Project Report: British Telecom Innovation and Capabilities

This project report provides a comprehensive analysis of the telecommunications industry, with a specific focus on British Telecom (BT). It begins by examining the future of the industry in 2020 and beyond, highlighting key trends such as the development of 5G technology, in-flight connectivity, and the integration of machine learning and artificial intelligence. The report emphasizes the importance of digitalization, particularly in customer support, for improving efficiency. It then delves into BT's innovation requirements, particularly regarding 5G internet services, and explores the resources necessary for successful implementation. The report also discusses how BT contributes to society through technological advancements, communication infrastructure, and national security. Furthermore, it underscores the importance of building a culture of innovation within BT to ensure its long-term survival and success. The report concludes by emphasizing the importance of innovation in the telecommunications sector for both societal development and business growth.

PROJECT REPORT

EXECUTIVE SUMMARY
The report has began with explaining the future of industry of telecommunication in the
year 2020 and beyond. A Project report is document that provides details of whole picture of a
business. This report gives a project proposal in order to ascertain the prospectus of proposed
activity. Here project report represents the information about British Telecom company. Future
of telecommunication industry will be based on development of society by adopting telecom
technologies by users. 5 G promises that it bring scalability, security, trustworthy and mobility
universally in telecommunication industry. Also, there is a possibility that the launch of 5 G will
bring massive empowerment to loT. In flight connectivity systems are highly risky due to threat
of cyber attacks in planes. Therefore, industry is working on this system to secure it more so that
passengers able to use it in flights. These software are in use for managing various operations of
the companies prevailing in this industry. The usage of this technologies will bring benefit in
coming years.
The execution of policy of digitalization in support of customer is a game changing trend
which may be come in process till the year 2020.The company British telecom group is require
to make innovation regarding 5 G internet services which enables users to access internet from
any where to every where and it is fast, secure and reliable. Many companies are working on 5 G
and for the company British telecom group plc it is a first mover advantage to attract numerous
customer towards their brand and to gain competitive advantage. Telecommunication company
such as British telecom group plc is capable to develop society. The company helps society to
avail benefit from web browsing to gain knowledge, instant messaging to remain stable
contribution, access social media sites and many other innovation were executed by the company
British telecom group plc so that strong communication between various group of society. The
company is capable to make efforts towards nations security by innovate different technologies,
services and applications regarding security of nation. Business execute video conferences,
emails and calls for making decisions and implementing actions with effectiveness and
efficiency.
British Telecommunication needs to recognize that embedding innovation capabilities
needs to be at the core of their organization’s ability to survive and thrive; and that building a
culture of innovation is critical, but not easy to achieve. New technologies facilitate digital
transformation brought about by our world, ensuring efficiency and problem solving. Field

Engineer is a digital marketplace that connects entrepreneurs and field technicians. 5 G is the
fifth generation of wireless broadband services that must be much faster than the existing 4 G
standards worldwide end-to-end telephone calls take one hour, and almost all businesses in this
sector may be forced to invest in safety when threats increase.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
The future of telecom industry in 2020 and beyond...................................................................5
The British telecom group plc innovation requirements in 2020 and beyond............................6
Building the future innovation capabilities for the organisation.................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
A Project report is document that provides details of whole picture of a business. This
report gives a project proposal in order to ascertain the prospectus of proposed activity (Gandhi,
and Jain, 2016). Here project report represents the information about British Telecom company.
The company British telecom group plc is multinational telecommunications of British which is
headquarter in London, UK. The company is one of the largest provider of broad band, mobile
services, fixed line all over UK. The company also involves the subscription services of
television and IT services also rendered by them.
The purpose to prepare this report is to evaluate future of the industry in which company
prevails. Also, the report is prepared to analyse the innovation in organisation and building
capabilities of future innovation. This project report is also developed for the purpose of
identification of activities which are required for successful development of the company. This
project report will lay emphasis on future of telecommunication industry in 2020 and beyond.
Also, requirement of innovation will be highlighted in this report. This report will also lay
focuses on capabilities of future innovation for the company British telecommunication group
plc.
MAIN BODY
The future of telecom industry in 2020 and beyond
Future of telecommunication industry will be based on development of society by adopting
telecom technologies by users. The excellence to operate certain technologies on which telecom
industry in UK are working will be executed till 2020. These technologies will be discussed
below and with these companies prevailing in telecommunication industry will attain huge profit
and growth along with sustainability. Telecommunication industry with power of 5 G - The industry of telecommunication
will enable 5 G till the year 2021. The industry analyse that innovation using G's appears
a good strategy in new standard wireless telecoms. Also, there is an opportunity of
revenue growth in this industry by launching one more advanced G's. The 5 G enables
the industry to faster, reliable and more secure wireless technology. 5 G promises that it
bring scalability, security, trustworthy and mobility universally in telecommunication
industry. Also, there is a possibility that the launch of 5 G will bring massive
empowerment to loT.

