Marketing Mix of Adidas: A BTEC Business Unit 3 Analysis

This report analyzes the marketing mix of Adidas, a global sportswear company, within the framework of BTEC Business Unit 3. The report examines the four Ps of the marketing mix – product, price, place, and promotion – and how Adidas applies these elements to its business strategy. It explores Adidas's product range, pricing strategies, distribution channels, and promotional activities. The report also discusses the limitations of primary and secondary research, providing insights into the challenges faced in collecting and interpreting marketing data. Furthermore, it examines the target audience for Adidas's products, focusing on youth and adults, and how the company uses advertising and brand building to maintain its market position. The report concludes with a discussion of the techniques Adidas uses to market its products, including advertising and targeting specific consumer segments. The document also includes a list of references used to support the analysis.

BTEC BUSINESS UNIT 3

Contents
P 6 MARKETING MIX OF THE ADIDAS..........................................................................................3
M 2....................................................................................................................................................3
M3.....................................................................................................................................................3
D1......................................................................................................................................................3
REFERENCES......................................................................................................................................5

P 6 MARKETING MIX OF THE ADIDAS
In respect of entering into new market, marketing mix helps in identifying the strength
and weakness of the business through identifying the competencies of market where they are
promoting their products (Marketing mix of Adidas, 2019). It carries four P’s such as:
Product: Adidas is engaged with wider range of products and thus they carry the renowned
brand name through offering the shoes or clothing which is covered with their logo. Thus, in
respect of targeting the market, they are mainly bringing innovative ideas in the shoes which
attract the customer in larger way.
Price: In respect of launching their shoes at global level, they apply the skimming pricing
strategy in which they imposed higher charges on the products which results in attracting the
customer needs in longer perspective (Hisrich and Ramadani, 2017). As this is the mindset of
the customer regarding getting better quality products if the prices imposed are high.
Place: The major profits is gained through focusing on providing the new products in their
retail outlets. As the first preference of the customer is to be visit to store and then purchase
the products. They also manage their online distribution channels through reaching directly to
customer and sell their products.
Promotion: Due to changes in time, adidas mainly focus on promoting their products through
television or ads on online sites. By this aspects, they build the strong commitment with the
customer in respect of providing timely services to them.
M 2
In respect of undertaking the primary research, the limitation which occurred is
relating to getting variation in the information which is collected from the customer or
employees of the Adidas. In context of secondary research which is collected from newspaper
or article, the limitation occurs regarding facing difficulty in interpreting the results (LEÓN
RESENDIZ, MARTIGNETTI and MARTÍNEZ GÓMEZ, 2020). As every researcher had
their own point of view in presenting the topic, thus difficult arises regarding taking more
time to select the right information.
M3
In context of undertaking the coherent marketing mix plans relating to promoting the
products related to football boots, the mainly target is to be done to the youth and adults who
are more dedicated and excited towards the games. It is also stated that nominal pricing is to
be set with high quality is easily affordable by any person and thus results in increasing the
brand of the Adidas in larger way (Masri, 2019). In respect of retaining the position in
market, it is necessary that the products are to be promoted in right market and mainly
concentrated on right segments.
D1
The techniques which is used by Adidas in respect of marketing their products is
relating to advertising. As customer are attracted if they find any renowned actor or actress
promoting the company and thus through this manner, it helps Adidas to sustain more growth
in the business (Meffert and et.al., 2019). Another marketing strategy is relating to targeting

the audience in which the youth and adults are focused towards their health and thus prefer
the sportswear in larger way.

REFERENCES
Books and Journals
Hisrich, R. D. and Ramadani, V., 2017. Entrepreneurial marketing mix. In Effective
Entrepreneurial Management. (pp. 75-99). Springer, Cham.
LEÓN RESENDIZ, A., MARTIGNETTI, K. and MARTÍNEZ GÓMEZ, S., 2020. Plan to
launch Adidas X Parley sustainable.
Masri, F., 2019. Cross-cultural issues in advertising: implications for brand and global
marketing efforts by consumer-oriented companies.
Meffert, H. and et.al., 2019. Marketing-Mix: Distributionspolitische Entscheidungen.
In Marketing. (pp. 577-629). Springer Gabler, Wiesbaden.
Online
Marketing mix of Adidas. 2019. [Online]. Available through:
<https://www.marketing91.com/marketing-mix-adidas/>.