BTEC L3 Business Communication: Walmart's Advertising Strategy

This report analyzes Walmart's business communication strategies, focusing on a poster advertisement for its Everyday Value range. It highlights the importance of corporate communication in creating a favorable view among stakeholders. The methodology discusses the use of universal design codes in advertising, emphasizing simplicity and eye-catching visuals to convey Walmart's mission. The report concludes that effective communication fosters healthy employment relationships and discusses various communication methods, including electronic and non-electronic techniques. Desklib provides students with access to this assignment solution and a wealth of other study resources, including past papers and AI-powered study tools, to support their academic endeavors.

BUSINUSS COMMUNICATION
ABSTRACT
In the modern scenario,
communication process plays an
important role because with the help
of this two or more persons can easily
interact with each other’s as well as
share any kind of information.
BACKGROUND
Corporate Communication is a set of
activities involved in managing and
orchestrating all internal and external
communications aimed at creating
favourable point of view among stakeholders
on which the company depends. It is the
messages issued by a corporate organization,
body, or institute to its audiences, such as
employees, media, channel partners and the
general public. Organizations aim to
communicate the same message to all its
stakeholders, to transmit coherence,
credibility and ethic Corporate
Communications help organizations explain
their mission, combine its many visions and
values into a cohesive message to
stakeholders. The concept of corporate
communication could be seen as an
integrative communication structure linking
stakeholders to the organisation.
METHODOLOGY
The piece of corporate communication that has produced is
a poster advertising Walmart Everyday Value range of
products. It using the universal design code that cite
company uses. It could be a web based advertisement or it
could be non-web based and put on billboards. As it is a
poster it needs to be simple and eye-catching so it can have
used a big image in the centre to catch people’s eyes and
show they what the product range looks like, this is also
the reason used the pattern. The name of the product and
business is at the top in big so people know where they can
get the product from and what the product is called.
Walmart mission statement is “we make what matters
better, together” and the advert highlights is trying to
encourage and show people what organisation can offer to
them.
CONCLUSION
From the above mentioned this research project it has been
concluded that, communication is an effective process
which helped to develop healthy employment relationship
in an organisation. This research project has been
discussed about different types of communication
methods, with the help of them easy to interact with others.
In the addition of this, electronic and non-electronic
communication techniques have been discussed.