Unit 2: Marketing Essentials - Marketing Concepts and Application

This report, prepared for a BTEC Level 5 HND in Business, Unit 2: Marketing Essentials, analyzes the key roles and responsibilities of the marketing function within an organization, and its interrelationships with other departments. It explores various marketing concepts and current trends, including personalized services and products. The report compares the marketing strategies of Vitasoy and O'Bean, focusing on the 7Ps marketing mix. It evaluates their product, price, place, and promotion strategies. The report then develops a new marketing plan for O'Bean, including situation analysis (SWOT/PESTLE), marketing goals and objectives, segmentation, targeting, positioning, and a new marketing mix, as well as measures for monitoring and evaluating progress.