Faculty of Business - Managing Innovation: JLR Innovation Presentation

This presentation offers a comprehensive analysis of innovation management within Jaguar Land Rover (JLR). It explores the strategic management approaches employed by JLR, emphasizing the outcomes of innovation such as improved service quality and reduced costs. The presentation delves into the impact of operational and environmental factors on innovation, highlighting the significance of change management and risk assessment in the innovation process. Project planning and the identification, development, and implementation of innovation theories are also discussed. Furthermore, the importance of communication, associated costs, and potential future innovations, including the development of artificial intelligence-driven vehicles, are examined. The presentation concludes by summarizing the benefits of innovation, such as increased productivity, competitiveness, and brand recognition, offering valuable insights into JLR's innovation strategies.

Managing
Innovation
JAGUAR LAND ROVER

Table of Contents
 Introduction
 Strategic Management and Innovation at JAGUAR LAND ROVER
 Outcomes in innovation
 Impact of operational factors and external environment
 Change Management in innovation
 Risk Assessment in innovation
 Project Planning in innovation
 Theories of identification of innovation
 Theories of development of innovation
 Theories of implementation of innovation
 Importance of communication in innovation
 Key costs associated with company innovation
 Potential future innovations
 Benefits of innovation
 Conclusion
 References

Introduction
 This presentation is related with the innovation aspects in Jaguar
Land Rover
 The various factors of innovation discussed in this presentation
 Innovation is the process to implement creative ideas and
thoughts to get a better solutions in the company.
 Innovation is related with the change management, resource
allocation and risk assessment which described in this
presentation.
 Benefits attained by the innovation will be discussed in this
presentation.

Strategic Management and
innovation at Jaguar Land Rover
 The innovation implemented in the company is that the company
started using the innovative products to manage the business.
 This strategy improves the overall business and increases the
growth in the market and it also explores the internal factors of the
company
 This innovation is very beneficial for the Jaguar Land Rover as the
internal factors have more importance in the automobiles industry.
 The company started the proper strategic management for the
better growth in the market.

Outcomes of innovation
 The innovation provide many improvements
as an outcomes in the company.
 It improves the better service quality.
 It decreases the need of supplies and
equipment.
 It improves the empowerment of users.

Impact of operational factors and
external environment
 As per the information, the operational factors are very
much involved in the process of the innovation.
 The structure of the organization employees are work as
an operational factor so it directly impacts the innovation
process
 These factor influences the potential of innovation and
make more reliable as per the requirements.
 The various environmental factors also impact as the
several technologies are used in this company.

Change Management in
innovation
 Change management is also important in the process of
implementation the innovation.
 While implementing the innovation strategy, various
changes are occurred in the company and these changes
need to be informed to the employees
 So, the change management is very important before and
after implementing the innovation in the company.

Risk Assessment in innovation
 Risk assessment is very essential in the innovation
implementation.
 Various risks occur at the time of innovation in the Jaguar Land
Rover company.
 It started making innovative products so there are many risks
occurred in the process of innovation.
 The starting of new process include several risks o the risk
assessment is necessary for better innovation.

Project planning in innovation
 While implementing the innovation, the project planning is
necessary because without planning no innovation can be
implemented
 The project management is very essential as it manages the new
project of innovation .
 In managing the innovative products and strategic management,
the project planning helps the company to sustain in new market.
 Project planning includes the proper management of project used
in the innovation strategies.

Theory of identification of
innovation
 Identification of innovation is most important part of managing
innovation
 This theory helps to understand the innovation strategies used
by the organization that is responsible for the growth of business
 This organization identified the theory of innovation then started
making innovative products which helps in getting proper growth
of business.
 This theory is very much beneficial for the organization.

Theory of development of
innovation
 The theory of development of innovation is used to develop the
innovation in the organization and tend the business towards
success.
 Jaguar Land Rover uses the development process of innovation to
make innovation in their products.
 This theory increases the growth of the organization and make
the innovation success in the market.

Theory of implementation of
innovation
 The innovation implementation is necessary for the business because
new innovations used to attract the customers towards the business.
 This process overall manages the profit of the business and make the
growth faster.
 The development of innovation is not sufficient, it is needed to be
implemented in the business for getting better results.
 The innovation management can be successful after the
implementation of innovation

Importance of communication in
innovation
 Communication plays an important role in the innovation
strategy.
 The innovation can be managed in the market by proper
communication among the organization and the
customers.
 Communication is used to tell the customers regarding
the innovational strategies used in the organization.
 Communication is essential in this digital age to discuss
anything regarding business

Key costs associated with
company innovation
 The innovation included various costs of the business because to
implement the innovation costs need to be considered.
 The costs required for started making innovation in the business.
 The development of innovation is also required costs.
 For making innovative products, Jaguar Land Rover needs more
costs for the betterment.
 The implementation is also used cost in the innovation process

Potential future Innovations
 The company use the innovation in the manufacturing of car
and developed revolutionary motor vehicles.
 The company uses the artificial eye in making the driverless
car.
 The best future innovation of the company is to develop the
world’s first learning car by using the artificial intelligence.
 This development increases the growth of the business in the
future process of business.

Benefits of company innovations
 The innovation provide several benefits to the company because
due to the innovation the customers attract towards the products
of the organization.
 Innovation improves the productivity of Jaguar Land Rover
 It increases the competitiveness
 It improves the brand recognition and value of the products
 It overall improves the profitability

Conclusion
 This presentation discussed about the managing of innovation in the
Jaguar Land Rover organization.
 The company adopted the innovation by making innovative products
in the company
 The several factors of innovation like risk assessment change
management and many more has been described in the presentation.
 This provides the information regarding the innovational strategies
used by the business.

References
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innovation as the context of incremental innovation and radical
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 Saebi, T., & Foss, N. J. (2015). Business models for open innovation:
Matching heterogeneous open innovation strategies with business
model dimensions. European Management Journal, 33(3), 201-213.
 Edgeman, R., Neely, A., Eskildsen, J., Kozlowski, A., Searcy, C., &
Bardecki, M. (2015). Corporate sustainability reporting in the apparel
industry. International Journal of Productivity and Performance
Management.
 Kiron, D., Kruschwitz, N., Reeves, M., & Goh, E. (2013). The benefits of
sustainability-driven innovation. MIT Sloan Management Review, 54(2),
69.