Analysis of BT's Management Style and Leadership Approach

This report provides a comprehensive analysis of British Telecom's (BT) management practices, exploring its management style, leadership approaches, and organizational structure. It examines the transformational management style employed by BT, emphasizing its principles and functions, as well as the steps taken to change the organizational structure to improve performance. The report delves into the leadership styles, focusing on the autocratic approach, and analyzes the effects of power, influence, and conflict within the company. It also discusses the various types of motivation used by BT to enhance employee engagement and productivity. The analysis uses corporate examples and relevant literature to support its findings, offering suggestions for increasing company performance based on the discussions and debates. The report concludes with a summary of the key findings and recommendations for BT's management and leadership strategies.

Describing and
analysing the
management style
1

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Evaluate the management style and state the principle and function of management used by
CEO of retail firm.......................................................................................................................3
Analyse the steps taken by CEO change in organization structure in order to attain high
performance and state change in organization culture brought about by the CEO of that firm
and its impact on employees.......................................................................................................4
Describe the leadership style of CEO of that firm to enhance the company effectiveness.........6
Analyse the effects of power, influence and conflict at selected company.................................6
Discuss the various types of motivation used by chosen firm....................................................7
Use proper corporate example and literature to justify your stand.............................................8
Based on discussion and debate provide suggestion for increasing company performance.......9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11
2

INTRODUCTION
Management style is consider as specific way in which manager or leader adopt in order
to attain their objective. It include ways through which they make decision, plan activities,
organized work, exercise authority and many more. There are several factors on which
management style may vary such as type of company, level of management, person to person
and many more (Chitando and Mlambo, 2020). For a company it is essential to select most
appropriate management style as that will help in conducting work in effective and appropriate
manner. Organization selected for the respective report is BT (British Telecom) it is operating in
the telecommunication industry. It is founded in 1984 as the private company as well as its head
office is located at the BT Centre, London, United Kingdom. Moreover respective company is
serving their products and services at the worldwide level (By, 2005). Topics covered in
respective report are management style, principle and function of management, steps taken for
change in organization structure and its impact on employees (Culpeper and Kan, 2020). Along
with this it also include leadership style, effects of power, influence and conflict various as well
as it also include types of motivation. In this report there is also recommendations or suggestions
which help a company in enhancing their performance effectively.
MAIN BODY
Evaluate the management style and state the principle and function of management used by CEO
of retail firm
A management style is considered as way in which manager or leader work in order to
fulfil their objective or goal. Management style consider several ways which a manager adopt for
planning, organizing, taking decision, delegation of authority, managing staffs and many more
(Cocks, 2014). There are several types of management style which a company may adopt in
order to conduct their work in effective and appropriate manner such as democratic style,
transformational style, result based style, transactional style, servant leader style and many more
(Dale and et. al., 2020). In different leadership style company management conduct decision
making related to operations and functions in different way. In respect of British Telecom, their
management implement transformational management style according to which leaders inspire,
encourage as well as motivate staffs in order to innovate and develop change (Van der Veer,
2020). This mainly help respective company in developing, growing as well as shaping the future
3

of the company in successful manner. Moreover there are several principle of management
which is adopted by CEO of BT, from which some are mentioned below:-
 The customer is the most important person:- According to this principle the customers are
the most important for any business as they are the key for success and failure of the
retailers (Elving, 2005). There are the various methods and procedure to understand the
behaviour of the customer. In respect of BT customer is the king of the market every
thing is revolves around the customer due to which they focus on customer which help
them in growing business faster (de Araújo Lima, Crema and Verbano, 2020).
 Retail is detail:- This is the most essential principle of retail as it focuses on the
understanding of the customer and detailed information about the business (Mosadeghrad
and Ansarian, 2014). It also emphasis that mistakes which is done in the past must not be
repeated in future. In respect of BT they offer effective and proper deals to their
customers which help them in attracting customers and growing business (El-Haj and et.
al., 2020).
Along with this there are several management functions which are adopted by CEO of
BT in order to conduct their work in effective manner, from which some are mentioned below:-
 It is management function of respective company that they identify potential customers as
well as develop strategies according to their demand and need (Toyama and Yamazaki,
2020).
 BT management function also include developing strategies for maintaining the
customers satisfaction by delivering quality telecommunication services at potential
market (Noor and et. al., 2020).
Analyse the steps taken by CEO change in organization structure in order to attain high
performance and state change in organization culture brought about by the CEO of that
firm and its impact on employees
Organization structure is considered as system which outline how to do specific activities
in directed for attaining the goal of company successfully. This activities include rules,
responsibility as well as roles (Diefenbach, 2007). Moreover organisation structure also
determined about how important information flow among the different levels inside a company.
In respect of this, BT they are conducting their business operations and functions at the
international level as well as in telecommunication industry (Ramanathan, 2009). It is essential
4

