Unit 6: Project Report on Budgens' Globalization and Joint Venture

This report analyzes Budgens' international expansion strategy, focusing on a joint venture to enter the UK retail market. It begins by defining aims and objectives, including attracting a larger customer base and analyzing risks and benefits. The report then details a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are provided to illustrate timeframes and stages. Furthermore, the report presents a comprehensive project management plan with a milestone schedule, followed by a critical evaluation of the project management process and applied research methodologies. Finally, the report includes a small-scale research component, utilizing both qualitative and quantitative methods, along with an evaluation of the accuracy and reliability of the applied research methods, with questionnaires used to gather customer feedback and analyze the project's success.

Unit 6: Managing A Successful Business Project
Task 1
P1 Devise project aims and objectives for a chosen scenario
Globalization is a process based on international strategies that are basically
used to expand the business on a worldwide level in order to market their
business well. Globalization is the process of expanding business at the
international level. Budgens is UK based small and medium-size supermarket
which expands in the international market. The joint venture is one of the
strategies to enter the international market. The joint venture is a temporary
association of the business between the organization to maintain its
independence. Such as Budgens establish a joint venture with REWE to enter in
the international market and attract a new customer base. The joint venture is
considered beneficial in case of raising funds and provides the opportunity to
gain new markets. Joint venture with other company helps in gaining new better
resources of specialized staffs and technology. However, it includes risk to the
business with a limited opportunity to the business. It also lacks clear
communication between partners and among employees at the workplace due
to cultural issues. There are unequal involvement and restricted flexibility which
impact the process and operations of the business.
Aim
The aim of this research is to evaluate risks and benefits in an international joint
venture for Budgens to enhance the international trade while entering in UK
retail market.
Objectives
Some objectives of globalization under Budgens are listed below:
 To attract large base of customers through developing contact with other
grocery stores and their clients to offer them low cost products.
 Collect primary data through small-scale research to understand the
needs of company to use joint venture method in business (Tonchia,
2018).
 To analyse the risks and benefits of joint venture for Budgens in the
internal market.
 Make justification measures for the recommendation of entry mode.
The major advantage of starting a joint venture is that it can help in the faster
growth of Budgens business as in order to enhance the productivity in the
international market. Being an employee of Budgens, I have grabbed
opportunities and gain knowledge with respect to new job roles and

responsibilities in the business. Being staff, it is beneficial to enter in the joint
venture which results in increment of salary and helps in gaining experience
with respect to new market and customers. Approach of globalization has been
used in order to access the full utilization of all the resources (Rug.nl, 2018).
P2 Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk, and resources
In order to manage a project efficiently, planning is to be done with the
preliminary stage to the final stage.
Cost: The cost of the carrying out this research is dependent on many factors,
such as scope of the research, research approach used, data collection
methods, project procurement, and other miscellaneous tasks. It is important to
consider all these factors in order to allocate budget. In order to have a better
control of cost, it is required to stick to the project scope and complete all task
within the stipulated timelines.
Project Tasks Cost (in Pounds)
Research & Development 1100
Data Collection Task 300
Resource Procurement 1100
Project Controlling 1200
Others 300
Total 4000
Scope:The project scope is in line with the project objectives. It is required that
the scope should not be changed otherwise it would increase the cost. Benefits
and outputs of products as well as a company are being identified in order to
enhance the overall effect of globalization in this phase.The scope for an

employee is wide with the new job opportunity roles and responsibility. A
primary research will be conducted in which the stakeholders will be asked
some questions regarding the international expansion of the company. The data
collected will be analysed and based on the research, some recommendations
will be provided.
Time: In order to manage a project in the perspective of efficient globalization,
a time frame is required so that the activities in a company can be monitored.
Time management is most necessary for employees which helps in scheduling
urgent works and tasks.
Quality: The research carried out over Budgens is in a quantitative and
qualitative manner and the research only contains qualitative data as it
produces a good quality result in the comparison of quantitative results. The
employee has to enhance the quality of their work in order to achieve the
objectives of the organization.
Communication: The project management plan helps in improving the formal
and informal communication over globalization in Budgens related to the
increment of international trade. Communication is a key element to achieve
tasks and goals in the team. Therefore, being a staff, it is necessary to develop
clear communication between different departments.
Risk: In order to mitigate the risks related to the joint venture of Budgens, the
project management plan is achieved so that productive research can be carried
out. Risk can be carried out for employees with a joint venture of companies. It
leads to cultural barriers and rises in the conflict of interest in the workplace.
Resources: The project resources consist of human resource, material,
technology, capital, and other useful resources. These are required for the
effective and timely completion of the project.
Resources
Capital Resources The budget of at least 4000 pounds is required
Human Resources and workforce Project Manager
Research and Development team

