Unit 6: Project Report on Budgens' Globalization and Joint Venture

This report analyzes Budgens' international expansion strategy, focusing on a joint venture to enter the UK retail market. It begins by defining aims and objectives, including attracting a larger customer base and analyzing risks and benefits. The report then details a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are provided to illustrate timeframes and stages. Furthermore, the report presents a comprehensive project management plan with a milestone schedule, followed by a critical evaluation of the project management process and applied research methodologies. Finally, the report includes a small-scale research component, utilizing both qualitative and quantitative methods, along with an evaluation of the accuracy and reliability of the applied research methods, with questionnaires used to gather customer feedback and analyze the project's success.

Unit 6: Managing A Successful Business Project
Task 1
P1 Devise project aims and objectives for a chosen scenario
Globalization is a process based on international strategies that are basically
used to expand the business on a worldwide level in order to market their
business well. Globalization is the process of expanding business at the
international level. Budgens is UK based small and medium-size supermarket
which expands in the international market. The joint venture is one of the
strategies to enter the international market. The joint venture is a temporary
association of the business between the organization to maintain its
independence. Such as Budgens establish a joint venture with REWE to enter in
the international market and attract a new customer base. The joint venture is
considered beneficial in case of raising funds and provides the opportunity to
gain new markets. Joint venture with other company helps in gaining new better
resources of specialized staffs and technology. However, it includes risk to the
business with a limited opportunity to the business. It also lacks clear
communication between partners and among employees at the workplace due
to cultural issues. There are unequal involvement and restricted flexibility which
impact the process and operations of the business.
Aim
The aim of this research is to evaluate risks and benefits in an international joint
venture for Budgens to enhance the international trade while entering in UK
retail market.
Objectives
Some objectives of globalization under Budgens are listed below:
 To attract large base of customers through developing contact with other
grocery stores and their clients to offer them low cost products.
 Collect primary data through small-scale research to understand the
needs of company to use joint venture method in business (Tonchia,
2018).
 To analyse the risks and benefits of joint venture for Budgens in the
internal market.
 Make justification measures for the recommendation of entry mode.
The major advantage of starting a joint venture is that it can help in the faster
growth of Budgens business as in order to enhance the productivity in the
international market. Being an employee of Budgens, I have grabbed
opportunities and gain knowledge with respect to new job roles and

responsibilities in the business. Being staff, it is beneficial to enter in the joint
venture which results in increment of salary and helps in gaining experience
with respect to new market and customers. Approach of globalization has been
used in order to access the full utilization of all the resources (Rug.nl, 2018).
P2 Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk, and resources
In order to manage a project efficiently, planning is to be done with the
preliminary stage to the final stage.
Cost: The cost of the carrying out this research is dependent on many factors,
such as scope of the research, research approach used, data collection
methods, project procurement, and other miscellaneous tasks. It is important to
consider all these factors in order to allocate budget. In order to have a better
control of cost, it is required to stick to the project scope and complete all task
within the stipulated timelines.
Project Tasks Cost (in Pounds)
Research & Development 1100
Data Collection Task 300
Resource Procurement 1100
Project Controlling 1200
Others 300
Total 4000
Scope:The project scope is in line with the project objectives. It is required that
the scope should not be changed otherwise it would increase the cost. Benefits
and outputs of products as well as a company are being identified in order to
enhance the overall effect of globalization in this phase.The scope for an

employee is wide with the new job opportunity roles and responsibility. A
primary research will be conducted in which the stakeholders will be asked
some questions regarding the international expansion of the company. The data
collected will be analysed and based on the research, some recommendations
will be provided.
Time: In order to manage a project in the perspective of efficient globalization,
a time frame is required so that the activities in a company can be monitored.
Time management is most necessary for employees which helps in scheduling
urgent works and tasks.
Quality: The research carried out over Budgens is in a quantitative and
qualitative manner and the research only contains qualitative data as it
produces a good quality result in the comparison of quantitative results. The
employee has to enhance the quality of their work in order to achieve the
objectives of the organization.
Communication: The project management plan helps in improving the formal
and informal communication over globalization in Budgens related to the
increment of international trade. Communication is a key element to achieve
tasks and goals in the team. Therefore, being a staff, it is necessary to develop
clear communication between different departments.
Risk: In order to mitigate the risks related to the joint venture of Budgens, the
project management plan is achieved so that productive research can be carried
out. Risk can be carried out for employees with a joint venture of companies. It
leads to cultural barriers and rises in the conflict of interest in the workplace.
Resources: The project resources consist of human resource, material,
technology, capital, and other useful resources. These are required for the
effective and timely completion of the project.
Resources
Capital Resources The budget of at least 4000 pounds is required
Human Resources and workforce Project Manager
Research and Development team

