BTEC Level 3 Diploma in Business: International Business Project

This project, designed for a BTEC Level 3 Diploma in Business, focuses on international business operations. It requires students to analyze a UK organization operating internationally, examining the importance of international business, imports and exports, and factors influencing international trade. The project involves PESTLE analyses of potential new markets, assessing methods to promote or restrict trade, and evaluating the impact of cultural differences on multinational corporations. Furthermore, the assignment delves into the monetary environment's effect on international business, including currency fluctuations and legal jurisdictions. Finally, the project tasks students with conducting a workshop for small and medium businesses, explaining the reasons for international expansion and outlining various business strategies for entering foreign markets. The project covers various aspects of international business, including market analysis, strategic planning, and the challenges of operating in different cultural and monetary environments.

BTEC Level 3 Diploma in Business (QCF). 2016-17
Qualification Unit number, title and credit value
Unit 39 – International Business
Learner name Assessor name
Date unit issued Unit Deadline Date unit submitted by
student
Criteria
reference
To achieve the criteria the evidence must show that
the learner is able to:
Asst &
Task
no.
PASS CRITERIA
P1 Explain the international business environment in which a
selected organisation operates. 1
P2 Describe the mechanisms that regulate international
trade. 2
P3 Describe how the environment and culture of another
country affects a business operating internationally.
3
P4 Describe how the monetary environment affects
businesses that operate internationally.
4
P5 Identify why businesses operate internationally. 5
P6
Explain the business strategies used by a business
operating internationally. 5
MERIT CRITERIA
M1 Assess the methods to increase trade between countries
and the methods to restrict trade between countries. 2
M2 Compare how cultural differences and foreign business
environments affect multi-national corporations. 2
DISTINCTION CRITERIA
D1 Evaluate the potential problems faced by businesses that
trade internationally when entering new markets. 3
D2
Evaluate the impact of cultural differences on
international business performance in the international
market.
3
Note: If the assignment brief has mentioned a specific organisation the
learner may still choose any other organisation of his/her choice to
answer the tasks.
LEARNING OUTCOMES: On completion of this unit you should:
 Understand the international business environment
 Know how cultural differences affect international business

BTEC Level 3 Diploma in Business (QCF). 2016-17
 Know how international business is financially supported
 Understand the strategies used by international businesses
Project
Scenario
You have been appointed as team leader of a group of international business
consultants. In your role as the leader you will need to understand the impact of
globalisation, international economy and culture on business organisations in general.
Task 1
Your task is to choose a UK organisation that operates
internationally and prepare a report to an international trade
expert within the UK Government. Your report should include the
following:
 Explain the importance of international business to the selected organisation
and to the UK economy.
 Explain the significance of imports and exports to the UK economy. You need
to look at the data on the value and volume of activity together with recent
trends imports and exports.
 Explain the factors that encourage and/or restrict international trade.
Membership in the EU and non-membership of European Monetary Union
should be considered as part of the explanation.
 Undertake PESTLE analyses of one of the new countries in which your
selected organisation might choose to operate in:
 For each heading, choose and evaluate two factors/issues/problems –
for example, interest rates and inflation as part of the evaluation of
economic forces.
 Analyse the cultural factors in different countries that might affect businesses
choosing to operate in those countries.

BTEC Level 3 Diploma in Business (QCF). 2016-17
This provides evidence for: P1, P2, P3
Task 2
 Assess the methods how the International trade between countries can be
promoted and restricted as well as the purpose of those methods and why they
might be used.
 Based on the PESTLE analysis in question 1.4, evaluate how different
international business and cultural environments may affect the selected
organisation:
 Link each factor/issue/problem from question 1.4 to the organisation, saying
how it is specifically relevant to that particular business/industry.
This provide evidence for: M1, M2
Task 3
 Evaluate the potential problems that your selected organisation may face by
operating in the International markets (based on PESTLE analysis in question
1.4) where it chooses to operate in.
 Explain and Evaluate how the business might respond to the particular issue
based on your chosen case study.
 Based on the country chosen in question 1.4, evaluate the impact of cultural
differences and issues that might affect your selected organisation if it chooses
to operate in this country.
This provides evidence for: D1, D2
Task 4
Scenario
A new team member has joined the firm. As per of the induction, you have been
asked to brief him on the effect of monetary environment on the operations of
multinational businesses. For this task you need to consider both domestic
businesses importing goods and services as well as establishing export presences.

BTEC Level 3 Diploma in Business (QCF). 2016-17
 Identify the characteristics of the monetary environment and International
trade, risks, such as fluctuating currencies and operating in different legal
jurisdictions.
 Describe some of the mechanics of international business such as how
business is established, promoted, financed and payments are made.
 Describe the services offered by banks in support of international business.
 Describe the services offered by government agencies in support of
international business. Consider domestic businesses both importing and
exporting goods and services.
This provide evidence for: P4
Task 5
Scenario
You have been asked to conduct the workshop for owners of small and medium
businesses who consider expanding their businesses internationally. The aim of the
workshop is to help them understand the opportunities and challenges of operating
internationally as well as fundamentals of international strategic planning. The
workshop should cover the following:
 Explain the reasons why a business might want to operate internationally.
Support your explanation with real-life examples.
 Identify and briefly explain the factors that a business need to consider when
operating internationally. Support your explanation with real-life examples.
 Explain a range of business strategies that businesses may choose to pursue
when deciding to enter a foreign market. Support your explanation with real-
life examples.
This provide evidence for: P5, P6
Sources of Information
Textbooks
The books are aimed at undergraduates and are expensive. They are best for
dipping in to.
Czinkota M R, Ronkainen I A and Moffett M H – International Business (Thompson
Learning, 1998) ISBN 0030223784
Czinkota M R – Fundamentals of International Business (Cram101 Textbook

BTEC Level 3 Diploma in Business (QCF). 2016-17
Outlines, 2003) ISBN-10 1428805521
Monir Tayeb – International Business: Theories, Policies and Practices, (Financial
Times/Prentice Hall, 2000) ISBN-10 0273637126
Morrison J – International Business Environment: Global and Local Marketplaces in
a Changing World (Palgrave Macmillan, 2006) ISBN 1403936919
Wild J and Kenneth Wild – International Business, The Challenges of Globalization
(Prentice Hall, 2007) ISBN10: 0135032814
Journal
Journal of International Business Studies (Palgrave Macmillan)
Newspapers
The Economist
The Financial Times
Websites
http://europa.eu Website of the European Union
http://news.bbc.co.uk Provides up-to-date country profiles
www.bbc.co.uk/learning/subjects/business_studies.shtml A changing bank of
learning resources and up to date case studies. This site also has links to other
useful sites www.bized.co.uk Business studies resources for teachers and
students
www.britishchambers.org.uk British Chambers of Commerce site for exporting
www.businesslink.gov.uk Business Link site for importing and exporting
www.cadbury.co.uk Cadbury plc, particularly the Corporate part of the site
www.direct.gov.uk Follow the links to information for businesses which then has
links to specific information at the Department for Business and Regulatory
reform (BERR)
www.wto.org The World Trade organisation