BTEC Business Communication: Information, Ethics, Methods & Evaluation

This report provides a comprehensive overview of business communication, focusing on various types of business information, their sources, and purposes, with specific examples from Cadbury. It delves into corporate communication strategies, evaluating external communications of existing products. The report also examines the legal and ethical considerations surrounding the use of business information, including data protection and freedom of information acts, alongside operational issues such as data backups and health and safety. Furthermore, it outlines both electronic and non-electronic methods for communicating business information, catering to diverse audiences and ensuring effective information dissemination within and outside the organization. This document is available on Desklib, a platform offering a range of study tools for students.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1Explain different types of business information, their sources and purposes....................1
P2 Covered in PPT & Leaflet.................................................................................................2
TASK 2...........................................................................................................................................2
P3 Produce corporate communications. ................................................................................2
P4 Evaluate the external corporate communications of an existing product or service........2
TASK 3............................................................................................................................................3
P5 Explain the legal and ethical issues in relation to the use of business information..........3
P6 Explain the operational issues in relation to the use of business information...................4
P7 Outline electronic and non-electronic methods for communicating business information4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In this present day and age, business relationship expect imperative part in every
relationship in light of the fact that as indicated by the work environment and specialist
relationship they will play out their picked errand. Communication is an effectual method which
help make solidarity among every single completed pro and furthermore better understanding.
Additionally, this examination wander will be discussing different sort of information strategies
and their inspirations for finishing them who are running in the engaged business focus (Alshare,
Lane and Miller, 2011). In the development of this, corporate communication will be conveyed
in proper way. Communication strategy affected by a couple of issues, for instance, honest to
goodness and legal aspect which will be describing in intense and beneficial way. In this
investigation Cadbury affiliation has been picked, this is world's second largest brand dealing in
the chocolates and related products.
TASK 1
P1Explain different types of business information, their sources and purposes.
 Verbal information: A verbal source of information is important for customers as
sometimes they may not find the information they need on the company’s website or on
the internet and the easiest way to solve their issue or be informed is to visit the nearest
store or contact the business by a phone call. A issue about one of Cadbury products and
as there is a very small number of official Cadbury stores (Fall and et.al., 2013). The
phone number can be easily found on the company website together with all the other
necessary contact info, the purpose of which is providing the customers with easy options
of getting in touch when in need of help or advice. If the help is given in a satisfactory
manner leaving the consumer happy and make them come back to the business
encouraging repeat purchases and at the same time giving the brand a good image.
 Written Information: Written communication is most commonly used in a formal way,
for example dealing with customer complaints or serious issues they may be having, apart
from complaints written communication may also be used as a way of advertising
through newsletters etc. There are various types of written communication such as letters,
emails, text messages and even monthly newsletters (Hynes, 2012). Emails or letters
could be used when asking company for annual and financial reports which can then be
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sent to the public, as they are a plc Cadbury should provide their stakeholders with all the
information they may need and is possible to acquire. The written communication
advertising is effected by the target audience just like most of the advertising, the
newsletters would be amended in order to appeal to the customers but at the same time
advertise their products which need to be sold
P2 Covered in PPT & Leaflet
TASK 2
P3 Produce corporate communications.
Corporate correspondence is an organization limit or office, for example, advancing,
back, or operations, gave to the disseminating of information to key voting open, the execution
of corporate approach and the headway of messages for an arrangement of purposes for inside
and outside the affiliation. In the present overall organization, this limit fills in as the spirit of the
endeavour and is accountable for the affiliation's reputation. In advance called "promoting" or
"open issues," corporate correspondence has gone up against new importance in the present tim
as a result of corporate shock or crises at associations (Kankaanranta and Lu, 2013).
The division when in doubt directs correspondence approach, media relations, crisis
trades, inside exchanges, reputation organization, corporate obligation, money related expert
relations, government endeavours and sometimes publicizing correspondence. Corporate
Communication is a course of action of activities connected with supervising and planning all
inside and outside trades went for making perfect point of view among accomplices on which the
association depends. It is the messages issued by a corporate affiliation, body, or establishment
to its gatherings of spectators, for instance, agents, media, channel associates and the general
populace.
P4 Evaluate the external corporate communications of an existing product or service.
Adverts are the best source a company has to appeals to its target market. The aesthetic
and wording of these specific adverts are what will attract a person into reading and observing
these adverts increasing the likelihood of them then to invest in that precise product. Colours and
location of these adverts are also very important for a similar reason (Laster and Russ, 2010).
These particular corporate communications from Cadbury are very simple, the simplicity comes
in the fact that they only include the logo, strap line and some images. The simplicity could
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perhaps be the most successful part about it because it gets straight to the point and people won’t
come away from seeing them and be confused about what the advert was actually advertising.
They are eye-catching without being confusing due to the use of colour and simple images to
complement the text (Robles, 2012). The purpose of these corporate communications are to keep
Cadbury in people’s minds. Brand recognition is imperative for a business’s success, and
Cadbury has to continually ensure that they do not get forgotten about.
TASK 3
P5 Explain the legal and ethical issues in relation to the use of business information.
