This report provides a comprehensive analysis of IKEA's international marketing strategies. It begins with an introduction to international marketing concepts and scope, followed by an examination of IKEA's rationale for international market entry, including the processes involved. The report then delves into the selection criteria for choosing international markets, along with a discussion of various market entry strategies, their advantages, and disadvantages. While specific content for tasks 3 and 4 is noted as being covered in PPTs, the report covers key aspects such as the internationalization process, export strategies, foreign direct investment, joint ventures, and e-marketing. The conclusion summarizes the findings and emphasizes the importance of international market analysis for business success.
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