Business Communication Report: Monsoon Ltd & Tesco PLC - BTEC Level 3

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Added on  2023/03/29

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This report provides an overview of business communication, focusing on Monsoon Ltd's mission, goals, and objectives, alongside an analysis of Tesco PLC as a valuable retail brand in the UK. It explores various communication tools, both electronic and traditional, and their application in business decision-making. The report highlights Tesco PLC's mission to be highly valued by customers, communities, colleagues, and shareholders, and outlines its goals, including growing its UK core, excelling internationally in stores and online, and maintaining strength across its product offerings. Furthermore, it touches upon Tesco's commitment to community responsibilities, brand creation, and team building to generate value, referencing academic sources to support its findings. The document is contributed by a student and available on Desklib.
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Business communication
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Introduction
Business communication defines most organizations,
resulting in effective marketing campaigns, productive
interpersonal relationships among co-workers and
successful customer service resolutions.
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P2 Mission, goals, objectives of Monsoon
Ltd.
The current report based on Tesco PLC which is one of the
most valuable retail brand in the United Kingdom. This
report will discuss about the various tools of
communication which can be electronic and traditional
and its use in the business decision making.
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Mission of Tesco PLC
To be the most highly valued business by: the
customers we serve, the communities in which
we operate, our loyal and committed colleagues
and of course, our shareholders.
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Goals and objectives:
To grow the UK core
To be an outstanding international retailer in stores and
online
To be as strong in everything we sell as we are in food
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Goals of Tesco PLC
To put our responsibilities to the communities, serve
at the heart of what we do
To be a creator of highly valued brands
To build our team so that we create more value
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References
Guffey, M.E and Loewy, D., 2012. Essentials of business
communication. Cengage Learning.
Grunig, J.E., 2013. Excellence in public relations and
communication management. Routledge.
Du, S., Bhattacharya, C.B and Sen, S., 2010. Maximizing
business returns to corporate social responsibility (CSR):
The role of CSR communication. International Journal of
Management Reviews.12(1). pp.8-19.
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THANK YOU
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