Finance Manager
Project team
Documents Required Gantt Chart, Project Plan, Scope, risk register, WBS Structure, and
Project tools
Questionnaires and interviews form
Communication tools: Emails, newsletter, notices
Project quality tools- quality metrics, Project audits, and
P3 Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion
Work breakdown structure
This structure helps in defining the project management plan related to the
globalization in order to enhance the productivity of Budgens in a market so that
the linking of Budgens in international market can increase their trades.
Gantt Chart
Activities

1-21
Jan 22jan
28
Feb
1-31
March
1 April-
30 April
1-31
May
Idea Generation (Aims and
Objectives)
Primary Data Collection
Data Analysis
Marketing Strategies based
on Recommendations
Launching Strategies
Team Feedback Analysis
Final Documentation
M1 Produce A Comprehensive Project
Management Plan, Milestone Schedule And
Project Schedule For Monitoring And Completion
Of The Aims And Objectives Of A Project
Project management schedule depends upon the milestone schedule. Milestone
schedule comprises of all the activities which are related to implementing the
project. The aim is to achieve a maximum number of customers with the lower
operating cost so that the effective GDP can be achieved. To access raw
materials and the resources which are equipped with the product, the approach
of globalization has been used. In Budgens, some aspects may be addressed
that are related to the retail sectors in order to meet the goal and requirements
of Budgens as well as their consumers in the field of globalization (Rug.nl,

2018). The employees at Budgens plays a Belbin’s role which is helpful in
managing task and achieving goals of the organization. Being appointed as
manager in the Budgens, it is necessary to manage the project and their
scheduling with the decided time-frame.
Milestone
Activities
1-21
Jan
22 Jan-
28 Feb
1-31
Mar
1-30
April
1-15
May
16-31
May
Research methodologies
and Planning
Resource Allocation and
time scheduling
Questionnaire
development
Complete Data
Collection and Analysis
Strategy Formulation
Activities Analysis
Project Closure
(Launching)
D1 Critically Evaluate The Project Management Process And
Appropriate Research Methodologies Applied

The benefit of a joint venture is to share the risks and costs, make access to the
finance, resources, more efficient products etc. Some risks of a joint venture are
that the objectives are not so clear with the partners as they have their different
objectives to start a joint venture, less co-operation because of different culture
and styles etc. (nibusinessinfo.co.uk, 2018). Further, risks are also faced by
being a manager in the company such as lack of opportunity, the rise in a
conflict of interest etc.
Pros of project management plan –
 Time management can be done easily
 All resources are fully utilized
 Increased job opportunity
Cons of project management plan –
 Chances of getting conflicts
 The cost will be occupied more
 Lack of communication
Risk Register:
 Risk can be generated in globalization when the competition among
different business sites become increases as the company has to transfer
their products at low wages.
 Uncontrolled money flow gives rise to economic crises in capital
marketing due to globalization.
 More dependency with less control on the economy.
 Problems in the enormous environment are created due to
industrialization.
 Crime becomes internationalized because of globalization (Wang, 2018).
Task 2
Introduction
This research covers the small-scale research based on a joint venture of
Budgens and REWE group in order to expand their business by conducting the
survey in which the responses and the needs of consumers have been recorded
with the accuracy and reliability which the methods or tools provided. A project
management plan must be prepared in order to track the activities which are
going to perform like the implementation of the idea, partnership etc.
So, this research explains about the recommendations that are based on
meaningful conclusion so that the joint venture can easily proceed and expand
in terms of consumer and company satisfaction.
Overall there are some tools and techniques evaluated which then helps in
authenticating the support according to the given justifications. This research
also covers some decision-based processes which change the developments of

project management systems that help in achieving the heights in the retail
sector after the implementation of globalization in a joint venture of Budgens
and REWE group. The data is being collected using qualitative and quantitative
methods from the primary as well as secondary sources. Mainly, qualitative data
preferred the most because it contains in-depth information regarding any
product.
P4 Carry out small-scale research by applying qualitative and
quantitative research methods appropriate for meeting project aims
and objectives
To start a joint venture, first, the small-scale research must be carried out in
order to know the requirements of the market for meeting the aim and
objectives. Small-scale research is mandatory to be carried out by using
qualitative and quantitative methods in order to analyze the project
management plan.
So, to conduct a survey or small-scale research, the market trends must be
followed in the perspective of starting a joint venture. So, a survey has been
conducted in which the responses from customers regarding their needs, likes,
dislikes etc. are displayed.
Qualitative method is used to collect in-depth information regarding the retail
sectors in order to start a joint venture and it is also used to analyze the risks
and benefits of the partnership during a joint venture. According to the
qualitative method, in-depth information extracts the information regarding the
needs of customers at that location. So, the needs of the customer regarding
the retail sectors can be identified by using a quantitative method.
The quantitative method has been used to extract the information from the
statistical, computational techniques by conducting the survey. In a quantitative
method, the responses or the results can also be manipulated using the
computational techniques.
That’s why qualitative method is most preferable instead of quantitative
methods in the conducted surveys.
Questionnaire
Name –

