of items that are
to be sold in the market and must deliver a
minimum performance level so that potential
items can be achieved. In case of metro bar
there is a plan to organize a peaky blinders
party in UK according to the different products
& services that will be offered. Metro bar will
be offering different arrangement that will be
starting with drinks that consist of Gin,
cocktails, tonic. Mineral juices, tequila and
fruit juices with the starters and main course to
satisfy their customer requirements, apart from
this there will be bar facility with proper disc
arrangements that will be made. Food hygiene
certificate has been obtained by Metro bar and
all the safety & hygiene standards are properly
adhered to according to present requirements
because of COVID outbreak (Burka, Planning
Simple 2018).
Price Price if product & services includes the amount
paid by customers according to the level of
satisfaction that they are expecting from
particular products and services offered by a
organisation. It is one of the important
components affecting the choices of people. In
case of Metro bar there is use of price
penetration strategy as the main motive is to
acquire a high markets hare by keeping the
profit percentage low. So the overall package

for peaky blinders party is built up according to
the cost incurred and pre decided profit
percentage (Ekici and Toksoz, 2020).
Place Place is regarded as the point of sale of
different products & services that can assist in
attracting of customers so that they are able to
take prompt decisions. In metro bar the peaky
blinders party will be organised at the main
centre of the city so that it is easily accessible
to all the guests. There is consideration of all
the aspects related to the easy accessibility of
location for the guest so that people can find it
as a positive characteristic of metro bar for
further consideration purposes (Getz, 2018).
Promotion Promotion is regarded as the actions and
activities that are done by a organisation for
the purpose of promoting their products &
services for their target market. In case of
Metro bar there is use of different types of
activities for the Present event peaky blinders
party that are conducted in order to attract large
customer base, such as there so organizing of
parties and events, there is campaigns on
digital marketing strategies to engage their
target customers, metro bar is also using some
of the events that are very popular and assisting
people for being aware of all the new services
& product development hat ios being done as
part of process to enhance the market share.
Physical evidence It includes the perception of customers related

to the products & services that are being
offered. In metro bar there are different events
and parties that are conducted at regular time
intervals. There is a expectation that for the
present event peaky blinders party People will
posses a positive perception of this brand as a
part of hospitality industry, there is also focus
on using of different innovative means so that
there can be security and safety that is offered
to customers related to food, ambience.
People People for present event peaky blinders party
includes the different external and internal
associated stakeholders who are directly or
indirectly related to business. It is very crucial
for a organisation that they have to evaluate the
demand related to some specific type of
products & services,. The audience and target
customers are willing to collaboratively enjoy
the party for this they are provided with all the
facilities, employees and staff members are
willing for satisfactory pay. Other associated
people includes security people, bartenders,
managers. Respective job roles are very crucial
for performing all the functions of planning,
executing and gaining of desirable objectives
(Liang, Fortinet Inc, 2020).
Processes The process and the system for peaky blinders
party is directly affecting the execution of
services for gaining of potential outcomes. It is
important for organisation to posses a tailored

process in order to save some cost, in case of
metro bar there is following of a systematic
process so that all the important information
related to target audiences have to be formed, it
includes the estimated prices they are willing
to pay, their expectations from the brand, roles
and responsibilities to be performed by the
restaurant staff members (Sox, CSox and
Campbell, 2020). There is setting of standards
and benchmarks that have to be met and
according to that employees are provided with
the direction in which they have to work.
From the above made discussion it can be said that there are large number of
opportunities according to the respective event management brand so that there can be availing
of the outcomes to remain competitive in the market & for also fulfilment of all the expectation
of customers with regards to present event of peaky blinders party.
Details of staff require for event and roles/ responsibilities to be performed in case of present
event
In a organisation there has to be planning of event it is important to acknowledge the
requirement of staff to achieve the laid outcomes. In case of metro bar there is planing of perky
blinders party so that there can be availability of the adequate staff members according to their
defined roles & responsibilities. There is also decisions made regarding the pay for this event and
further analysis of the pre event and post event activities. The whole staff includes the manager,
4 security people. One cleaner, bartender (White, and McLellan, 2018). Metro bar has
categorized people based on pre event activities & post event activities so that there can be
proper distribution of responsibilities and roles in a appropriate manner. The activities that will
be taking place in peaky blinders party is divided in two parts that is pre event activities which a
basically includes all functions that are going to be done by the staff of the restaurant before
hosting the event. Another part is post event activities which generally includes the basic
cleaning and other related activities to the event.

