BU1104 Business Model Plan: My Outfit Online - Online Boutique

This document outlines a business model plan for "My Outfit Online," an online retail clothing boutique targeting customers in Australia. The plan details the company's name, type of business, location (online), mission, vision, and goals, including a 5% customer increase within 12 months. It analyzes the external environment (political, socio-cultural, technological) and internal environment (strengths, weaknesses, opportunities, threats). The plan also covers operational aspects such as goal setting, HRM issues, leadership styles (participative/democratic), control mechanisms (behavioral control and performance management), communication transparency, and feasibility, emphasizing affordable, exclusive designs to attract a wide age range in the Australian market. The business aims to provide high-quality outfits and personalized service through online designer consultations and social media marketing.

Business Model Plan

1.0 Names of Business
 Name of Business: My Outfit Online
 Type of business: Retail Clothing Boutique Industry
 My Outfit Online Company is the online store that aiming to
provide outfit products for customers in Australia. There also
providing online customer sales staff to be responsible for
dealing with customers enquiries through online store. Through
posting website link in many social media platforms such as
Facebook, Instgram and Twitter. Many younger customer group
has been attracted to have a review through this online store to
seek for various outfits (Tran, 2014).

Location
 The store is located in the online website to provide easy access
to more customers without space and time limitation. This online
store could also save budget costs to have reduction in
operational costs such as rental fees for physical store (Bondari,
2014).

2.0 Mission Statement, Vision and
Goals
 Mission: Providing high quality and beautiful outfit for people to
make life become happier
 Vison: To provide a well-known Australia brand that providing
more growth opportunities for future organizational development
 Goal: Improving the number of customers by 5% in the future 12
months in Australia region

3.0 Main external environment
Political Economic
-In order to promote local
business development, local
government has provided
various beneficial policies for
developing these retailing
industries. This encourages
the retailing industry to gain
more benefits in development
process.
As local economic growth become
slow in local region, this motivates
retailing industry to move towards
to online store for reduction in
operational costs.
Socio-culture Technological
With people aiming to pursue
uniqueness and difference
when choosing products or
services (Widing, 2013).
Therefore, providing
personalized product or
service could become more
competitive for business. This
motivates My Outfit Online to
With people becoming interested
in using Internet to obtain
information about products (Sheth
& Mittal, 2004). This influences
the My Outfit Online to open
online store to attract target
customer group.

4.0 Internal Environment
Strength Weakness
-High quality service
-Providing suggestions from
designer
-New way for getting close to
customers such as online
store
-Having no in-store shop could not
be effective for getting close to
local customers
-The price of outfit is relatively
higher compared with similar
brands
-A limited range of product line for
customers to choose
Opportunity Threat
With people aiming to pursue
uniqueness and difference
when choosing products or
services. Therefore, providing
personalized product or
service could become more
competitive for business
-Having no physical store shops
could not achieve the
effectiveness in using direct sales
marketing to attract more
customers.
-similar company competitors
have lower price of outfit to

5.0 Planning
 In order to set suitable operational goals, annual financial
reporting could be used to review the previous market shares to
set the goals for new financial year. Also, conducting market
research could be beneficial for having a deeper understanding
of market environment to set the new goals for organization
(Lockett & Blackman, 2014). The marketing department
manager, staff, supervisor and general manager will be involved
in setting goals.

Organizing –HRM issues
• The HR department of the company strategically manages the people and the
business resources.
• It is responsible for recruiting , hiring and coordinating the employees
• The HR professionals work to develop the employee skills

Leading –leadership styles in
different scenarios
• THE COMPANY HAS PARTICIPATIVE OR DEMOCRATIC LEADERSHIP
STYLE
• THIS TYPE OF LEADERSHIP INCLUDES THE EMPLOYEES IN THE
DECISION MAKING PROCESS (LOCKETT & BLACKMAN, 2004).
• HOWEVER, THE LEADER ALWAYS TAKES THE FINAL DECISION.

Control mechanism
• THE CONTROL MECHANISM USED IN THE COMPANY IS AIMED AT
TRACKING HOW WELL THE ORGANIZATION IS PERFORMING
(SHETH & MITTAL, 2004).
• THE BEHAVIORAL CONTROL AND PERFORMANCE MANAGEMENT
IS ADOPTED BY THE COMPANY AS WELL

COMMUNICATION
• The communication is transparent at all levels
• The news or any new policy is communicated through meetings and
individual mails among the workforce.

Feasibility
• The products of the company is affordable to the common people along
with having exclusive designs and quality too.
• It will attract people of all ages in the Australian market (Tran, 2014).

 Tran, K. T. L. (2014). Talkin' 'bout my generation: Part of the overall
group strategy is to cultivate younger customers with the generation
brand. Wwd, 207(87), SII32.
 Bondari, B. (2010). WordPress 2. 9 E-commerce: Build a proficient online
store to sell products and services. Birmingham: Packt Publishing,
Limited.
 Widing, R. E. (2003). Customer behaviour: Consumer behaviour and
beyond. Southbank, Vic: Thomson Learning.
 Sheth, J. N., & Mittal, B. (2004). Customer behavior: A managerial
perspective (2nd ed.). London;Cincinnati, Ohio;: South-Western.
 Lockett, A., & Blackman, I. (2004). Conducting market research using
the internet: The case of xenon laboratories. Journal of Business &
Industrial Marketing, 19(3), 178-187. doi:10.1108/08858620410531315