BSS005-1: Halloween Event Marketing and Resource Plan for Metro Bar

This report provides a comprehensive marketing and resource plan for a Halloween event at Metro Bar. The plan includes a detailed marketing strategy utilizing the 7 P's approach, covering place, product, price, promotion, people, processes and physical evidence. It outlines the human resource requirements, specifying the number of staff needed for various roles such as serving, cleaning, and security, along with the skills required for each position. Furthermore, the report includes a financial analysis, estimating revenue from ticket sales and outlining the various costs associated with the event, such as decorations, refreshments, and staff wages. The goal is to create a successful and profitable event that attracts a large audience and enhances the reputation of Metro Bar.