for them to change their organisation structure so that they can conduct their work in effective as
well as appropriate manner. There are several steps which company follow while changing their
organisation structure, which are mentioned below:-
 Clearly define the change and align it to business goals:- BT defines all the changes to
its employees and how the organisational goals are affected from it. Changes should be
in the favour in the organisation in financially and ethically manner (Rosenbaum, More
and Steane, 2018).
 Determine impacts and those affected:- When it is clear that what is organisation want to
achieve then all the impacts should be define to the employees at various level. It creates
the better understanding between management and employees (Gibson and Groom,
2020).
 Develop a communication strategy:- BT should conveys all the changes to employees. It
provide the employees better way to obtain goals (Gieske, Duijn and van Buuren, 2020).
Appropriate medium should be adopted.
 Provide effective training:- It is important to provide proper training to employees
regarding the changes in the structure and formal manner. It improves their skills and
knowledge so they achieve the objectives effectively (Han, Caldwell and Ghadge,
2020).
 Implement a support structure:- BT builds a support structure between organisation and
employees. It provides the counselling to them to navigate the difficult situation
(Spencer, 2020).
 Measure the change process:- When all changes have done in the management process it
should be measure by the organisation. These measurement are helpful to take effective
decisions to attain the organisation objectives (Toyama and Yamazaki, 2020).
Moreover, when BT change their organisation structure it directly impact on the
employees performance as it help in enhancing their performance that is also beneficial for the
company's productivity as well as profitability ratio (Noor and et. al., 2020). In addition to this, it
also help respective company to increase their net profit as it enhance their sales as well as
employees productivity.
5

Describe the leadership style of CEO of that firm to enhance the company effectiveness
Leadership style is consider as classification how an individual behaves while leading a
specific group. There are several leadership styles which a company leader and manager can
adopt such as authoritarian, delegation, participative, transformational, democratic and many
more (Dale and et. al., 2020). In respect of BT they are conducting their business operations and
functions in the telecommunication industry at the worldwide level. So it is essential for them to
adopt effective leadership styles as that help them in conducting their work in effective and
appropriate manner. In respect of this, respective company their manager and leader adopt
autocratic leadership style in order to conduct their business operations and functions in best
manner so that they attain their desire goal and objectives (Zhang and et. al., 2020). Authoritative
leadership is the most effective style to leads the people. In this management has the authority to
control team members. An authoritative leader is in the power to set goals, define all activities
and process, explain these to the members and control their work to obtained determined goals
and objectives (Culpeper and Kan, 2020). These leaders matches the organisational as well as the
common goals of the members and leads them to accomplish them in the effective manner but
they do not allow these members to give suggestions for the betterment of the process (Koblet
and Purves, 2020). All things are decided by the leaders own because this will make them to take
quick and effective decision for the organisation. There are several benefits attain by BT
management by implementing the autocratic leadership styles that directly or indirectly enhance
the company effectiveness such as this allow company to take fast decision (Watson and
Webster, 2020). It is company in conducting their work in effective manner as well as in fast
way and it also increase the productivity of the employees as they feel motivated and encouraged
for attaining the company's desire goal successfully. In addition to this, respective leadership
style also help BT management in reducing employees stress which increase their productivity
and work quality as well as this also encourage them to attain their desire goal which is effective
for firm (Heikkilä, 2020). Moreover it also help respective company in attaining their desire goal
as well as objectives in effective manner.
Analyse the effects of power, influence and conflict at selected company
Every company business operations and functions get impacted by the power, influence
as well as conflict situation (Lejano, 2020). So it is essential for every company management to
understand the these factors so that they can develop strategies as well as plans accordingly and
6

