Managing Diversity: Strategies for BT Mobile's Workforce in the UK

This report examines the strategies and initiatives employed by BT Mobile to cultivate a diverse and inclusive workforce. It begins with an introduction defining workforce diversity and its importance, followed by a project management plan outlining the project's scope, cost, and timeline. The report investigates the aims and objectives of the study, including the importance of managing a diversified workforce, strategies for development, and potential challenges. A literature review supports these points, emphasizing the benefits of diversity, such as increased creativity, productivity, and improved company reputation. The report details various strategies for BT Mobile, including long-term planning, investment in talent, and training programs. It also addresses challenges like acceptance, communication, and disabilities. The research includes primary data collection through questionnaires, data interpretation, and recommendations. The report concludes with reflections on the project's outcomes and the value of the project management process.

Managing a Successful
Business Project

Table of Contents
TOPIC:-............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
1.1 Developing Aims and objectives .........................................................................................1
1.2 Prepare project management plan ........................................................................................5
1.3 Work breakdown structure and Gantt chart..........................................................................7
1.4 Critical evaluation of project management process and appropriate research
methodologies used...................................................................................................................11
TASK 2 .........................................................................................................................................12
Carry out small scale a Primary and Secondary research.........................................................12
TASK 3..........................................................................................................................................13
3.1 analysis of data using appropriate tools and techniques and draw valid and meaningful
recommendations and conclusions............................................................................................13
Data interpretation ....................................................................................................................14
3.2 tools and techniques selected on the accuracy and authenticity to support and justify the
recommendations made.............................................................................................................24
3.3 A critical evaluation and reflection on the project outcomes, the decision making process
in effecting project changes and justification of recommendations. ........................................25
TASK 4..........................................................................................................................................25
Provide reflection for the report................................................................................................25
Examine value of project management process .......................................................................26
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................27
Appendix........................................................................................................................................29

TOPIC:-
“What types of strategies and initiatives do companies [or the sector] put in place to build
a diverse and inclusive workforce?”
INTRODUCTION
Diversity within an organisation is refers to as the similarity and differences that are
present among employees in term of cultural background, disability, religion, race, age and
educational background. The diversified workforce involves a group of people who contains
their experience or knowledge in different area which ensure enhancement for working practices
with the help of shared knowledge (Bertels, Koen and Elsum, 2015). The current report is based
on British Telecom mobile company which offer smartphone throughout several countries. But
as the competition is increasing it become crucial for BT mobiles to keep on updating its
operational practices so that it become able to deal with changing customer need and
expectations so that it become able to achieve competitive edge at marketplace by maintaining a
diversified workforce with several skills and . Current report consist of project management plan,
data interpretation which is performed with the help of primary investigation using
questionnaire, recommendation and findings of investigation.
ACTIVITY 1
1.1 Developing Aims and objectives
Diversified workforce brings up several benefits to an organisation by brining group of
people within workplace that are different in term of their expertise area and knowledge. The
main aim behind conducting an investigation over “What types of strategies and initiatives do
companies [or the sector] put in place to build a diverse and inclusive workforce?” is to
determine the importance of diversified workforce within an organisation (Boyle, 2017). It
support the researcher to develop an understanding regarding benefit of diversified workforce
and challenges that an organisation has to face while its implementation. In addition to this, it
also support other organisations in formulating effective strategies who go through this
information. The aims and objective of this investigation is mentioned below:
Aim:-
The main aim of this report is, “To study various strategies and initiatives an organisation
perform in order to manage diversity in workforce”
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Research objectives:-
 To analyse the importance of managing diversified work force in BT mobiles.
 To determine the strategies that help mangers of BT mobile in developing and managing
diversified workforce. To study the challenges that might arise in case of improper management of diversified
employees ?
Research questions:-
 What is the importance of managing diversified work force in BT mobiles?
 What are the various strategies that help mangers of BT mobile in developing and
managing diversified workforce?
 What are the several challenges that might arise in case of improper management of
diversified employees?
LITERATURE REVIEW
The importance of managing diversified work force in BT mobiles
According to the Rose Johnson, in the era of globalization, various organizations are
trying to achieve workforce diversity which encourage the company to employ workers and
employees from different backgrounds. There are various benefits of applying workforce
diversity within the company. For instance, employing the workers from different culture and
language can provide opportunities to enhance the reach of the business. Workforce diversity
have a huge impact upon the productivity of the employees working within the organization. In
context with BT mobile, importance of managing diversified workforce can be explained with
the below mentioned points:
Increase in creativity: Workforce diversity helps in bringing a variety of the employees
from different backgrounds that can suggest a wide range of solutions to solve the problems and
achieve common organizational goals. Diversity increases the creativity within the company and
chances to come up with more effective and improved procedures. In case of BT Mobiles diverse
workforce can help in adding new features that may be helpful for their community.
Increase in productivity: Diversity in the leadership styles allows the managers and
leaders to implement new skills and techniques to achieve the teamwork spirit and unity within
the firm that helps in motivating and inspiring the employees. With a boosted morale, employees
are able to work with more efficiency that increase their productivity and performance.
2

