BTEC Business Communication: Tesco Advertising Poster Analysis

This report provides an analysis of Tesco's advertising poster from a business communication perspective. It highlights the importance of communication in business and examines how Tesco uses its advertising to convey its mission and values. The report focuses on the design elements of the poster, including the use of imagery, messaging, and brand placement, and assesses their effectiveness in capturing attention and communicating the product range. The analysis also considers the legal and ethical aspects of business communication, emphasizing the role of effective communication in contributing to the success of the company.

BUSINUSS COMMUNICATION
ABSTRACT
In business world, communication is very
necessary for conducting business in a
successful manner. Communication refers
to sharing or exchanging information with
each other.
BACKGROUND
The piece of corporate communication that
has produced is a poster advertising Tesco’s
everyday value range of goods and services.
The marketing department produced a
universal design code that Tesco uses. It
could be in the form of web based
advertisement or could be non-web based
and put on billboards. As it is a poster it
needs to be simple and eye-catching so it
used a big image. To make the poster
attractive, it is necessary to take some things
in mind.
METHODOLOGY
 In the centre to catch people’s eyes and show they
what the product range looks like, this is also the
reason firm used the pattern
 Product's name and business is at the top in big so
people know where they can get the product from
and what the product is called
 Tesco’s mission statement is “we make what
matters better, together” and the advert highlights is
trying to encourage and show people what Tesco
can offer to them.
CONCLUSION
It is concluded from the above report that communication
is very important to make the business successful. In this
present report studies about the legal and ethical
operational issues in context to use of business
information. There are some effectiveness of business
information and its communication as key contributors to
success of company.