effectively. In respect of BT their operations and function get impacted by the power because the
management who have high power the other employees need to conduct work accordingly as
well as decision of functioning also depend upon the power at the different level (Almutairi,
Sharoufi and Dashti, 2020). In addition to this, practices which influence other also effect the
company because when employees get influence positively then they perform in best manner
whereas when factors influence negatively on employees (Du and et. al., 2020). Then the
performance as well as productivity of company get decreased. In respect of respective company
they get influence by some influencing factors which increase their performance as well as
productivity in effective manner. In addition to this, respective company adopt several factors in
order to influence their employees such as motivate employees by appraising them, providing
them benefits and many more factors (Mukhopadhyay, 2020). Along with this, conflict situation
at the company impact them negatively as employees feel demotivated as well as it also impact
on the performance of employees that also leads to decrease in the productivity of company. So
it is essential for every company to understand the situation of conflict as well as develop
strategies to overcome it effectively (Sutrisna and et. al., 2020). In addition to this management
must also develop proper rules, regulations and strategies in order to insure smooth functioning
of the business operations and functions. In respect of respective company they are conducting
their work in telecommunication industry and it is essential for them to conduct their work in
effective manner as that will help in conducting their work in effective and appropriate manner
(Van der Veer, 2020). In addition to this management of respective company also need to
conduct evaluation of situation properly so that they can attain positive impact of power as well
as influence properly (Buhler and Lethier, 2020). Moreover it also help in avoiding negative
impact of conflict.
Discuss the various types of motivation used by chosen firm
Motivation is considered as reason for a person's action, goals achievement and
willingness (Gieske, Duijn and van Buuren, 2020). In an organization, it is essential for
management to motivate their employees because that encourage them to conduct their work in
best manner which leads to attainment of desire goal and objectives successfully (D’Agostin and
et. al., 2020). In respect of BT they are conducting its business operations as well as functions in
telecommunication industry and they adopt numbers of motivations in order to motivate as well
as encourage their employees, from which some are mentioned below:-
7

 Flexible working hours – according to this strategies of motivation an organization
provide opportunities to adopt working hours according to their requirement. In this
strategies a company mainly want that their work must be complete in proper manner
(Han, Caldwell and Ghadge, 2020). In respect of BT, they offer flexible working, part
time working, home working, maternity and paternity leave, parental leave, special leave
for career, and so on. This will help respective company in motivating their employees so
that they conduct their work in best manner.
 Pay and benefits – in respect of this strategy a company need to provide proper pay to
their employees according to work, education, experience and profile. It is so because
that motivate employees as well as encourage them to conduct work in effective manner
for attaining desire goal (Mukhopadhyay, 2020). In respect of BT, they offer proper pay
to their potential employees as well as that is also based on staffs' work, education,
experience and profile. In addition to this, respective company also provide different
benefits other than salary such as promotion, appraisal, certificate and many more.
 Equality at workplace – according to this strategies for motivation a company need
provide equal opportunities to all staffs because that motivate as well as encourage
employees to conduct work in effective manner (Jaillot and et. al., 2020). In respect of
British Telecom they are conducting their business at the international level as well as
they provide equal opportunities for conducting work and growth to all staffs. This
motivate as well as encourage employees to conduct work in effective manner for
attainment of desire goal (Kirker, 2020).
These are some of the main motivation strategies or types which are adopted by British
Telecom in order to motivate as well as encourage their employees in effective and appropriate
manner (Zavyalova and et. al., 2020). Moreover, there are several types of motivation theories
which can be adopted by BT in order to motivate their employees such as Maslow's need
hierarchy theory, Herzberg's motivation hygiene theory, McGregor's participation theory and
many more. By these theory respective company able to motivate their employees and encourage
them to conduct their work in effective manner (Lassandro, 2020).
Use proper corporate example and literature to justify your stand
In current time it is essential for every company to motivate their employees because that
will help in enhancing the performance of employees as well as it also increase the productivity
8