Improve the company reputation: workforce diversification also create an image of the
company into the market that organization do not practice any discrimination into the
employment process. It helps in attracting more valuable and talented job seekers. Employers are
not only able to drag new talent but also retain the existing employees with the help of this
diversification policy.
Build up community relations: When organizations plans to expand their business in
global market, they require employees or workforce from various cultures and communities so
that they can help in making effective communication and understand the work environment of
different countries. The presence of local employees within the organization helps in increasing
the sales in that particular community.
Strategies that help mangers of BT mobile in developing and managing diversified workforce
According to Kimberlee Leonard, workforce diversity consists individuals from various
backgrounds based on religious beliefs, economic history, racial identification, etc. Hence, it is
necessary to manage and control the diverse workforce so that conflicts may not arise within the
workplace. If diversity is implemented with an effective strategic plan, it can bring strength to
the company. Strategic plan that may help the managers of BT Mobiles in developing and
managing diverse workforce is suggested below:
Make plans: The management of the company needs to develop a long-term plan to
implement the diversity at the different levels of the organization for which, it is necessary to
make quantifiable strategies, execute them for a long-term and stick to the strategies confidently.
Investment in strategy: The things that may be covered within the diversity strategy, are
learning and talent development of employees, retention and performance management of
talents. These strategies require adequate investment of efforts, funds and time so that top
potential talent can be identified and promoted.
Train the team: It is necessary to understand the existing organizational culture and
analyse the acceptance level of potential training. A culture sensitivity skills training program is
crucial for both the employees and the employers so that mutual respect for cultural differences
can be produced, effective teams can be build up, relationships can be strengthen for boosting the
productivity.
Build an inclusion: A strategic on boarding process that is excellently and thoughtfully
constructed with the opportunity of development can create a strong culture hence it is crucial to
3