Finance Manager
Project team
Documents Required Gantt Chart, Project Plan, Scope, risk register, WBS Structure, and
Project tools
Questionnaires and interviews form
Communication tools: Emails, newsletter, notices
Project quality tools- quality metrics, Project audits, and
P3 Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion
Work breakdown structure
This structure helps in defining the project management plan related to the
globalization in order to enhance the productivity of Budgens in a market so that
the linking of Budgens in international market can increase their trades.
Gantt Chart
Activities

1-21
Jan 22jan
28
Feb
1-31
March
1 April-
30 April
1-31
May
Idea Generation (Aims and
Objectives)
Primary Data Collection
Data Analysis
Marketing Strategies based
on Recommendations
Launching Strategies
Team Feedback Analysis
Final Documentation
M1 Produce A Comprehensive Project
Management Plan, Milestone Schedule And
Project Schedule For Monitoring And Completion
Of The Aims And Objectives Of A Project
Project management schedule depends upon the milestone schedule. Milestone
schedule comprises of all the activities which are related to implementing the
project. The aim is to achieve a maximum number of customers with the lower
operating cost so that the effective GDP can be achieved. To access raw
materials and the resources which are equipped with the product, the approach
of globalization has been used. In Budgens, some aspects may be addressed
that are related to the retail sectors in order to meet the goal and requirements
of Budgens as well as their consumers in the field of globalization (Rug.nl,

2018). The employees at Budgens plays a Belbin’s role which is helpful in
managing task and achieving goals of the organization. Being appointed as
manager in the Budgens, it is necessary to manage the project and their
scheduling with the decided time-frame.
Milestone
Activities
1-21
Jan
22 Jan-
28 Feb
1-31
Mar
1-30
April
1-15
May
16-31
May
Research methodologies
and Planning
Resource Allocation and
time scheduling
Questionnaire
development
Complete Data
Collection and Analysis
Strategy Formulation
Activities Analysis
Project Closure
(Launching)
D1 Critically Evaluate The Project Management Process And
Appropriate Research Methodologies Applied

The benefit of a joint venture is to share the risks and costs, make access to the
finance, resources, more efficient products etc. Some risks of a joint venture are
that the objectives are not so clear with the partners as they have their different
objectives to start a joint venture, less co-operation because of different culture
and styles etc. (nibusinessinfo.co.uk, 2018). Further, risks are also faced by
being a manager in the company such as lack of opportunity, the rise in a
conflict of interest etc.
Pros of project management plan –
 Time management can be done easily
 All resources are fully utilized
 Increased job opportunity
Cons of project management plan –
 Chances of getting conflicts
 The cost will be occupied more
 Lack of communication
Risk Register:
 Risk can be generated in globalization when the competition among
different business sites become increases as the company has to transfer
their products at low wages.
 Uncontrolled money flow gives rise to economic crises in capital
marketing due to globalization.
 More dependency with less control on the economy.
 Problems in the enormous environment are created due to
industrialization.
 Crime becomes internationalized because of globalization (Wang, 2018).
Task 2
Introduction
This research covers the small-scale research based on a joint venture of
Budgens and REWE group in order to expand their business by conducting the
survey in which the responses and the needs of consumers have been recorded
with the accuracy and reliability which the methods or tools provided. A project
management plan must be prepared in order to track the activities which are
going to perform like the implementation of the idea, partnership etc.
So, this research explains about the recommendations that are based on
meaningful conclusion so that the joint venture can easily proceed and expand
in terms of consumer and company satisfaction.
Overall there are some tools and techniques evaluated which then helps in
authenticating the support according to the given justifications. This research
also covers some decision-based processes which change the developments of