of staffs which is beneficial for firm (Ahmad, 2020). In addition to this it is also essential for
company management to develop as well as adopt different strategies, model and practices in
order to motivate as well as encourage their employees as that will help in conducting their work
effectively for attaining desire goal (Wannags and Gold, 2020). In addition to this, there are
several corporate examples which show that it is essential for companies to motivate their
employees as well as there are numbers of methods which can be adopt attain by companies
(Cope and Kalantzis, 2020). For example Unilever conduct performance appraisal activities in
order to motivate their employees so that they perform their work in effective as well as
appropriate manner (Arroteia and et. al., 2020). Along with this Marks and Spencer also organize
parties so that employees feel motivated as well as encouraged to conduct their work in effective
manner (Nguyen, 2020).
Based on discussion and debate provide suggestion for increasing company performance
It is essential for a company to adopt several strategies or plans in order to enhance the
company performance (Watson and Webster, 2020). From which some strategies are mentioned
below that are beneficial for the BT for increase their performance successfully:-
 Set proper goal – According to this it is essential for a company to set proper goal which
can be attain by its employees effectively. In respect of BT they are conducting their
operations in telecommunication industry so in respect of this strategies they must set
goal which can be attain by employees successfully (Montagna, 2020). Moreover it must
be ongoing planning for ensuring that firm is moving to enhance their performance in
potential marketplace.
 Use high impact marketing strategies – For a company it is easy to waste money on an
ineffective marketing activity but it is hard to identify the low budget market strategies
which provide high impact in potential market (Westermann and Forthmann, 2020). In
respect of this BT need to identify or test new marketing strategies and then adopt
accordingly. In respect of this respective company may adopt social media strategy as
that is low cost as well as provide high productivity result.
 Monitor trends – According to this it is essential for a company to monitor and determine
new trends as that will help them in developing effective strategies and plans for
increasing productivity of firm (Bonache and Festing, 2020). In respect of BT their
management must do monitoring of the market so that they can determine new and
9

innovative trend of telecommunication industry so that they develop strategies
accordingly for attaining desire goal (Mazire, 2020).
 Master business presentation – In respect of this strategies it is essential for a company
management to develop mater business presentation so that they can attract more and
more investors or shareholders. It is essential because that help in increasing goodwill at
market (Zollo and et. al., 2020). In respect of BT by adopting this strategy they able to
increase their market which motivate employees that enhance their performance as well
as business successfully (Mendes Barbosa and Walker, 2020).
These are some of the effective and essential strategies or plans which help British
Telecom in enhancing their performance through that they can increase their sales as well as
profitability ratio.
CONCLUSION
By conducting analysis of above mentioned topic it can be summarised that for every
company management it is essential to implement effective management style because through
that they able to conduct their business operations and functions in effective way. Moreover
implementation of effective management style help in ensuring that all the works are conducted
in smooth manner for achieving desire objective. There are several management style from
which a company may select according to their requirement such as authoritative, coaching,
democratic, directive, transformational and many more. In addition to this, company also need to
follow management principle as help in conducting work properly such as division of work,
discipline, Unity of command, authority and responsibility and so on. Moreover, when an
organization plan to change their organization structure management need to consider several
steps such as motivating employees, conduct planning, evaluating risk etc. Along with this, there
are several types of motivation which a company may adopt in order to motivate their employees
so that they conduct their work in effective manner. It also enhance their productivity which is
beneficial for company as they able to increase their profitability. There are several ways through
which an organization my enhance their performance such as provide training to staffs, adopt
advance technology and so on.
10

REFERENCES
Ahmad, J., 2020. Constructing the Islamic state: analysing the interplay between media and
policy frames in the aftermath of the November 13th 2015 Paris attacks. Critical studies
on terrorism. pp.1-23.
Almutairi, T .M., Sharoufi, H. A. and Dashti, A. A., 2020. The role of pragmatic cultural schema
in analysing public relations communication strategies. Public Relations Inquiry.9(3),
pp.277-294.
Arroteia, N. and et. al., 2020. Mind Your Language Entrepreneur! Analysing Crowdfunding
Success Through the Lens of Effectuation Theory. Analysing Crowdfunding Success
Through the Lens of Effectuation Theory (December 15, 2020). QMS Research
Paper.14.
Bonache, J. and Festing, M., 2020. Research paradigms in international human resource
management: An epistemological systematisation of the field.
Buhler, T. and Lethier, V., 2020. Analysing urban policy discourses using textometry: An
application to French urban transport plans (2000–2015). Urban Studies. 57(10).
pp.2181-2197.
By, R. T., 2005. Organisational change management: A critical review. Journal of change
management. 5(4).pp.369-380.
Chitando, E. and Mlambo, O.B., 2020. “Mdhara Vachauya”(The Old Man Is Coming) and
“Kutonga Kwaro”(His/Her Style of Governance): Analysing Jah Prayzah’s Music in
Zimbabwe’s Tumultuous Political Context. Muziki, pp.1-15.
Chiţu, E. and Russo, M., 2020. THE IMPACT OF EMPLOYER BRANDING IN RECRUITING
AND RETAINING HUMAN RESOURCES. International Journal of Communication
Research. 10(2).
Cocks, G., 2014. Optimising pathways for an organisational change management
programme. The TQM Journal.
Collins, C., 2020. Assessing the impact of chief development officers’ leadership style on gift
officers’ fundraising performance at US private higher education institutions. Journal of
Education Advancement & Marketing. 5(1). pp.73-91.
Cope, B. and Kalantzis, M., 2020. Making Sense: Reference, Agency, and Structure in a
Grammar of Multimodal Meaning. Cambridge University Press.
Culpeper, J. and Kan, Q., 2020. Communicative styles, rapport, and student engagement: An
online peer mentoring scheme. Applied Linguistics, 41(5), pp.756-786.
Culpeper, J. and Kan, Q., 2020. Communicative styles, rapport, and student engagement: An
online peer mentoring scheme. Applied Linguistics. 41(5), pp.756-786.
D’Agostin, A. and et. al., 2020, July. Analysing Plastic Cups Use: A Psychological Approach.
In International Joint conference on Industrial Engineering and Operations
Management (pp. 77-88). Springer, Cham.
Dale, A. and et. al., 2020. Governing community-based natural resource management in
Australia: International implications. Land, 9(7), p.234.
Dale, A. and et. al., 2020. Governing community-based natural resource management in
Australia: International implications. Land. 9(7).p.234.
de Araújo Lima, P.F., Crema, M. and Verbano, C., 2020. Risk management in SMEs: A
systematic literature review and future directions. European Management
Journal, 38(1), pp.78-94.
11

