Impact of Globalisation on BT: Business Functions Analysis Report

This report analyzes the positive impacts of globalisation on British Telecom (BT), a telecommunications holding firm operating globally. It explores the economic, cultural, and ethical effects of globalisation on BT's various business functions, including operations, marketing, HR, and accounting. The report outlines a project management plan, detailing costs, scope, time, quality, communication, risk, and resources. It employs primary and secondary research methods, including qualitative and quantitative approaches, to assess the benefits of globalisation. The project aims to identify the specific impacts of globalisation on BT's functions, providing insights into how the company can leverage international integration for enhanced performance. The research plan includes a work breakdown structure and a Gantt chart to manage project activities effectively. The report also highlights the importance of ethical considerations within the context of globalisation and its impact on business practices.

Introduction
Globalisation refers to ongoing process under which world appears to converge
economically because of free flow of products, people, services across boarders which
develop among world economies. It is process by which the economic, cultural, institutional
and geographic distance among different countries seems to be shrink. In this, Globalisation
is economic concept that goes through easing movement of the people and products across

boarders (Ardichvili and et. al., 2012). It is main procedure of an international integration that
arising from interchange of views of people related with ideas, products and some of the
other culture aspects. This present report is based on British Telecom and it is a
telecommunication holding firm. This company operate its business in more than 180
countries and also a largest provider of broadband, mobile services and fixed- line. In given
report will be discuss about the different aspects which are necessary in develop project
management plan like costs, scope, quality, time etc. Primary and secondary method of data
collection will be used in this report to gather relevant and accurate data related to specific
subject area.
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact- Under this, globalisation is helpful in minimize high inflation rate
by providing high quality of products to consumers. Foreign Direct Investment
develop positive impact on growth of United Kingdom country, and it will help in
increase trade. In addition to this, globalisation helps in increasing economic
integration with an interdependence of technology and products.
2. Cultural Impact- In globalisation, culture refers to transmission of values and ideas
around world in a way to extend as well as intensify the social relations. The culture
develop the positive impact of globalisation to British Telecom business by attaining
the global attention. It is helpful in develop interaction among the various culture of
different countries (Crane and Matten, 2016).
3. Ethical Impact- Ethics is concerned with the beliefs, values and norms which each
company should follow when making business globalise. Globalisation and ethics
both gain more attention from the society as well as big corporate houses.
Background of the Research
Globalisation refers to process of international interconnection as well as integration
between people, governments and firms of various countries. It has linked with the
international business as it includes all commercial transactions that taken place among two
or more than two different countries for an instance transportation, sales and investments.
British Telecom is large size organisation and it provides the mobile, broad-band services etc.
to people of many different countries (Friedman, 2017). This company is responsible for
around 25 million of telephone line in UK. It is an international corporation that owns as well
as run many telephone exchanges, local loop connections, trunk networks etc. This firm is
globally successful because its focus on fulfil needs of consumers and also its enhanced target
market. British Telecom has different function and impact of globalisation on these functions

are mention below:
Operations- This function includes planning, organising, coordinating and controlling
all the aspects of operation process for meet needs of consumers by using efficient resources.
So, if British Telecommunication will conduct its business at global level then its business
operations will be enhanced, and it can performs its business in many different countries.
Marketing- Globalisation is having effective impact on the marketing function.
Through this, marketing department of British Telecommunication can make its service
available more. With the help of globalisation, it can target new market and enhance its sales.
HR- Human resource is a main function of British Telecommunication organisation
and its main focus is on hiring well qualified employees who can be able to perform business
operations in international level (Grayson and Hodges, 2017). On the other hand, HR will
give training to employees for enhance their skills and also finds ways to communicate with
international clients.
Accounting- Under this, it is a responsibility of accounting department to arrange or
managing funds for conduct business operations at global level. Relation between positive
economic impact and accounting function about determination of actual amount of expenses
and revenues that can be earned by British Telecom at the end (Gurung and Prater, 2017).
Aims of the Project
The aim of this project is “To identify positive economic, cultural, and ethical impacts
of globalisation on different business functions”. A case study on British Telecom.
Objectives
 To determine globalisation concept.
 To evaluate benefits of globalisation to business of British Telecom.
 To identify positive economic, cultural, and ethical impacts of globalisation on
different function of British Telecom.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation.”
Project Plan
Company Name: British Telecom