Legal Issues
 Data protection act 1998: It was developed to give protection and lay down rules about
how data about people can be used. The 1998 Act covers information or data stored on a
computer or an organised paper filing system about living people, it is to maintain
privacy and integrity of people giving the data. It’s main functions are; - Allows
incognito for stakeholders - Doesn’t allow companies to mis-use information given to
them - Doesn’t allow companies to distribute information externally without proper
permission or good reason to do so - Generally to protect privacy and integrity of people
Parliament/government simply implements rules and having commissioners to enforce
the rules though it doesn’t stop businesses from storing information about the public, they
must abide be the rules of data protection otherwise they will be forced to face
consequences (Toth, 2013).
 Freedom of information Act 2000: This allows the public to access information help by
public authorities. Public authorities are obliged to allow the public to view certain
information about their status/activities. The public are entitled to request such
information. The Act covers any recorded information that is held by a public authority in
England, Wales and Northern Ireland, and by UK-wide public authorities based in
Scotland. Information held by Scottish public authorities is covered by Scotland’s own
Freedom of Information (Scotland) Act 2002.
Ethical Issues
 Usage of email: Harassing messages are by and large disallowed, including spamming or
sending broad measure of messages are limited from an affiliation, however obliged use
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of email for private purpose behind existing are as a less than dependable rule allowed
(Yu, 2010).
 Blowing the whistle: Protect their customers who grab their organization's thought with
respect to various customers mishandling their structure. The IT administrators that run
the servers will be the first to perceive mishandle on their system.
P6 Explain the operational issues in relation to the use of business information.
Operational Issues Backups
The service provider of Cadbury ensures that the core IT services are backed up to ensure
recovery of the core data stores from loss or corruption to any point in time. The service provider
also ensure that an of premise copy (Archive) of the data is kept up to date on a daily basis. The
backup system should perform a full restoration of operational core IT services and core data
stores to the point of failure within 24 hours (Alshare, Lane and Miller, 2011). The Service
Provider shall provide processes, procedures and schedules of backups, including media rotation,
maintenance of back up Core IT Systems and regular recovery exercises to be agreed with
company. If backups were to be missing or corrupt the contract of the service provider of
Cadbury would have not been followed therefore Cadbury has the right to break the contract and
issue legal action against the IT service provider who is in charge of backing up data. Health and Safety
Cadbury complies with health and safety by carrying out risk assessments in place for
staff, customers and assets and the results of assessments are monitored and reviewed where
risks are judged not to be low as reasonably practicable, action is taken to reduce the risk.
Audits for both Cadbury and principal contractor activities are carried out to agreed plans, with
performance against plan, and close out of significant recommendations monitored and reported
on. Safety is key at a workplace because if an employee is injured then the employee has the
right to sue the company.
P7 Outline electronic and non-electronic methods for communicating business information
The capability and uses of social networking media continue to evolve. Some maintain
social networking represents a new frontier in marketing and business networking. Companies
promote events, communicate with customers, offer discounts and draw attention to sales using
social networking media (Fall and et.al., 2013). A letter is a formal piece of documentation
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which can be used when Cadbury is informing or responding to someone outside the
organisation. The letter has to be clear and concise because people outside the organisation are
reading it and will judge the organisation depending on how well the letter presents itself.
Memorandum is more informal than a letter is, they are often referred to as memos. They
can be used by Cadbury to write down information within departments if the person it is being
written to will not be seen face-to-face or sent to different departments which is easier than going
over to the different departments and finding the right person to tell the information. It is easier
to send a memo to a department than to go find the person because they may not know who the
specific person they need to tell the information to (Hynes, 2012). Fax is used by Cadbury for
other things and is more widely available than the internet is, so if an employee is sent to a
country to organise a trade deal then the contracts can be faxed over if no internet
CONCLUSION
From the study carried out it can be concluded that diverse sort of specialized strategies
which help to created understanding and in addition business relationship. This examination
venture has been characterized a few elements which specifically affected upon business firm.
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REFERENCES
Books and Journals
Alshare, K. A., Lane, P. L. and Miller, D., 2011. Business communication skills in Information
Systems (IS) curricula: Perspectives of IS educators and students. Journal of Education
for Business. 86(3). pp.186-194.
Fall, L. T., and et.al., 2013. Intercultural communication apprehension and emotional intelligence
in higher education: Preparing business students for career success. Business
Communication Quarterly. 76(4). pp.412-426.
Hynes, G.E., 2012. Improving employees’ interpersonal communication competencies: A
qualitative study. Business communication quarterly. 75(4). pp.466-475.
Kankaanranta, A. and Lu, W., 2013. The evolution of English as the business lingua franca:
Signs of convergence in Chinese and Finnish professional communication. Journal of
Business and Technical Communication. 27(3). pp.288-307.
Laster, N. M. and Russ, T. L., 2010. Looking across the divide: Analyzing cross-disciplinary
approaches for teaching business communication. Business Communication Quarterly.
73(3). pp.248-264.
Robles, M. M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
Toth, C., 2013. Revisiting a genre: Teaching infographics in business and professional
communication courses. Business Communication Quarterly. 76(4). pp.446-457.
Yu, H., 2010. Bring workplace assessment into business communication classrooms: A proposal
to better prepare students for professional workplaces. Business Communication
Quarterly. 73(1). pp.21-39.
Online
Business Communication & Information Systems, 2017.[Online]. Available through:
<http://www.aqa.org.uk/subjects/business-subjects/as-and-a-level/applied-business-
8610/subject-content/unit-5>. [Accessed on 24th August 2017].
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