BTEC Business Communication Report: Asda's Corporate Strategies

This report provides a detailed analysis of business communication strategies employed by Asda, a major UK retailer. The introduction emphasizes the importance of effective communication within an organization and its impact on productivity, customer service, and profitability. The main body of the report examines Asda's corporate communication methods, including building brand reputation, supporting the communication department, and establishing a strong corporate identity through PR and advertising. It evaluates Asda's external corporate communication, focusing on advertising campaigns, product packaging, online communication, and print advertising. The report further assesses the effectiveness of business information and its communication, highlighting the use of letters, notices, and leaflets. The conclusion reiterates the necessity of a robust communication system for business success and competitiveness, summarizing the formal and informal communication methods employed by Asda and their benefits.

Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P3 Corporate Communication within Asda................................................................................1
P4 Evaluation of External corporate communication of an existing product of Asda................1
D2 Effectiveness of business information and its communication as key contributors to the....2
success of an organisation...........................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business communication is a very essential aspect of any business, No department can
work in a proper manner, if there will be a communication gap within all of them. There are
various benefits of Communications as well within an organisation, these are higher productivity,
better customer service, increased profitability etc. Asda is one of the biggest retailer in UK
having various super markets in the country (Golob, and et.al., 2013). It employs thousands of
people around Europe. The role of communication within the company is discussed in detail in
this report.
MAIN BODY
P3 Corporate Communication within Asda
Asda is a big company that deals within retail industry, It uses various methods for the
purpose of communicating with customers and potraying a positive image of company within
general public. It is operating in the sector from a long time and therefore is having the ability to
communicate with its customers in an effective as well as efficient way. Some of the measure
that are being taken by asda for effective corporate communication are as follows: Building a reputation: The company believes in building a reputation of its bran by
providing high quality services to its customers, which result in publicity through word of
mouth. Supporting Corporate Communication Department: The company is making sure that
the comunication department of the company is having right kind of managers as well as
subordinates who will be developing right kind of strategy for the company. It should
have proper senior executives within the organisation for effective management of
communication (Utz, Schultz and Glocka, 2013).
 Corporate Identity: Asds belives in making its own identity in the market for the purpose
of competing in market effectively. The company invest heavily in PR Campaigns and
advertising so that the company will be able to create a unique identity withi the mindset
of consumers.
P4 Evaluation of External corporate communication of an existing product of Asda
Outer business correspondence is the trading of data and messages between an
association and its outside clients outside its formal structure. The company uses various images
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in its advertisements and campaigns for the purpose of creating a impression in the mindsets of
customers (Christensen and Cornelissen, 2013). The company keeps products of various brands,
thus it can be said that asda is making sure that proper communication is being done through
external medium of its various products and services. Asda's most important and best selling
products are promoted through various advertisng campaigns, so that market reach can be
enhanced. It follows various methods for the purpose of communicating and marketing its
products, these are as under: Advertising Campaign: The company believes in spending heavily on advertisning and
marketing of its products and services, it enhances the image of company among
consumers (Cogo, 2012). High Quality packaging: The company asks from its suppliers to make sure that the
packagings of various products shall be very attractive and eye catching, in order to
increase the overall sales as well as profitability. Online Communication: This refers to communicating with customers and prospective
buyers through various online mediums, like mobile applications, websites etc. This has
turn out to be very profitable and convinient for company (Ferraro and Briody, 2013).
 Print Advertisng: The company belives in advertsing its various products through
Newspapers, this will enhance the reach of company in various regions where the reach
of online medium is not possible.
D2 Effectiveness of business information and its communication as key contributors to the
success of an organisation
REPORT
For the purpose of Growing and expanding, a business shall have a good comunication system
for the purpose of effectively manage business and reaching to goals and objectives of the
company.
Asda is a fairly big business which is having excellent comunication as well as information
management system within the organisation. It uses informatain and communication methods
for operating in this sector in an effective as well as efficient manner. There are various
methods of written communication which the company uses in its business. Some of these
methods are as follwss:
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Letter
Asda uses letters for communicating within various departments of the company, though there
are various online mediums which are availabe but a formal way of communication helps the
buisness to record the communication made, it helps in generation of records regarding the
sucject later on (Evans, 2012).
Notices
These are used by company to disseminate some important information to its employees and
people who are working within the company. A notice is a mandatory information for all, it is
issued by the management of the company for the purpose of giving some iimportant
information to its members.
Leaflets
It is yet another medium of communication which are being used by asda for the purpose of
communicating with its customers and informing them about any necessary changes that has
taken place within the company. They use leaflets to inform customers about various offers
deals etc that are prevailing within the company (Tourish, 2014).
All these methods plays a very crucial role in overall success as well as growth of
company. If these are being followed in an effective as well as efficient manner, the company
will be able to communicate well within its various stakeholdwers. Thus, Corporate
comunication be it informal or formal is essential for groth and success of the organisation.
CONCLUSION
From the above discussion, it is quite clear that a business should have a effective
communication system in place if it wants to do well in field of business and remain competitive
in the market for a longer period of time. There are various methods of communications, which
are being thoroughly followed by some of companies, These methods can be formal way of
communication like official letters, leaflets, notices etc. and some informal method as well like
marketing, advertising etc. This has boosted the overall growth and development of company
and has various advantages to the company like better working environment, increased level of
goodwill and enhanced brand image among customers and buyers. Such kind of communication
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also enhances the overall productivity of organisation, and enables it to perform well in the
market.
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