Pre event activities:
For a organisation it is crucial to accumulate all the information and knowledge
according to changing customer preferences and tastes. There is need to make a competitor
analysis according to the number of staff that is required for the particular event that is peaky
blinders party. There will be need of specific personnel before the event & after the event will be
completed.
The majority of the personnel that will be needed before and during the peaky blinders party are
mentioned below:
Managers & their roles and responsibilities: Event manager or coordinator is responsible for
performing all the assigned responsibilities and tasks in the organisation (Wilson, 2017).
Different functions include liaising with suppliers and clients, handling of logistics, maintaining
of budget & invoices. For all such activities managers have to use different techniques to hire
employees based on description & interview.
The major responsibilities of event manager are mentioned below:
 suggesting ideas to top management for promotion of their products & services so that
there can be enhancement of existing customer base.
 Implementation and brainstorming different concepts and event plans.
 handling of logistics and different associated budgets
 Managing of communication and branding activities
 obtaining the permission for post event reports
At event time
Security: the responsibility of the security fraud is to secure premises by focussing on
monitoring equipments, access points, patrolling function, inspection of buildings. In Metro bar
there has to be availing of services for security check that will be done separately for women and
men so that all the activities have to be properly manage(Zamer, eBay Inc, 2020). Physically for
individual can be hired for this position and there has to be regular health check ups in this case.
There is also need to Maintaining stability in the organisation and compliance of legal
requirements: bartenders: Bartender is one of most crucial personnels who are responsible for
preparation of non alcoholic and alcoholic drinks, they are accountable for interacting
with customers, collection of orders is done by respective bar tenders. The metro bar is

providing a licensed bar staff the major responsibility is to serve and sell the drinks at the
respective time duration that is staring from 7 pm to 11 pm. The event peaky blinders
party will be taking place in the evening that is starting around 6 pm so it is perfectly
coordinated with the availability of bar staff in the whole time duration of the event.
 Waitress services: the metro bar service is also offering waitress and waiters services
according to requirement of a particular event (Ziakas and Trendafilova, 2018). The
major responsibility of the waitress in this case is to take beverage order, serving the
guests according to specific time. Checking the guests according to proper identification,
serving of alcoholic beverages to guests according to the laws and regulations that have
to be properly complied, responding to guests in a friendly, polite and a efficient way that
is a particular way to teat the guests is adopted by all the waitresses working in the metro
bar. The charges for hiring of waitress services for serving of drinks at tables only and for
other activities waiters are there, the cost is generally high as it ranges of 23 pounds per
hour where there is presence of maximum of 3 waitresses. They can be hired for a
minimum time period of 2 hours and maximum time period of4 hours. In
After the event:
After the event that is peaky blinders party will be done there are several associated employees
who will be performing their respective assigned duties.
Cleaner: Cleaner is the person in metro bar who is to perform the post duties after the
event has taken place. In metro bar cleaner is responsible for cleaning the utensils, bar and other
equipments so that post event activities can be carried on properly. There is separate charges for
client who are hosting the venue and themselves are responsible for security and clearing of the
venue as in this case the restaurant is not incurring any additional cost in terms if wages to be
paid to cleaners. So the charges are low as compared to packages that involve the cleaning
responsibility by the staff themselves. Further if there are any damages to the furnishings or
premises of metro bar then all those have to be paid by the client.
According to the time duration charges are ranging in Metro bar that has to be managed
in accordance with the requirements of whole staff.
Different types of associated cost in the venue hire is mentioned below:
Venue hire: it include the cost that £645 per night. The hire includes the access to venue ranging
from 4pm to 7 pm. Leaning time is there up to 1 am. The metro bar will provide licensed bar