Gender –
Address –
Q1. How likely is globalization important for the joint venture?
Not all likely
Extremely likely
Q2. Overall how satisfied or dissatisfied are you with the globalization in retail sector?
Not all likely
Extremely likely
Q3. Has the productivity of business increased after globalization?
Yes
No
Q4. How would you rate the increment of business after globalization
Very high
High
Low
Very low
Q5. Is joint venture responsible for a successful business?
Not all likely
Extremely likely
M2 Evaluate the accuracy and reliability of different research methods applied
Accuracy in globalization for a joint venture means to take decisions which can
bring high-precision positioning of company in mass market that can enhance
the international trade in market. There are different research methods which
have been evaluated in order to start a reliable business in the form of a joint
venture by globalizing it. Quantitative and Qualitative methods have been
proposed to analyze the market needs and customer satisfaction. There are two
data collection sources named primary and secondary. As the primary data for
the survey is being collected through journals. The qualitative method is most
preferable as it extracts the in-depth information regarding the retail markets in
starting a joint venture of Budgens with REWE group. As a qualitative method is
a reliable method in order to analyze the market needs in an efficient manner.

D1 Critically evaluate the project management process and appropriate
research methodologies applied
In order to start a joint venture in market with the help of globalization, a project
manager to manage all the activities regarding the establishment of a new
partnership needs to be implemented and evaluated. Two methods have been
proposed in this research in order to know the requirements of customer as well
as Budgens and the responses over the generated question by the customers
have also been recorded. So, the data which is being collected with the help of
qualitative and quantitative data methods are used to make a project related
plan for the joint venture of Budgens and REWE group as for the evaluation of
project management plan, different methodologies are required to apply on the
project.
P5 Analyze research and data using appropriate tools and techniques
Research is being conducted with the use of systematic search in order to get
the relevant answers and suggestions which are based on the implementation of
globalization in a joint venture of Budgens and REWE group. It may include
some tools and techniques to analyze the data like a statistical tool, data
collection methods etc.
For the collection of data through research, qualitative and quantitative
methods have been proposed at the time of conducting a survey. There are
some random sampling questions which are being generated by the collection of
data through the qualitative method. Also, the responses of the customers have
been recorded in order to analyze the market trends related to the joint venture
of Budgens and REWE group in retail sectors.
Q1. How likely is globalization important for the joint venture?
Not all likely
Extremely likely
Not all likely 3
Extremely likely 7

Implementation: Out of 10, 7 recipients are responding that they agree about
the importance of globalization is very important. On the contrary, 3 recipients
are still saying that globalization is not so much likely be important for the joint
venture in the retail market. So, overall the majority of people in this survey
agree that globalization is extremely likely to be important for a joint venture.
Q2. Overall how satisfied or dissatisfied are you with the globalization in retail
sector?
Not all likely
Extremely likely
Not all likely 2
Extremely likely 8

Implementation: Out of 10 recipients, 8 are satisfied with the implementation
of globalization in the retail market so that the trade can be increased and it will
give benefit to the consumer as well as the company. Whereas, 2 are
dissatisfied with the implementation of globalization in the retail sector as they
think that after the implementation the trade will be decreased because of many
parameters and taxes. Overall, the majority of people are saying that they are
fully satisfied with this implementation of globalization in retail sectors.
Q3. Has the productivity of business increased after globalization?
Yes
No
Yes 8
No 2

Implementation: Out of 10 recipients, 8 are saying that the productivity of
business has been increased after the implementation of globalization in the
retail sector as the international trade will get increased by an exponential rate.
On the contrary, 2 recipients think that it is not a good idea to implement
globalization into a joint venture in retail markets as they don't think that the
implementation of globalization comes up with the productivity or enhancement
in business.
Q4. How would you rate the increment of business after globalization
Very high
High
Low
Very low
Very high 6
High 2
Low 1
Very low 1