 In flight connectivity - The companies dealing in telecommunications industry are
planning to access flight passengers the facility of connectivity while their travelling.
This innovation in a game changer for companies of airlines. By observing importance of
Connectivity in daily life of people and establishing good connection in aircraft able to
redefine customer service ability of airlines (Montañez, Sánchez, and de la Fuente,
2017). Based on an analyse of research, smart phones are showing ability to stay
connected with the passengers of flights to the whole world. The customers begins to
demand more secured internet value chain and want more secure and operational
operations. The customer want to stay their data protected and safe. They will use only
safe and secured connections which will enable them to provide better security. In flight
connectivity systems are highly risky due to threat of cyber attacks in planes. Therefore,
industry is working on this system to secure it more so that passengers able to use it in
flights. Machine learning (ML) and Artificial intelligence (AI) - This concept of A I and M L
are highlighting and are in huge demand around past years. These will play important
role in telecommunication development for which these will help the companies in
automating and betterment of many operations of back offices (Thompson, 2017). Also,
it will make betterment in interaction with customers. Main software for enabling this
technology in telecommunication industry are Speech recognition, customer service
chatbots, voice services for consumers, etc. These software are in use for managing
various operations of the companies prevailing in this industry. The usage of this
technologies will bring benefit in coming years.
 Digitalization in support of customer in order to improve efficiency - The support of
customer department is most essential service which clients always looking when they
call in call centre of telecommunication (Schon, and McAllister, 2016). The execution of
policy of digitalization in support of customer is a game changing trend which may be
come in process till the year 2020. This approach of digitalization in customer support
enable the users to self service capability in order to solve their questions.
The British telecom group plc innovation requirements in 2020 and beyond
The company British telecom group plc are facing huge competition from local
companies as well as global companies in the industry of telecommunication. Also, for

overcoming competition the company is making innovation in their operations and management
on regular basis.
The company British telecom group is require to make innovation regarding 5 G internet
services which enables users to access internet from any where to every where and it is fast,
secure and reliable.
The reason is for requirement of this innovation in business of British is gaining pace in
Internet of Things (IoT) and introduction of 5 G will provide infrastructure to get connected with
billion devices to internet (Brown, 2019). As people need to consume more internet access for
surfing internet or to use social media sites every where they go with quick access. Also, by
making innovation regarding 5 G company will able to gain insights by data analytics. The one
more reason to develop this innovation is to collaborate with cloud bases collaborative platforms
and documents.
The research will be executed about searching for the current market trends by analysing
and study market. Also, they will execute their research in analysing activities of competitor
companies prevailing in industry of telecommunication.
There are certain resources for innovation which will require in the company British
telecom group plc. The company British telecom need software developer and technicians in
order to develop 5 G in their company. They will use resources of technological advancement
and related tools for innovation of their company in 5 G. Such as data, wireless technology,
cabling, etc.
The company need to undertake legal aspect and compliance for smooth function and
operations of their innovation of 5 G. They are competition act, 2002, Wireless telegraphy act,
2006 and telecommunication regulations, 2000 for implementing on privacy directives and
Privacy and Electronic Communications (EC Directive) Regulations 2003 (Montañez, Sánchez,
and de la Fuente, 2017).
This road map of innovation in 5 G is feasible and reliable. Also, it is future of
telecommunication industry. Many companies are working on 5 G and for the company British
telecom group plc it is a first mover advantage to attract numerous customer towards their brand
and to gain competitive advantage. Therefore, by proper analysing and execution of study in 5 G
innovation it has been determined that the company British telecom should innovate their
technology and enter into the world of 5 G.