weave in the organizational values, mission, vision, public image and marketing plan. This will
help the management of BT Mobiles to develop better communication and commitment among
the diverse workforce.
Take responsibility: In order to implement and develop the diversity of workforce
within the company, it is crucial for everyone to understand their roles and take the responsibility
to play a part in creating a culture of belongings. A visible, transparent and active leadership can
play a major role in this part hence leaders of the selected organization should make an open
commitment to their goals and diversity strategies.
Several challenges that might arise in case of improper management of diversified employees
According to Angela Hoods, companies with diverse workforce always face diversity
issues in everyday operations. As the workplace is becoming more dynamic and diverse,
management need to be more aware about the various challenges that may take place within the
organization. In case of an improper management of diversified employees, conflicts may arise
and it may be difficult to perform regular functions of the company. The challenges or issues that
may arise in BT Mobiles due to ignorance of proper management are defined below:
Acceptance and respect: Lack of the acceptance for other cultures and values decrease
the respect among the workers for each other which cause the disagreements, conflicts and
animosity at the workplace which is not good for organizational growth.
Accommodation of beliefs: Diversity in political, cultural and spiritual beliefs is the
biggest challenge for the management of diverse workforce enterprises. Employees try to impose
their beliefs and values on the other employees and this creates disputes among them which
divert their focus from the work.
Ethnic and cultural differences: Workers in the diverse workforce are still hold
prejudice against others who belong to different culture, religion or ethnic backgrounds. This
discrimination and prejudice can affect the morale and productivity of the employees and
conflicts may arise at the workplace.
Physical and mental disabilities: Sometimes it becomes difficult for the physically or
mentally disabled employees to work in the organization due to the lack of the facilities for them.
Unsupportive or discriminatory behaviour of other employees may decrease their morale and
they may loose their productivity.
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Language and communication: This is the most common challenges that have to be
faced by the diverse workforce companies. Managers and employees feel difficulties in getting
the messages sometimes which can lead towards the miscommunication and productivity loss.
1.2 Prepare project management plan
The project management plan is refers to as the written documents which contains
information regarding several type of activities to be performed within a project. It act as a
blueprint to the project manager which depict the set of actions to be performed and in what
manner along with the time taken by them (Davies and Hughes, 2014). This project management
plan contains several type of strategies and plan that support in proper execution of project. It
consists of several elements such as size, scope, cost, resources, risk, communication, quality and
time. In context of present research, the investigator has developed a project management plan so
that operations can be performed in a systematic manner. The element that are present within this
plan are mentioned below:
 Cost:- It is defined as the fund which is required for the execution of particular project.
The financial resources are consider as one of the most essential factor which help
personnel to accomplish their aim or purpose in right manner. These factors are those
determinants which basically occurs while several tasks are being performed. In order to
perform operations in efficient manner as per changing customer demand BT mobiles is
required to formulate effective strategy which may increase the cost of operation cost,
R&D cost etc. On the other hand, researcher is also required some amount of finance in
order to execute its research by arranging resources and other things for performing the
activities involve in investigation appropriately. The cost required by investigator for
conducting this project is £500 for executing activities that support in accomplishment of
research objective.
 Scope:- This is an essential element which provides level of opportunities and chances
within the marketplace. The scope of this developing strategies for diversified workforce
which help BT in enhancing its customer base and achieving competitive advantage in
marketplace (Hillson, 2017). On the other side, this research also contains a wider scope
from the investigation as it help in identifying the effectiveness of diversity strategies for
a telecom company within UK market. In addition to this, by performing this
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investigation researcher would be able to grab several opportunities for providing more
reliable and relevant diversity strategy for a inclusive workforce.
 Time:- This is consider to be most essential element for a project as it help in
determining the specific time period to be required for performing a particular task within
a project which further support in providing an estimation of completion a particular
project. By determining appropriate time scale the British telecom can arrange required
resources for performing the activities. On the other hand, the researcher requires to
identify the duration for each activity and from this it has been determined that the
project will required around 2 months to complete. By estimating this, personnels of
research would be able to implement several tactics or tools and be able to arrange the
practices in a manner which leads to accomplishment of pre determined goals.
 Quality:- It emphasize over the integral part which support the project manager in
placing the project in better position in order to bring positive outcome. For this, the
project manager of BT must focuses toward hiring the people that are from technical
background so that high quality operations can be performed (Jeston, 2014). In context of
investigation, researcher make initiative to adopt useful and accurate information so that
work can benefit other researcher in term of performing their investigation. In addition to
this the sources selected for gathering information will be authenticated i.e. secondary
information is being collected from the published article and primary information will be
gathered from 10 managers who are experienced in managing diversified workforce.
 Communication:- This phase put emphasise over communicating the essential
information to the people involves within a project for proper execution of work. Hence,
by using the appropriate source the project manager of BT can make its team members
clear about the main plan and idea behind that particular project. On other side, in context
of investigation the researcher use accurate and reliable sources so that required matter
can be discussed among the team mates in effective manner. In addition to this researcher
would also be able to build up a better coordination among each group member which
support them in controlling the conflicts among personnels. This communication will be
performed by organising meetings, presentation etc.
 Risk:- It is a most common factor which every researcher or project manager have to
face while performing research activities. In context of present study, the investigator
6

