E-commerce Website Review: Comparing Three E-commerce Platforms

This report analyzes three e-commerce websites: Marks & Spencer, Nike, and ASDA. The report examines their website designs, user interfaces, product display, and payment methods. Marks & Spencer is reviewed for its online presence through its own app and other e-commerce platforms, with a focus on its product categorization. Nike's website is evaluated for its product presentation, especially footwear, and its registration process. ASDA is reviewed for its user-friendly interface, and product details, and payment options (credit card and cash on delivery). The report aims to provide a comparative analysis of these e-commerce platforms, considering their strengths and weaknesses in terms of user experience and functionality. This report is a part of a BTEC assignment, focusing on e-commerce strategies and website design.

E-Commerce

Introduction
E-commerce is one of the best example of technology, that helps
companies to offer their products and services via online sources. This
presentation is going to review three e-commerce sites in terms of usage,
display of products, personal detail entry and payment method.
.

Marks and Spencer
This branded retailer is easy to find on search engine, where it offers online
products through own app and by other e-commerce companies also like
Amazon, Myntra and other. There is a filter option available on its website as
per Men, Women, Boys and Girls, including a range of categories of clothing
products with different price, size and colour option.

Nike
This footwear company offers its products via own website and through other e-
commerce companies also. It is also easy to search this company on online site,
where on first display, shoe products are categorised as Men, Women, Kids,
SNKRS Launch Calendar and Sale, where each category shows a number of sub-
categories. To sign up e-commerce site of Nike, customers have to put details
regarding with email address, date of birth and shopping preferences as men or
women.

ASDA Grocery
This food grocery firm has made its website in attractive way, where on its first
display, there is an option for grocery range, offers, Favourites & Lists,
Rollback and summer. For registration, customers have to enter their postcode
only. Entire details about richness and quality of each food product is perfectly
described on this website. For payment, only two options are provided – credit
card and cash on delivery.

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