The change in company will impact the capacity and speed of users to access internet.
Also, the bandwidth of all users will increase along with their speed by the use of 5 G. The
parallel multiple services and detection of natural disaster, etc. also there with usage of 5 G.
Building the future innovation capabilities for the organisation
The innovation in British telecom group plc helps society to develop and to enhance
standard of living among them. Telecommunication company such as British telecom group plc
is capable to develop society. Here are the certain capabilities which company British telecom
group plc is offering to society.
A technological foundation for communication among society - Communication plays a key role
in performing functions of societal and their activities. The company helps society to avail
benefit from web browsing to gain knowledge, instant messaging to remain stable contribution,
access social media sites and many other innovation were executed by the company British
telecom group plc so that strong communication between various group of society. Therefore,
the company British telecom group plc is capable in managing communication in society.
Telecommunications enables development and participation - Telecommunication company such
as British telecom group plc and other companies of telecommunication contributes their
development and participation of people towards nation and communities. These companies are
accessing their contribution for not only local society but also to global economy as well as
society. The British telecom group plc is capable to enhance society of developing countries of
UK.
The telecommunication provide important infrastructure for security of nation - The company
British telecom group is also contributing for developing infrastructure which were destroyed by
natural disaster or calamities (Nazeer, Aara, and Rafiq, 2018). The company is able to access
technologies which helps the homeless people to build infrastructure and to prepare themselves
from future calamity by navigate them proper update by technologies. The company is capable to
make efforts towards nations security by innovate different technologies, services and
applications regarding security of nation.
The company British telecom group also offers benefits to various business and their
employees. The technologies by them make the company capable enough to avail certain
benefits to businesses who uses technologies of British telecom group plc.

Improves efficiency of employees - The company British telecom group plc is capable to
improve efficiency for users. Also, it is beneficial for them to send and receive data in no time.
Businesses also share their information with consumers or users, partners and suppliers by using
video feed. Business execute video conferences, emails and calls for making decisions and
implementing actions with effectiveness and efficiency.
Avail collaboration access to companies - Also, the company British telecom group plc inspires
companies to promote cross team collaborations within organisations to execute their operations.
Also, the employees working in different department is able to conduct meetings from their place
of comfort. Like use of cloud meetings, live streaming, etc. the company British telecom group
plc give access to business and company to execute their fair meetings and collaborations.
Flexible working of employees - The company British telecom group is also able to bring flexible
work options for the employees working in different companies. They use method of video
conferencing and video call system in order to access meeting and manage work through their
PC and mobile device. This helps them in eliminating physical meeting which needs more time
and space along with cost.
Saves time of employees as well as companies - The innovations allotted by British telecom
group saves time of business who uses their technologies (Kumar, Somrongthong, and Shaikh,
2015). With the use of video calls and other activities which is performed by computer based
tasks saves time of employees and the company. The communication platform allotted by the
company British telecom group plc allows users to post messages on accounts of their in order to
indicate status of busy, free for calls etc.
The company British telecom group plc is able to build growth factory. A factory
pursuing growth is beyond the efforts of task forces and hackathons in order to strengthen
essential of organisation and get them able to work in concert. The company by their foot prints,
efforts for innovation, gap identification and road map enable to develop smooth functioning in
growth factory. Thus, the company British telecom group is capable enough to build growth
factory.
British telecom group plc is able to create jobs focused organisation. The leaders
articulate companies purpose in way which unifies their culture all around a consumer centric
mission. The employees make autonomous and more better decisions. Also, the optimized
resources because of clear and focused priorities of employees to their customers. By enabling