may find several issues in term of its reliability of data or other which affect the final
outcome of research. On the other side, in context of BT the project manager may face
issue while executing the project which not only increase the cost of project but also
affect the image of company in marketplace.
 Resources:- This section present information regarding the material or resources that are
required for the accomplishment of project (Lientz and Rea, 2016). In order to work over
the development of diversified workforce BT requires resources like machinery, capital,
computer systems etc. for providing tehm better understanding of work and providing
training to them. On the other side, for performing the investigation, researcher require
resources like internet connection, manpower, computer systems etc.
1.3 Work breakdown structure and Gantt chart
In order to present the activities to be performed within an investigation in effective
manner, tools like Gantt chart and Work breakdown structure is being used so that individuals
within the project can be able to get a actual outlook of the activities to be performed and in what
manner. These are mentioned below:
Gantt chart:- It is defined as the graphical representation of activities or tasks which get
performed within a project along with the time taken by each activity. It is basically a process of
breaking down the set of activities that is to be performed within a project. In this chart, the tasks
are basically shown over the vertical axis and time taken by them are presented over the
horizontal axis (Lundin and et. al., 2015). In addition to this, it also represent the dependencies
among various activities within the project so that each task can be performed in systematic and
right manner. It also support in keeping the people updated regarding the projects which are
required resources for the tasks to be performed and when the project get accomplished.
7

8

9

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Work Breakdown structure:- It is refers to as a process of dividing larger project into
smaller activities or components so that work can be performed in effective manner. It help in
breaking down the work in more manageable manner and also support in improving the
productivity as well as cost effectiveness of project.
1.4 Critical evaluation of project management process and appropriate research methodologies
used
The project management process contains several elements that leads a researcher to
acquire resources and implement them within the set of activities in effective manner. In
addition to this by adopting the tools like Gantt chart and WBS it become easier for dividing and
arranging the tasks in systematic manner (Martinsuo, Korhonen, and Laine, 2014). This in turn
help the project manager to make team members clear about the responsibilities which they have
to perform. Moreover it support investigator to determine difficulties easily with the help of
effective research methods such as qualitative, primary and secondary. These methods are used
in more effective manner in order to bring out best possible solution with high degree of
satisfaction in order to present better quality of specified project.
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TASK 2
Carry out small scale a Primary and Secondary research
There is requirement of some tools and techniques with the help of which individuals are
able to understand that which technique is used and what for reason. There are two methods of
conducting investigation i.e. qualitative and quantitative. Qualitative methods is the process with
the help of which individuals are able to understand information presented because in this there
is requirement of complete and specific information through graphs and charts. When there is
process of human behaviour, then it is easy for them to related with diversified work force.
While quantitative method is used with technical aspects which is mathematical and scientific
approach (Nicholas and Steyn, 2017). For completing this study, there is use of qualitative
research method because this is the way through which information provided in research is clear
and specific.
For making study relevant, there is use of primary and secondary information to make
this study appropriate and significant. With the use of primary information, perception of
mangers can be knowledge because they have complete information about diversified
employees. Primary information is collected with the help of questionnaire in which 10 managers
are considered for asking the questions. While secondary information is collected through online
internet sources. There will knowledge about overview of topic through which it is easy to
understand and interpret informations.
There is requirement of some individuals with the help of which researcher can collect
primary information to interpret. This requires selection of individuals from targeted crowd
which is known as sampling (Oakes, 2016). There is use of simple random sampling which is
used for selecting candidates because there will less possibilities of biasness and appropriate
information can be used. 10 managers of BT mobiles are selected for this purpose.
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TASK 3
3.1 analysis of data using appropriate tools and techniques and draw valid and meaningful
recommendations and conclusions
Frequency table
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 8
b) No 2
Q2. As per your view point, does diversified workforce support an
organisation in improving its organisational efficiency?
Frequency
a) Yes 8
b) No 2
Q3 As per your view point, what importance does diversified
workforces have within an organisation ?
Frequency
a) Flow of new ideas 3
b) Shared knowledge 5
c) Better workplace environment 2
Q4 What are the basic strategies that BT mobiles can adopt in order to
develop a diversified workforce?
Frequency
a) Effective leadership 3
b) Increasing employees engagement 2
c) Training and development program 5
Q5 As per your perception, what kind of impact does diversity have
over the working culture of BT mobiles?
Frequency
a) Positive 3
b) Negative 2
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c) Neutral 5
Q6. According to you, does diversified workforce will help BT
mobiles in ensuring improvement of operational quality ?
Frequency
a) Yes 8
b) No 2
Q7 Among the following which is the major challenge that BT
mobiles may face due to improper management of diversified
employees?
Frequency
a) Inappropriate productivity 3
b) Conflicts among employees 3
c) Increase in turnover 4
Q8 As per your view point, what benefits does, BT mobile will get
after managing a diversified workforce?
Frequency
a) Increase in productivity 3
b) Improve company reputation 3
c) Improve working culture 4
Q9 As per your view, what are the major challenges that employees
may face with the development of diversified workforce?
Frequency
a) Anxiety at workplace 2
b) Dispute among employees 3
c) Demoralisation 5
Q10 According to you, does diversified and inclusive workforce will
support in BT mobiles in implementing new changes appropriately?
Frequency
a) Yes 8
b) No 2
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Data interpretation
Theme 1: The concept of diversity within an organisation
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 8
b) No 2
Interpretation:- There are many workers working in organisation, so it is important and
relevant to understand about their culture, values. With the help off which thee is proper
management in diversity. 8 managers have complete and specific information about diversity,
hence it is easy for them to deal with it. While remaining 2 candidates says that they do not have
knowledge about it. Therefore, it is analysed that it is easy for managers of BT mobiles to
manage diversity and get positive outcome with it.
15
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Theme 2: Diversified workforce support an organisation in improving its organisational
efficiency
Q2. As per your view point, does diversified workforce support an
organisation in improving its organisational efficiency?
Frequency
a) Yes 8
b) No 2
Interpretation:- With managing and maintaining proper balance between different
employees, then it is easy for them to perform operations in appropriate and effective manner.
According 8 managers, there will positive impact of proper management of diversified
workforce in improving organisational efficiency. But 2 managers says that there is no impact on
operational efficiency, then does not give positive impact on operations. Hence it is interpreted
that with diversified workforce in organisation, organisational efficiency can be improved
because there is proper understanding about external market and can work in innovative manner.
16
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Theme 3: Importance does diversified workforces have within an organisation
Q3 As per your view point what importance does diversified
workforces have within an organisation ?
Frequency
a) Flow of new ideas 3
b) Shared knowledge 5
c) Better workplace environment 2
Interpretation:- When there is diversified work force in BT mobile, then association can
get many better options through which they can ascertain changes and make policies with
understanding it. According to 3 candidates, there is new generation of ideas with the help of
which workforce can improve performance of overall association. 5 candidates says that there is
ease in shared knowledge among each other, they can share information with each other as well.
Remaining 2 individuals have view that better environment can be created. When there is respect
17
a) Flow of new ideas
b) Shared knowledge
c) Better workplace environment
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency

for every one, then employees are satisfied with work force. Hence it is concluded that benefit
with diversified workforce is sharing knowledge about it. When there is requirement of
understanding and making policies with it.
Theme 4: BT mobiles can adopt in order to develop a diversified workforce
Q4 What are the basic strategies that BT mobiles can adopt in order to
develop a diversified workforce?
Frequency
a) Effective leadership 3
b) Increasing employees engagement 2
c) Training and development program 5
Interpretation:- There is requirement of some strategies with the help of which managers
of BT mobile can creates diversified workforce and get benefits of it. As per view of 3 managers,
there is effective leadership with the help of which task will be completed within specified time.
2 individuals favours that there is increment in workforce engagement and remaining 5 people
18
a) Effective leadership
b) Increasing employees engagement
c) Training and development program
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
2
5
Frequency

are satisfied that training and development program can be performed in proper manner. Hence,
it is clear that there is positive impact on BT mobile and consumer satisfaction can be achieved.
Theme 5: Kind of impact does diversity have over the working culture of BT mobiles
Q5 As per your perception, what kind of impact does diversity have
over the working culture of BT mobiles?
Frequency
a) Positive 3
b) Negative 2
c) Neutral 5
Interpretation:- There are possibilities of negative impact as well as per view of 2
mangers because if difference in views, possibilities of personal conflict arises. 3 mangers of BT
says that positive impact can be achieved because employees are satisfied,, so their efficiency
19
a) Positive b) Negative c) Neutral
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
2
5
Frequency

can also be maintained. Remaining 5 managers are neutral over this point because they have
view that there are possibilities of positive or negative results because of understanding of
mangers of BT mobiles and their interferences while completing the tasks.
Theme 6: Diversified workforce will help BT mobiles in ensuring improvement of operational
quality
Q6. According to you, does diversified workforce will help BT
mobiles in ensuring improvement of operational quality ?
Frequency
a) Yes 8
b) No 2
Interpretation:- When there is diversified workers from different geographical region
then there will improvement in operations of BT mobile as per view of 8 mangers, because they
have new ideas with which individuals can work. While remaining 2 managers says that no there
will not positive impact because of analysing changes and make operations performed as per
20
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

