Business Communication Report: Corporate Communication at Tesco

This report analyzes the corporate communication strategies employed by Tesco, a major international retailer. It begins by defining corporate communication and its significance within an organization, highlighting its role in disseminating information and shaping the company's image. The report then delves into the specific functions of corporate communication at Tesco, including public relations, crisis communication, and media relations. It explains how Tesco manages its relationships with the public, handles crises that may affect its reputation, and interacts with the media. The report emphasizes the importance of these functions in maintaining a positive perception of the company among investors, employees, and the general public. The conclusion reiterates the vital role of corporate communications departments in advising senior leadership and managing a company's reputation effectively.

BUSINESS COMMUNICATION
Corporate communication for Tesco
Introduction Corporate Communication
Conclusion
Corporate communications departments play a key role in
how investors, employees and the general public perceive
a company. They often report directly to a company's
chief executive officer and serve as advisers in managing
a company's reputation.
‘Corporate Organisation’ means an organisation formed
by some people, having a separate entity and perpetual
succession. A company, statutory corporation, co-
operative ventures, etc. are considered to be corporate
organisations because these are registered and have
separate legal entity and perpetual existence.
Corporate communication is a management function or
department, like marketing, finance, or operations,
dedicated to the dissemination of information to key
constituencies, the execution of corporate strategy and the
development of messages for a variety of purposes for
inside and outside the organisation. A company, statutory
corporation, co-operative ventures, etc. are considered to
be corporate organisations because these are registered and
have separate legal entity and perpetual existence.
Generally, such organisations are not small they are
medium or large in size. Therefore, exchange of
information and news with a large number of people
within and outside the organisation is required to be made.
Therefore, it is responsibility of Tesco develop
communication strategy, media relations, crisis
communications, internal communications, reputation
management, corporate responsibility, investor relations,
government affairs and sometimes marketing
communication. This may be the function for which
corporate communication managers are best known. Media
relations work includes writing and distributing news
releases and responding to media inquiries. Corporate
communicators oversee all planning for news conferences,
including selecting the site for an event, arranging for
banners and other graphics to be displayed at the event,
preparing packets of information to distribute to the media
and preparing executives to speak at news conferences.
Public Relations: Building relationships with customers
and responding to inquiries from the public fall under
the public relations function of corporate
communications. Duties in this area include producing
newsletters, brochures and other printed materials
designed for the general public.
Crisis Communication: When an event occurs that
threatens public safety or a company’s reputation,
corporate communicators function as advisers to CEOs
and senior leaders in managing the crisis. Special
training in the issues unique to crisis communication
helps corporate communicators prepare for events such
as chemical spills, violence in the workplace, an
accidental death on the job, layoff announcements and
allegations of company wrongdoing.
Media Relations
This may be the function for which corporate
communication managers are best known. Media
relations work includes writing and distributing news
releases and responding to media inquiries. Corporate
communicators oversee all planning for news
conferences, including selecting the site for an event,
arranging for banners and other graphics to be displayed
at the event, preparing packets of information to
distribute to the media and preparing executives to
speak at news conferences.
Functions