Implementation: Out of 10 recipients, 6 recipients rate the increment of
business after globalization as very high, 2 recipients rate the increment as high
after the implementation of globalization, 1 recipient rate the increment as low
after the implementation of globalization and 1 recipient rate as very low this
increment in business. So, overall, the majority recipients are rating high the
increment of business after the implementation of globalization as they think
the business has been increased after the implementation of globalization.
Q5. Is joint venture responsible for a successful business?
Not all likely
Extremely likely
Not all likely 3
Extremely likely 7

Implementation: Out of 10 recipients, 7 recipients say that joint venture is
responsible for a successful business. On the other hand, 3 recipients say that
the joint venture is not important in order to run a successful business. But,
overall the majority of recipients are saying that joint venture is responsible to
conduct a successful business as they are aware of the statistics which is
generated after the joint venture in business and they also know that the
partnership is better to conduct business.
So, this is the survey which has been conducted to know the responses of the
customer so that the joint venture of Budgens and REWE group can be more
effective and productive in terms of better business. The survey is conducted to
analyze the needs and requirements of customers so that the unbiased
decisions can be made that can benefit the business as well as the consumers.
By the help of unbiased survey data, you can develop decisions which are based
on the analyzed results.
P6 Communicate appropriate recommendations as a result of research
and data analysis to draw valid and meaningful conclusions
Data is being analyzed by the assessment team of Budgens in order to inform
the development of recommendations. As this phase is responsible to ensure
the information which is obtained with the help of different team members. This
will help to draw a valid and meaningful conclusion which is related to the
development of joint venture of Budgens and REWE group. To develop
recommendations, assessment team must have the proper decision with the
strategy.

There are some minimum requirements for recommendation:
The market trend should be taken care in order to provide a productive and
efficient result in the perspective of the joint venture so that the consumers can
get according to the market trend.
All the resources must be utilized in order to enhance and increase the business
in a joint venture with the help of globalization.
The project management plan is required to be implemented in order to track
the activities of sales and the implantation of the partnership between Budgens
and REWE group.
Adaption of new ideas is necessary as this will affect the consumers according to
the updated market trend and the public demands must be taken care in order
to enhance or expand the business on a large scale.
P7: Reflect on the value of undertaking the research to meet stated objectives
and own learning and performance.
Budgens Company is a UK based company which started its business in other
countries like Asia and Africa. Reflection is the skill which enhances the quality
of business. Reflection is exploring the foundation of business. It is improving
knowledge about business and increase value and influence knowledge. In
business, reflection is used to take feedback on the productivity and
performance of the company. Reflection is an analysis of any business and it is
showing the working quality of our business. Budgens Company wants to start
their business in large scale so analysis of their previous performance in the
market is necessary for their success.
The reflective process required some approach that is in the form of curious,
patient, open and honest. These approaches provide a clear analysis of the
business. The success of any business is required a planned structure (Schön,
2017).
Approaches to structured reflection
Different ways in which are used to define the structure of reflection.
One approach is to break your reflections down by the stages of the project:
negotiating and identifying the project
A suitable plan is developed for the business
A plan is effective and leading in nature
evaluating the project

For reflection of business used some more approaches which is a necessary part
for our business.
The method which is used to reflecting the business is such as:
Analysis: It is the first step of reflection and it necessary to find out the quality of
the business.
Target setting: A suitable and real target is required to measure the
performance of the business.
Project planning is the most important approach to reflection. Because an
effective plan is a key to any business. For our company, a plan is made for
business and they analyze the market of another country to spread their
business (Saafi, 2018).
Communication: To spread business in other countries communication is a
problem so, it is a factor which is keeping in mind for our business success.
For collecting the knowledge of business performance used some methods they
are:
Feedback: Everyday feedback of performance is the best way for collecting
data for the performance of the company. It is used to set a goal for the
company and push them to increase performance
Interviews: It is a method of data collection in which feedback or face to face
interview is taken. A group of people is selected for interview and collect their
experience. This process provides the experience of the customers for the
performance of the company.
Surveys: In this process of data collection a group of people is selected and
provide them with a set of question and their answer is taken on the
performance of the company.
Observation: It is a good source for collecting information about products. In
this process used qualitative and quantitative methods for gathering data for
any company (Saafi et al, 2018).
Reflective cycle: It is a self-reflection tool and contains the following methods
such as:
Figure 1: Reflective cycle
Source: (Author, 2019)
The above sequence is used in reflective cycle and the major part for any
business.