job focused organisation by innovations executed by British telecom group plc, the companies
are able to determine customer jobs and design organisation to optimize delivery of exceptional
experience of customer. Also, the matrices and indicators establishes by companies to stay focus
on customer value. Therefore, the British telecom group plc is capable to build a jobs focused
organisation.
Developing an innovative culture- British Telecommunication needs to recognize that
embedding innovation capabilities needs to be at the core of their organization’s ability to
survive and thrive; and that building a culture of innovation is critical, but not easy to achieve.
Company can develop an innovative culture in their firm in order to grow. In this firm can use
many strategies to implement innovation in the products and services provided by them. This can
include techniques like brain storming of ideas from employees (Chan, and et.al., 2018). This
culture will also assist organization in enhancing their relationship with workers and out of so
many ideas they can make use of the most innovative and creative idea. For enhancing
company’s innovative capabilities British Telecommunication needs to have long term business
strategy. Also the goals and objectives of company needs to be clear. This will help workers in
reaching out the goals defined for them. Architecting and implementing a holistic enterprise
strategy which embodies agility. Innovation will not thrive if the organization is change resistant.
Also strategic leadership must exist in the enterprise, so that company can further grow. As
British Telecommunication is going to innovate 5G network that will provide better connectivity
to consumers, so for successful implementation they need support of their employees which will
only come from strategic leadership (Resick, Wachen, and Dondanville, 2017).
Company British telecom group is also able to create culture of innovation which
encourage other companies to innovate. The company enhance other companies and enable them
to understand their habit of innovation such as customer demand, trends on recent market basis,
sharing rough ideas and experiment which comes naturally are pat of innovation habit company
British telecom follows. The company is able to build innovation by applied work where to
inhibit their success, initiative work and implement key systems.
New technologies facilitate digital transformation brought about by our world, ensuring
efficiency and problem solving. Blockchain is an innovative technology that is expected to
dramatically change the Internet and business operations of the British telecom Group PLC. This

technology is very important for the telecommunications industry and can change a very large
business model.
The Blockchain is a great development that can dramatically change the way British telecom
Group PLC do business. This can also change competition in the industry and it is hoped that the
way communication service providers manage their business models will change and even create
new types of models that will yield higher returns.
In general, the Blockchain offers new opportunities to make the telecommunications industry
safer than security, to work more efficiently, and to work with business models that are more
cost-effective. Experts believe that this will replace the industry and significantly affect society
in this process (Dang, Lu, Wang, 2017).
Some other effectiveness of innovation in British telecom Group PLC
Talent pool - Field Engineer is a digital marketplace that connects entrepreneurs and field
technicians. This gives telecommunications the ability to recruit an expert when needed, and
gives workers the flexibility and opportunities needed for professional success. This, in turn,
benefits customers because British telecom Group PLC can meet their needs.
Faster connection - The British telecom Group PLC is now focusing on the next generation of
cellular communications - 5G connectivity (Ohara, Toyonaga, Tanaka, 2017). 5G is the fifth
generation of wireless broadband services that must be much faster than the existing 4G
standards worldwide. According to some estimates, this next generation can still occur in 2020.
Better security - Increasing threats and cybersecurity regulations, such as the GDPR Regulation
of the EU authorities, have forced a number of telecommunications companies to receive
network security encryption. End-to-end telephone calls take one hour, and almost all businesses
in this sector may be forced to invest in safety when threats increase. This new trend and
technology is now pushing the British telecom Group PLC forward. With better access to talent,
faster networks, and improved security, the future of mobile broadband seems exciting.
CONCLUSION
This was a project report on the company British Telecom Group plc of UK. The report
was describing about future innovation of British Telecom Group plc. This project report was
comprised of action plan with a road map for implementation and development of capabilities of
the company British telecom group plc. The project outline to develop road map of innovation

for preparation of innovation process. The factors was mainly highlighted was operational
environment which includes service provides and down stream suppliers. Also, a full picture of
capabilities and capacity of innovation was driven in this project report.
The project report begun with explaining the future of industry of telecommunication in
the year 2020 and beyond. The future of this industry was observed as very innovative as well as
companies involving in this industry may attain huge growth and success. The industry was able
to apply services to customers by M L and A I which attract number of customers towards their
company. Also, by the implementation of the use of 5 G services in telecommunication
industries will lead them towards success.
After this, the report was prepared a road map of innovation which was a requirement of
the company British telecom group. For the company British telecom group an innovation was
chosen that was 5 G services. Also, the reason and change impact was disclosed in this road map.
Along with research and development, required resources and legal aspects in the road map. The
feasibility of the company's innovation will also be mentioned in this road map. The applied
changed in this innovation was highlighted at the end for overcoming the results of innovation.
At last the report covers the topic by highlighting capabilities of innovation of British
telecom group and their building of future innovation. The capabilities was disclosed in respect
of society concern and with the concern of businesses and their employees. The company was
able to provide comfort and safety to various group of people which was explained in this report.
The culture as well as job focused organisation was also disclosed in this project report.