their views which might dis-balance synchronisation of activities. Hence it is clear that there
will proper understanding among individuals, so it is easy for performing operations in positive
manner.
Theme 7: The major challenge that BT mobiles may face due to improper management of
diversified employees
Q7 Among the following which is the major challenge that BT
mobiles may face due to improper management of diversified
employees?
Frequency
a) Inappropriate productivity 3
b) Conflicts among employees 3
c) Increase in turnover 4
Interpretation:- As per the information presented above it has been found that there are
number of challenges that may arise in front of BT due to improper management of diversified
21
a) Inappropriate productivity
b) Conflicts among employees
c) Increase in turnover
0
0.5
1
1.5
2
2.5
3
3.5
4
3 3
4
Frequency

workforce. In which 3 out of 10 respondents said that it may leads to inappropriate productivity,
3 respondents said that it may leads to conflict among employees and 4 said increase in turnover.
From this it has been found that major issue arise in BT is increase in turnover as employees
when not get positive environment get dissatisfied and leave the job.
Theme 8: Benefits that BT mobile will get after managing a diversified workforce
Q8 As per your view point, what benefits does, BT mobile will get
after managing a diversified workforce?
Frequency
a) Increase in productivity 3
b) Improve company reputation 3
c) Improve working culture 4
Interpretation:- As per the above mentioned information it has been determine that
diversified workforce provide several benefits to BT mobile. Among which 3 out of 10 state that
it help in increasing productivity, while 3 said that it improve the company reputation and 4
22
a) Increase in productivity
b) Improve company reputation
c) Improve working culture
0
0.5
1
1.5
2
2.5
3
3.5
4
3 3
4
Frequency

respondents said that it help in improving working culture. From this it has been determined that
majority of respondents are in favour of working culture improvement as employees belong to
different culture support in sharing their knowledge and skills with their employees which results
into improvement of working culture in term of learning and coordination.
Theme 9: The major challenges that employees may face with the development of diversified
workforce
Q9 As per your view, what are the major challenges that employees
may face with the development of diversified workforce?
Frequency
a) Anxiety at workplace 2
b) Dispute among employees 3
c) Demoralisation 5
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a) Anxiety at workplace
b) Dispute among employees
c) Demoralisation
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2
3
5
Frequency

Interpretation:- From the above mentioned information it has been interpreted that there
are several challenges that employees mainly face within diversified workforce. Among them 2
out 10 respondents said that it creates anxiety among employees at workplace, 3 said that dispute
get created among employees but 5 said that they get demoralised. Hence majority of people are
in favour of demoralisation as employees from different background have to face criticism from
another employees which lead down their morale to work.
Theme 10 Diversified and inclusive workforce will support in BT mobiles in implementing
new changes appropriately
Q10 According to you, does diversified and inclusive workforce will
support in BT mobiles in implementing new changes appropriately?
Frequency
a) Yes 8
b) No 2
Interpretation:- From the above mentioned information it has been identified that the 8
out of 10 respondents said that the diversified and inclusive workforce support BT mobile in
24
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