Reflection-for-action:
Reflection-for-action refers to the actions which are taken in future in order to
improve practice. Reflection illustrates about the actions taken in present as
well as in past as the reflection shows the past experiences. Articles for
reflection-for-action help to accomplish the guidelines to proceed a successful
business in joint venture by the partnership. In reflection-for-action, the design
of examples plays an important role.
The reflection-for-action is used to analyse the aspects related to the joint
venture in order to enhance the productivity of the retail sectors. Reflection-for-
action helps to encourage in order to enhance the joint venture so that the trade
can be increased.Reflection is used to carry out the behavior of the business. It
is showing the evaluation and description of the business.
Human Resource Management research: Research in Human Resource
Management refers to the annual practice in Human Resource with the research
methods and organizational behaviour files. Human resource management
research involves technological advancements, economic conditions etc. As,
when a new technology is being introduced by HR then the work of HR is to look
at how the cost can be reduced so that the business can be revolutionary.
Human research management is used to define the research area of business
and also shows the important questions which are related to business
performance. Human resource is the best way of collecting information about
productivity and performance (Chuang, et. al., 2018).
By the help of the review process the outcome of the business is effective. It is
defining the affectivity of the company and highlighted that the company is
popular in the market or not. The outcomes form the process of reflection is
good and it shows that the market demand and target for our company.
M4: Evaluate the value of the project management process and use of
qualitative research to meet stated objectives and support own
learning and performance.
Performance of business is measured in Return from an investment. The
performance of the project is measured by the following facts:
Return on Investment: Return on investment used to measure the profit and
loss with the use of ROI that is used to take the decisions related to the finance
department of company. It is used to shows the benefit of business.

Productivity: Productivity is the state for a work which shows that how much a
business is growing or in loss. For example, joint venture is used to enhance the
productivity of business. So, here productivity defines the overall sales.
Cost of Quality: It is the amount which is losses by the organization from their
business.
Some other points for measure performance are Customer satisfaction, cost
performance and schedule performance (Chuang and Huang, 2018).
D2: Critically evaluate and reflect on the project outcomes, the
decision-making process and changes or developments of the initial
project management plan to support justification of recommendations
and learning during the project.
Performance of business is measured in form of cost analysis. Productivity of a
business is the sales that how much a business is making profit by their
strategies or work(Chuang and Huang, 2018).
Managing integration, scope, time and cost is the critical evolution of any
business. When a business, all is the necessary things for understanding. By the
help of these approaches critically evaluate a business plan.
Conclusion
In this research, the qualitative and quantitative data have been analyzed in
order to collect the data from the consumers by conducting a survey from that
the responses of the consumers have been recorded. This survey is being
conducted to know about the market trends that what things are going on in the
market, what are the needs of customer etc. that helps in building a project
management plan accordingly. So, small-scale research is being carried out in
order to apply these methods over the research. After that, different research
methods are applied in order to evaluate the accuracy and reliability of the
research. There are many tools and techniques which are used to justify the
recommendation and to authenticate the support in the perspective of the
enhancement of joint venture. The management plan is being analysed in order
to track the records of activities which are going on to increase this business
venture.
Overall, this research stating about the market trends that helps in preparing
the management plan of the implementation of globalization in joint venture

business of Budgens and REWE group results in meeting the requirements and
needs of the customer as well as the company.
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Appendices
1. Project Log- Book
Name:

Project title: The risks and benefits of a joint business venture to enter international market
Date:
Weekly research update:
Activities Initial/start
date
End date Time
Weeks
Idea generation 1January 2019 20 January
2019
3 Wee
Market analysis 21 January
2019
24 March 2019 8 Wee
Formulating a market strategy 26 March 2019 28 April 2019 5 Wee
Establishing a partnership with
REWE
29 April 2019 19 May 2019 3 Wee
Product development 20 May 2019 30 June 2019 5 Wee
Product launch 1 July 2019 14 July 2019 2 Wee
Review of the product 16 July 2019 29 July 2019 2 Wee

Problems encountered:
· To maintain partnership in joint venture as the partner has a conflict of interest
· Lack of joint venture
· No regular financial update
Risks or issues identified:
· Lack of clarity regarding the obligations
· Ineffective resolution of conflicts
News ideas and change of project direction:
· Access readiness
· Plan the joint venture
· Choosing the right venture partner
2 Questionnaires
Questionnaire
Name:
Address:
Gender:
Q1. How likely is globalization important for the joint venture?
Q2. Overall how satisfied or dissatisfied are you with the globalization in retail sector?
Q3. Has the productivity of business increased after globalization?
Q4. How would you rate the increment of business after globalization?
Q5. Is joint venture responsible for a successful business?