Unit 39: Sales Management Report for Argos - BTEC HND

This report delves into the core concepts of sales management, focusing on the application of these principles within the context of Argos, a retail company. The report begins with an introduction to sales management, emphasizing its role in maximizing sales and revenue. It then explores the significance of effective sales pitches and the importance of product quality in attracting customers. Key principles of successful selling are outlined, underscoring the need for strong customer relationships. The report also classifies customer leads into cold and warm categories, differentiating between approaches for each. Furthermore, it examines the critical role of customer relationships in achieving organizational goals, including increased sales and customer loyalty. The report concludes with suggestions for the Argos CEO, emphasizing the importance of prioritizing customer needs and adapting to the competitive market. The report provides an overview of the references used.