project management systems that help in achieving the heights in the retail
sector after the implementation of globalization in a joint venture of Budgens
and REWE group. The data is being collected using qualitative and quantitative
methods from the primary as well as secondary sources. Mainly, qualitative data
preferred the most because it contains in-depth information regarding any
product.
P4 Carry out small-scale research by applying qualitative and
quantitative research methods appropriate for meeting project aims
and objectives
To start a joint venture, first, the small-scale research must be carried out in
order to know the requirements of the market for meeting the aim and
objectives. Small-scale research is mandatory to be carried out by using
qualitative and quantitative methods in order to analyze the project
management plan.
So, to conduct a survey or small-scale research, the market trends must be
followed in the perspective of starting a joint venture. So, a survey has been
conducted in which the responses from customers regarding their needs, likes,
dislikes etc. are displayed.
Qualitative method is used to collect in-depth information regarding the retail
sectors in order to start a joint venture and it is also used to analyze the risks
and benefits of the partnership during a joint venture. According to the
qualitative method, in-depth information extracts the information regarding the
needs of customers at that location. So, the needs of the customer regarding
the retail sectors can be identified by using a quantitative method.
The quantitative method has been used to extract the information from the
statistical, computational techniques by conducting the survey. In a quantitative
method, the responses or the results can also be manipulated using the
computational techniques.
That’s why qualitative method is most preferable instead of quantitative
methods in the conducted surveys.
Questionnaire
Name –

Gender –
Address –
Q1. How likely is globalization important for the joint venture?
Not all likely
Extremely likely
Q2. Overall how satisfied or dissatisfied are you with the globalization in retail sector?
Not all likely
Extremely likely
Q3. Has the productivity of business increased after globalization?
Yes
No
Q4. How would you rate the increment of business after globalization
Very high
High
Low
Very low
Q5. Is joint venture responsible for a successful business?
Not all likely
Extremely likely
M2 Evaluate the accuracy and reliability of different research methods applied
Accuracy in globalization for a joint venture means to take decisions which can
bring high-precision positioning of company in mass market that can enhance
the international trade in market. There are different research methods which
have been evaluated in order to start a reliable business in the form of a joint
venture by globalizing it. Quantitative and Qualitative methods have been
proposed to analyze the market needs and customer satisfaction. There are two
data collection sources named primary and secondary. As the primary data for
the survey is being collected through journals. The qualitative method is most
preferable as it extracts the in-depth information regarding the retail markets in
starting a joint venture of Budgens with REWE group. As a qualitative method is
a reliable method in order to analyze the market needs in an efficient manner.

D1 Critically evaluate the project management process and appropriate
research methodologies applied
In order to start a joint venture in market with the help of globalization, a project
manager to manage all the activities regarding the establishment of a new
partnership needs to be implemented and evaluated. Two methods have been
proposed in this research in order to know the requirements of customer as well
as Budgens and the responses over the generated question by the customers
have also been recorded. So, the data which is being collected with the help of
qualitative and quantitative data methods are used to make a project related
plan for the joint venture of Budgens and REWE group as for the evaluation of
project management plan, different methodologies are required to apply on the
project.
P5 Analyze research and data using appropriate tools and techniques
Research is being conducted with the use of systematic search in order to get
the relevant answers and suggestions which are based on the implementation of
globalization in a joint venture of Budgens and REWE group. It may include
some tools and techniques to analyze the data like a statistical tool, data
collection methods etc.
For the collection of data through research, qualitative and quantitative
methods have been proposed at the time of conducting a survey. There are
some random sampling questions which are being generated by the collection of
data through the qualitative method. Also, the responses of the customers have
been recorded in order to analyze the market trends related to the joint venture
of Budgens and REWE group in retail sectors.
Q1. How likely is globalization important for the joint venture?
Not all likely
Extremely likely
Not all likely 3
Extremely likely 7

Implementation: Out of 10, 7 recipients are responding that they agree about
the importance of globalization is very important. On the contrary, 3 recipients
are still saying that globalization is not so much likely be important for the joint
venture in the retail market. So, overall the majority of people in this survey
agree that globalization is extremely likely to be important for a joint venture.
Q2. Overall how satisfied or dissatisfied are you with the globalization in retail
sector?
Not all likely
Extremely likely
Not all likely 2
Extremely likely 8

Implementation: Out of 10 recipients, 8 are satisfied with the implementation
of globalization in the retail market so that the trade can be increased and it will
give benefit to the consumer as well as the company. Whereas, 2 are
dissatisfied with the implementation of globalization in the retail sector as they
think that after the implementation the trade will be decreased because of many
parameters and taxes. Overall, the majority of people are saying that they are
fully satisfied with this implementation of globalization in retail sectors.
Q3. Has the productivity of business increased after globalization?
Yes
No
Yes 8
No 2