staff for the purpose of selling & serving of drinks only. There is difference between the total
costa associated with cleaning responsibility of the organisation or the client. In case of the
present event customer is taking responsibility of the cleansing of premises after the event has
taken place then the associated cost will be low. On other hand if the cleaning responsibility is of
the metro bar management then in such a case the overall associated cost will be high.
Budget-plan
Cash flow budget (for 7 nights)
Particulars Amount
Cash expenses
Venue hiring cost (645*7) 4515
Security and cleaning cost (112.5*7) 450
Waitress cost (23*3*7) 483
Additional one hour for 3 nights (87*3) 261
Additional two hours for 4 nights (185*4) 740
Total of cash expenses 6449
Cash receipts
Sales revenue (925*7) 6475
Net cash flow 26
Break even analysis-
Fixed expenses
Venue hiring cost (645*7) 4515
Security and cleaning cost (112.5*7) 450
4965
Variable expenses
Waitress cost (23*3*7) 483
Additional one hour for 3 nights (87*3) 261
Additional two hours for 4 nights (185*4) 740

1484
Contribution per unit 4991
BEP in units
Fixed cost/contribution per
unit
0.99
PV ratio Contribution/sales*100
77.08
BEP in revenues Fixed cost/PV ratio
6441.27

CONCLUSION
From the above discussed points it can be concluded that it is very important for a
ingratiation to establish coordination between different associated functions., it is done generally
through extensive research so that there can be collection of necessary informations and
knowledge according to the fast changing customer needs & requirements that is according to the
dynamic external environment, for every organisation it becomes important to identify the
respective stakeholders who are ultimately responsible to perform the assigned duties in case of
specific events. Marketing mix is a framework that can be used to formulate proper strategies
and then execute according to need of event, financial projection is also a crucial aspects in
which there has to be prioritizing of activities according to their importance so that total budget
can be prepared before the event.

REFERENCES
Books and Journals
Bishop, P.C., Gibbs, T.M. and Lantz, J., 2020. Crowd Management and Special Event Planning.
In The Professional Protection Officer (pp. 283-293). Butterworth-Heinemann.
Buchansky, H. and Slaght, G., 2017. Connecting students to the research lifecycle and to each
other: Planning an event to support undergraduate journal publishing. Association of
College and Research Libraries.
Burka, J.L., Planning Simple LLC, 2018. Collaborative event planning system. U.S. Patent
9,881,281.
Ekici, R. and Toksoz, D., 2020. New Trends in Event Marketing. In Impact of ICTs on Event
Management and Marketing (pp. 156-176). IGI Global.
Getz, D., 2018. Event evaluation: theory and methods for event management and tourism.
Goodfellow Publishers Limited.
Liang, D., Fortinet Inc, 2020. Security information and event management. U.S. Patent
10,616,258.
Sox, C.B., Sox, M.M. and Campbell, J.M., 2020. Giving light to mega-event planning: residents'
perceptions on total eclipse weekend. International Journal of Event and Festival
Management.
White, H. and McLellan, A., 2017. Simplifying the Process: Using Technology to Integrate
Event and Program Assessment from Start to Finish.
Wilson, M.I., 2017. Mega Event Planning: The Development and Impact of Shanghai
Expo2010. ARCHIVIO DI STUDI URBANI E REGIONALI.
Zamer, K., eBay Inc, 2020. Integrating event-planning services into a payment system. U.S.
Patent 10,755,206.
Ziakas, V. and Trendafilova, S., 2018. Event planning and leveraging for sport tourism
development: The case of a rural motorcycle event. Human Kinetics, Incorporated.

Online
Welcome to The Metro, 2020[online], Available through<https://www.bedssu.co.uk/the-metro>