Diefenbach, T., 2007. The managerialistic ideology of organisational change
management. Journal of Organizational Change Management.
Du, X. and et. al., 2020. An agent-based simulation framework for analysing fall risk among
older adults in the evacuation procedures. Safety Science, 129.p.104790.
El-Haj, M. and et. al., 2020. Retrieving, classifying and analysing narrative commentary in
unstructured (glossy) annual reports published as PDF files. Accounting and Business
Research, 50(1), pp.6-34.
Elving, W. J., 2005. The role of communication in organisational change. Corporate
communications: an international journal.
Gibson, L. and Groom, R., 2020. Developing a professional leadership identity during
organisational change in professional youth football. Qualitative Research in Sport,
Exercise and Health. 12(5). pp.764-780.
Gieske, H., Duijn, M. and van Buuren, A., 2020. Ambidextrous practices in public service
organizations: innovation and optimization tensions in Dutch water authorities. Public
Management Review, 22(3), pp.341-363.
Gieske, H., Duijn, M. and van Buuren, A., 2020. Ambidextrous practices in public service
organizations: innovation and optimization tensions in Dutch water authorities. Public
Management Review.22(3), pp.341-363.
Han, Y., Caldwell, N.D. and Ghadge, A., 2020. Social network analysis in operations and supply
chain management: a review and revised research agenda. International Journal of
Operations & Production Management.
Han, Y., Caldwell, N.D. and Ghadge, A., 2020. Social network analysis in operations and supply
chain management: a review and revised research agenda. International Journal of
Operations & Production Management.
Heikkilä, H., 2020. Beyond moral coupling: Analysing politics of privacy in the era of
surveillance.
Jaillot, V. and et. al., 2020. Describing, comparing and analysing digital urban heritage tools: A
methodology designed with a multidisciplinary approach. Digital Applications in
Archaeology and Cultural Heritage, p.e00135.
Kirker, N., 2020. Women's identity in management: A qualitative study on non-academic women
in New Zealand universities (Doctoral dissertation, Auckland University of
Technology).
Koblet, O. and Purves, R.S., 2020. From online texts to Landscape Character Assessment:
Collecting and analysing first-person landscape perception computationally. Landscape
and Urban Planning.197. p.103757.
Lassandro, 2020. Analysing, modelling and promoting tangible and intangible values of building
heritage with historic flame lighting system. Journal of Cultural Heritage.
Lejano, R. P., 2020. Relationality: an alternative framework for analysing policy. Journal of
Public Policy. pp.1-24.
Mazire, T., 2020. Chinese investments in Africa: addressing and analysing labour, skills and
technology transfer challenges (Master's thesis, Faculty of Law).
Mendes Barbosa, L. and Walker, G., 2020. Epistemic injustice, risk mapping and climatic
events: analysing epistemic resistance in the context of favela removal in Rio de
Janeiro. Geographica Helvetica. 75(4). pp.381-391.
Montagna, 2020. Real-time tracking and documentation in trauma management. Health
informatics journal.26(1). pp.328-341.
12