Cost It refers to estimation of the amount that is required to
conduct the activities of project and also complete them in
an effective manner (Kennedy, Welch and Monshipouri,
2017). In context to prepare project management plan and
executing it, there is a need to British Telecom to manage
money. In addition to this, cost is encompassing various
things such as resources, estimation of risks, labour cost etc.
The cost of this whole research project will be £12000.
Particulars Amount
Initial investment 100000
Expenses:
Research and developmental
activities
25500
Operational expenses 15600
Cost to IT experts 21500
Maintenance 16400
Licensing fee 6000
Closing value 15000
Scope British Telecom is a large business firm and it provides the
telecommunication facilities to people in United Kingdom
and many other countries. The scope of this project is wide
because its focus on making the business globalise. In
addition to this, motive of British Telecom behind making
business globalise is to target large market and enhance its
market share.
The scope of this research project is that it helps in
enhancing the skills and knowledge base of a learner so that
it can not face any kind of issues in future. This research
helps in provide the proper description about the specific

area.
Time Under this, time is required for complete activities of project
and get valid outcomes. (Lawrence and Weber, 2014). For
finish project, proper time should be required. In case if time
management will not be proper then employees are not able
to perform all activities related to project management plan
in an effective way. On the other hand, time required to
develop the deliverable and complete project will be 15 to 45
days. This research project will be completed in 60 days.
Quality It is major aspect that a project manager require to include
because if the quality of project will not be properly
maintaining then outcomes will not be beneficial (Lim and
Tsutsui, 2012). In addition to this, it is essential that project
manager of British Telecom should focus on making quality
of project better for getting positive outcomes and taking the
effective decisions. Under this, the quality of research
project is high because the researcher collect authentic and
reliable information regarding particular subject. The better
information helps in getting the positive outcomes.
Communication In project management plan, it is necessary aspect and there
is a need to involve all the stakeholders and they should be
connected with the each other’s. British Telecom use various
ways to communicate with its stakeholder and these are
telephone, emails etc. To communicate about the specific
project, researcher will use the email.
Risk In project, risk develop the negative impact on activities. It
can be related to the technology, money etc. While executing
project management activities, change in technology create
issues that negatively impact on the end results. In this,
research project, risk is related to the data collection and
money that need to be managed in a better manner for
success of resercah.

Resources In order to complete project, it is necessary that project
manager should use the resources in a better manner so that
it can be completed properly. The resources can be to
finance, manpower, technology etc. Proper availability of
resources helps in carry out all the activities smoothly and
effectively.
Type of Research
Primary and Secondary
Quality and Quantity
Primary method- It is explained as methodology that used
through an investigator to gather data or information directly
as comparison to collected from the previous investigation
done. It is mainly carried to address certain issue that needs
an in- depth analysis. It is helpful in provide relevant
information about specific research area. The different
sources to collect primary information are surveys,
questionnaire, observation, interviews etc.
Secondary method- This kind of research has been already
collected, publishes and also organized through others
(Marsella, 2012). It consists studies and reports through
trade associations, government agencies and also other
businesses. The different sources of collecting the secondary
data are books, journals, articles etc.
Under this, primary data collection method is used in
developing questionnaire and collect information for this.
Qualitative- It refers to the scientific observation method for
collect the non- numerical data. In this method, data or
information is measured in terms of quality. It is vary using
the semi- structures or unstructured techniques.
Quantitative- It refers to systematic numerical investigation
of the observable phenomenon through mathematical,
computational and statistical techniques. It is emphasizing
measurement of objectives in terms of mathematical,
statistical and numerical analysis (Shenkar, Luoand Chi,

2014).
Work Breakdown Structure for the Project
It refers to key deliverable that helps in organize work of a team in to the manageable
sections. Work Breakdown structure is necessary and valuable project management tool. It is
deliverable oriented hierarchical decomposition of work that need to be implemented through
project team. The objective of Work Breakdown structure is to make large project
manageable by breaking it is smaller parts. Through this, team members can focus on
achieving its and also leading to the better productivity of team.
Gantt Chart
Gantt chart is a chart under which the series related to horizontal line shows amount
of the work done in specific time period in context to amount that planned for those periods.
Under this chart, activities are divided on the basis of set time period so that tasks can be
completed in an effective manner. On the other hand, it is graphical tool that shows the
activities performed against the time (Stromquist and Monkman, 2014).
Duration is in weeks no in days. It must be between 8-12 weeks

