Pearson BTEC HND: Contemporary Issues in Travel & Tourism Analysis

This report provides an analysis of the impacts related to issues and trends driving changes in the travel and tourism sector, particularly within the United Kingdom. It identifies key factors such as technological advancements, increased environmental awareness, and heightened security measures as major influences. The report discusses the consequences of businesses failing to respond to these changes, including decreased profitability, reduced sustainability, and failure to develop a competitive advantage. It also examines the importance of implementing technologies, addressing security concerns, and developing niche markets, using the example of Dubai's tourism industry to illustrate the impact of these factors. The report concludes by emphasizing the need for organizations to adapt to these changes to maintain sustainable and profitable operations.

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TRAVEL AND TOURISM MANAGEMENT
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4.1 Analysis of impacts related to issues and trends that drive changes
The tourism sector of the United Kingdom is able to play a key role in increasing the
levels of growth in the economy. The business operations of the travel based organization has
been running the business operations with the help of the strong image of the brand, offers
related to promotions, best levels of holiday based packages and information centres that are
developed for the tourists (Bilgihan et al. 2016). The major factor that are able to drive the
changes in the tourism based sector include, strategic factors, economic factors,
infrastructural factors, organizational factors and the infrastructural factors as well. The
strategic and economic factors are considered to be the most important success based factors
of the UK based travel organizations. The Fulham Shore plc group and its operations are
affected by different factors that are related to changes which are implemented in the
restaurants (Boniface, Cooper and Cooper 2016).
The travel and tourism based sector is affected by three major issues that are affect the
operations of different organizations in the industry. The three major issues or trends that are
able to affect the travel and tourism based sector are as follows,
Technological advancement – This is considered to be a major issue or trend
that is able to affect the travel and the tourism based sector in a huge manner.
The implementation of technologies is important for the improvement of the
quality services that are provided to the customers. The service based quality
of the organization is affected by the technological factors (Brandon-Jones et
al. 2016). The advancements of technology have been quite huge in the last
few years. The search engines or online platforms are considered to be an
important part of effective operations of the organizations in the tourism based
sector. Technology is able to play a key role in offering the virtual tours to

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tourists. Virtual tours are able to affect the needs and demands of the
consumers (Brondoni 2016).
Increase in the environmental awareness – The increase that has been seen in
the awareness related to environmental issues is considered to be another
major factor which has a major impact on the operations of organizations in
the travel and tourism based industry. The increase pollution levels is a major
factor which is able to affect the levels of profitability of the organizations in
the tourism industry. The efforts that are made in the sector for the purpose of
saving the unique habitats are able to reduce the physical damage levels
(Eugenio-Martin and Inchausti-Sintes 2016).
Increased security – The levels of security based arrangements that have been
made by the organizations in the tourism sector are able to affect the
community or the society in a huge manner. The tourism based levels have
started increasing and the improvement of security measures is considered to
be a major challenge for the governments of different countries. The major
issues which have been faced by the organizations are based on terrorism and
social security has a major impact on the growth levels of the organization
(Koo et al. 2015). The incident related to 9/11 is considered to be a major
issue that has been able to affect the tourism based activities in the country.
The tourists who have planned to visit the country have been affected by the
implementation of security based measures that have been undertaken by the
tourism organizations. The security based layers need to be implemented by
the tourism based companies in the country. The implementation of security
measures by the tourism organizations is considered to be a major trend that is
able to affect the sector (Prebensen, Chen and Uysal 2018).

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4.2 Likely consequences of business failing to respond to the changes in the market
The issues and trends in the tourism based sector are able to affect the organizations
that operate in the industry. The organizations however need to deal with the issues in order
to operate in a profitable and sustainable manner. The sustainability based levels of the
organizations in the industry can be affected in a negative way if the organizations are not
able to deal with the issues. The organizations will also fail to develop competitive advantage
for its long term operations. The adverse consequences that can be faced by the organizations
are based on the profitability and sustainability levels (Wang, Xiang and Fesenmaier 2016).
The technological advancements need to be implemented by the organizations with
the aim of developing sustainable competitive advantage in the industry. The service based
quality of the tourism based organizations can be affected in an adverse manner due to the
lack of implementation of proper technologies in the industry. The sales based ration of the
organizations need to be analysed in a detailed manner by proper implementation of the
modern technologies. The impact of travel and tourism based organizations on the economy
of a country is reduced due to the lack of proper security based measures (Xiang, Magnini
and Fesenmaier 2015).
The elements based on security are considered to be crucial for the tourism
organization at the micro and the macro levels. The protection and safety related factors of
the organization are able to affect the domestic and the international tourists in a huge
manner. The tourism organizations need to be implement security based measures for the
large scale based operations in the industry. The GDP based rates of the countries are affected
in a positive manner by the organizations which operate in the tourism industry. The
employment levels of the country will be affected in a negative manner due to the lack of
proper technologies in the organization (Xiang, Magnini and Fesenmaier 2015).

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The failure of tourism and travel based sector to respond to the changes that have
taken place in the environment leads to lack of proper development of niche market. The
development of niche tourism is considered to be an important factor that can have a major
impact on the contribution that is provided by the tourism sector to the economy of a country.
The organizations in the sector need to develop concrete levels of strategies with the proper
collaboration with the local tourism based board and the government. The negative impacts
can thereby be faced by the sector on a macro and micro level as well (Prebensen, Chen and
Uysal 2018).
The example of the travel and tourism industry of Dubai can be analysed with respect
to the implementation of technologies in the organizations. The tourism industry of Dubai is
mainly famous for the tourist spots, services and countries and the hotels. The quality of
services that are offered to the tourists in Dubai is considered to be a major factor that is able
to impact the operations of the organizations and the attractiveness of the tourism spot. The
tourist based products that are offered by the organizations in Dubai are innovative in nature
and the levels of revenues can be enhanced in an effective manner (Yüksel 2017).
The holiday based packages that have been designed by the organizations are able to
attract the tourists. The lack of development of proper telecommunication based methods
have a negative impact on the operations of the tourism sector related organizations. The role
which is played by the government of Dubai is considered to be an important factor that
needs to be enhanced by the organizations which have their operations in the sector (Xiang,
Magnini and Fesenmaier 2015).

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References
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