BTEC Level 4 Marketing Essentials Report: Coca-Cola Analysis

This report provides a comprehensive analysis of the marketing essentials, using Coca-Cola as a case study. It begins with an introduction to marketing and its significance, followed by an examination of the key roles and responsibilities of the marketing function, including promoting brand image, product design and development, and packaging and labeling. The report delves into the roles and responsibilities of marketing within the marketing environment, discussing market strategies and marketing information systems. Furthermore, it explores the interrelationship between the marketing department and other functional units, such as human resources and finance, within the Coca-Cola company. A critical analysis of key marketing elements, particularly product design, and its connection with other functional units, such as finance, is also presented. The report concludes by summarizing the key findings and emphasizing the importance of marketing in the company's success, referencing relevant academic sources throughout.

Marketing essentials

 Introduction
 Key roles and responsibilities of marketing function
 Key roles and responsibilities of marketing
 Roles and responsibilities of marketing in marketing environment
 Interrelationship between marketing and other functional units
 Critical analysis of key elements of marketing and interrelated with other
functional units.
 Conclusion
 References
Table of content

 Marketing is an effective activity which is undertaken by the company to
promote the buying and selling the goods and services.
 Marketing is includes various advertising, selling and delivering goods and
services.
 The present presentation is based on “Coca-cola” which is soft drink
manufacturing company.
Introduction

 Promoting brand image:
 Product design and development
 Packaging and labelling:
Key roles and
responsibilities of marketing
function

 There are different roles and
responsibilities of marketing which
are highly helps to promote product
successfully at marketplace.
Marketing and its roles and
responsibilities are as follows:
 Monitoring and managing social
media:
 Overseeing outside vendors and
agencies:
Key roles and responsibilities of marketing

 The marketing have a great roles and
responsibilities in the marketing
environment which can be explained
below:
 Market strategies:
 Marketing information system:
Roles and responsibilities of
marketing in marketing environment

 The marketing department and other function
are interrelates with other functional
department of Coca-cola company. Those are
as follows:
 Marketing with Human resource:
 Marketing with finance department:
Interrelationship between marketing
and other functional units

 Product design is the best element of
marketing function which is creates proper
and effective brand image at market place.
 This key element is related with the finance
department of the company because in this
company management requires more money
and funds to produce and for its production
process.
Critical analysis of key
elements of marketing and
interrelated with other
functional units.

 From the above study it had been concluded that the marketing of company has
played an important and effective role in the company.
 The presentation ahs covered the various marketing function and their roles and
responsibilities in company.
CONCLUSION

 Baker, M. J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
 Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
 Folinas, D. and Fotiadis, T., 2017. Marketing and Supply Chain Management: A
Systemic Approach. Routledge.
References