implementing new changes effectively. But 2 respondents said no as they are not agree with the
statement. Hence the majority of people are in favour of diversified influence over the
implementation of changes as when the people belong to different culture work with BT then it
become easier for them to learn about the basic attributed of particular culture so that most
appropriate actions can be taken to implement these changes as employees are already aware
about it.
3.2 Tools and techniques selected on the accuracy and authenticity to support and justify the
recommendations made
For performing a particular investigation in effective manner, it is crucial for an
investigator to adopt methods that are reliable and provide accurate information that aid in
accomplishment of research objectives (Pearlson, Saunders and Galletta, 2016). For performing
this investigation researcher has used secondary sources to perform literature review where
information is gathered through published articles. Hence, these sources provide with accurate
and authenticate information. On other side, it also uses primary information which is gathered
from 10 managers using questionnaire as they have thorough understanding of diversified
workforce which help in getting most authenticate and accurate information.
Despite of this, while performing this investigation, number of issues that BT mobile face
has been identified which are required to be rectified in order to ensure effective management of
diversified workforce. In order to deal with challenges following recommendations can be
adopted by the BT mobile,
 BT mobile must focuses toward providing regular training session for its employees so
that the people belongs to different culture will be able to get adjusted within the
organisational environment.
 The managers of BT mobile must regularly interact with its employees so that issues can
be identified which they are facing and rectified quickly in order to keep them satisfied.
3.3 A critical evaluation and reflection on the project outcomes, the decision making process in
effecting project changes and justification of recommendations.
While performing this research, I become able to determine several issues that BT mobile
face in term of implementing the diversified workforce into operations and strategies that can be
adopted for its effective implementation. Hence the findings or outcome of this investigation
supported me in enhancing my knowledge in this regard which also support me in my future
25

career practices. In addition to this, the outcomes will also support several organisation in
formulating effective decision in term of brining chances for proper implementation of
diversified workforce at workplace.
TASK 4
4.1 Provide reflection for the report
I am glad I got this opportunity to perform investigation over this project i.e. “What types
of strategies and initiatives do companies [or the sector] put in place to build a diverse and
inclusive workforce?”. This support me in enhancing my knowledge in term of changes or
improvement that diversified workforce brings in term of productivity within an organization. It
helps in determining various strategies and initiatives that firms take to develop diverse and a
inclusive workforce. Despite of this it also support in developing an understanding regarding
several tools and techniques that are used to collect, evaluate and interpret the information for
concluding the finding of particular project. Additionally, I also go through some challenges that
respondents are not much interested in responding on timely manner and time provided for
project was limited. But I tried my best to perform research in effective manner that results into
accomplishment of research objective.
4.2 Examine value of project management process
Throughout this research, I become able to determine the importance of project
management process to get succeed in a project. Hence I firstly evaluate its elements such as
scope, cost, resources etc. so that I would be able to develop effective project management plan
which provide me with direction to perform particular action in effective manner. As after
determine the cost and time provided and resources available, I become able determine actions to
be taken and in what manner.
CONCLUSION
From the above discussion, it is clear that in order to manage and maintain proper
working style of organization, there is requirement of proper management of diversified
workforce. With understanding their requirement, policies have to be framed with the help of
which managers are able to analyses improvement in operational efficiency. There are problems
faced by managers in managing work force from diversified sector such as conflict among
employees, improper planning of commercial activities, etc. In order to make this study
26

authentic, there is use of primary and secondary sources. 10 managers are selected as
respondents for collecting primary data as they have thorough understanding of managing
diversified workforce. Additionally this report contains the use of project management plan
which support in guiding the researcher regarding the direction in which the operations must be
performed.
27

REFERENCES
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29

Appendix
Q1 Are you aware about the concept of diversity within an organisation?
a) Yes
b) No
Q2. As per your view point, does diversified workforce support an organisation in improving its
organisational efficiency?
a) Yes
b) No
Q3 As per your view point what importance does diversified workforces have within an
organisation ?
a) Flow of new ideas
b) Shared knowledge
c) Better workplace environment
Q4 What are the basic strategies that BT mobiles can adopt in order to develop a diversified
workforce?
a) Effective leadership
b) Increasing employees engagement
c) Training and development program
Q5 As per your perception, what kind of impact does diversity have over the working culture of
BT mobiles?
a) Positive
b) Negative
c) Neutral
Q6. According to you, does diversified workforce will help BT mobiles in ensuring
improvement of operational quality ?
a) Yes
b) No
Q7 Among the following which is the major challenge that BT mobiles may face due to
improper management of diversified employees?
a) Inappropriate productivityb) Conflicts among employeesc) Increase in turnover
30

Q8 As per your view point, what benefits does, BT mobile will get after managing a diversified
workforce?
a) Increase in productivity
b) Improve company reputation
c) Improve working culture
Q9 As per your view, what are the major challenges that employees may face with the
development of diversified workforce?
a) Anxiety at workplace
b) Dispute among employees
c) Demoralisation
Q10 According to you, does diversified and inclusive workforce will support in BT mobiles in
implementing new changes appropriately?
a) Yes
b) No
31