Strategic Information Systems Evaluation for Coca-Cola (Unit 7)

This report provides a comprehensive analysis of Coca-Cola's strategic information systems (SIS). It begins with an overview of the company, including its vision, mission, objectives, and main functional departments such as Human Resources, Production, Administration, Marketing, and Finance. The report then evaluates the inputs, outputs, and processing activities within each department. It explores different types of information systems, including Transaction Processing Systems (TPS), Office Automation Systems (OAS), Management Information Systems (MIS), Executive Support Systems (ESS), and Decision Support Systems (DSS). The report examines the information needs at different management levels and differentiates between the functions of information systems at the strategic, tactical, and operational levels. It further discusses management reporting, including various report types and how to display outcomes. The importance of data accuracy, validity, and currency is highlighted, along with data collection challenges. The report also covers different models applicable to strategic information systems, such as Porter's Generic Strategies, Porter’s Value Chain Model, and Porter’s Five Forces Model, and how Coca-Cola can gain a competitive advantage. Finally, it explores how strategic information systems contribute to the competitiveness of organizations within a global market, including analysis of the company's main rivals and the potential for new entrants to the industry.