Research Methodology and Data Collection
Research methodology- It refers to techniques or process that is used to determine,
choose, process and also analyse information related to specific topic. It is helpful for an
investigator evaluate reliability along with validity of study. Under this, methodology may
consist surveys, publication research and interviews that can present the historical and present
information.
Data collection- It refers to procedure of collecting as well as measuring information
or data on the variable of interest in a systematic manner. It is necessary that researcher
should use the relevant sources to gather information in order to address the relevant
questions and evaluate positive outcomes (Su and et. al., 2016).
Explain questionnaire
It refers to set of written and printed questions with choice of the answers that devised
for purpose of statistical study or survey. It is a kind of research instrument that including
series of the different questions for collecting information or data from selected respondents
about specific research area.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no:
Address:
Q1) Do you have knowledge about the globalisation concept?
a) Yes
b) No
Q2) What is the major benefits of globalisation to business of British Telecom
company?
a) Target new market
b) Economies of scale
c) Enhance revenue
Q3) Is globalisation provides the positive impact on operations and activities of British

Telecom?
a) Yes
b) No
Q4) Is globalisation develops positive economic, cultural, and ethical impacts on
different business functions within an organisation?
a) Agree
b) Disagree
Q5) What are the necessary resources which British Telecom firm will need at the time
of conducting business at global level?
a) Human Resource
b) Technological
c) Financial resource
Q6) What is positive economic effect of globalisation on organisations in United
Kingdom?
a) Raised household income
b) Employment opportunities for local people
c) Reduce high inflation rates
Q7) What is the main role of Human Resource functions in making business globalise?
a) Hire well qualified employees
b) Give training
c) Provide information about legislations
Q8) What are the main issues which British Telecom may face in conducting business
at international level?
a) Political issues
b) Organizational Structure
c) Cultural differences
d) Legal and Regulatory Structure
Q9) What are the different ways through which British Telecom can overcome from
arisen issues related to globalisation?
a) Conduct research
b) Culture awareness
c) Aware about legislations and policies
Q10) Suggest some ways by through which British Telecom can increase its market

share at global level.
Discuss who will be the sample
Sample refers to group of people items and objectives which are taken from the large
population for measurement. It is procedure of choosing part of population. Under this, 10
respondents are selected through using random data sampling method because it provide the
equal chance to all selected respondents from total population. On the other hand,
respondents are the staff members of company.
Secondary Research
Under this, data is collected about the globalisation and also its positive economic,
cultural and ethical impact on various business function on British Telecom (Zikmund and et.
al., 2013). For this context, information is collected through secondary sources and these are
books, journals, articles, internet sources etc.
Analysis and interpretation
THEME 1: Knowledge about the globalisation concept
Q1) Do you have knowledge about the
globalisation concept?
Frequency
Yes 8
No 2

Interpretation: From the above mention graph, it has been concluded that globalisation is a
wide concept and it is helpful in business expansion. On the basis of opinion of 8 respondents
that they have knowledge about the globalisation and also its benefits. On the other hand,
there are 2 respondents which do not have knowledge about the globalisation concept.
THEME 2: Major benefits of globalisation to business
Q2) What is the major benefits of
globalisation to business of British Telecom
company?
Frequency
Target new market 5
Economies of scale 3
Enhance revenue 2
Yes No
0
1
2
3
4
5
6
7
8
8
2
Column B

Interpretation: Under this, globalisation provide the benefits to business in many different
ways. According to opinion of 5 respondents that globalisation is helpful for business of
British Telecom to target the new market place in order to enhance its sales. There are 3
respondents which are agree with the economies of scale is a main advantage. On the basis of
opinion of 2 respondents that through making business globalise revenue of company can be
enhanced in a better way. It will help company in getting the competitive benefits at the
international market.
THEME 3: Positive impact on operations and activities
Q3) Is globalisation provides the positive
impact on operations and activities of
British Telecom?
Frequency
Yes 6
No 4
Target new market Economies of scale Enhance revenue
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Column B