E-commerce Strategies: Building Presence via Websites & Google Wallet

This report explores the concept of establishing an e-commerce presence through website development, highlighting the role of e-commerce technologies like digital money and online advertising. It emphasizes the increasing importance of e-commerce platforms and discusses how websites, along with third-party applications and payment gateways, contribute to secure online shopping experiences. The report concludes that building an e-commerce website is essential for future business platforms, facilitating the exchange of goods through various e-commerce technologies and underscoring the need for further research into website construction and functionality.

Running head: USE OF GOOGLE WALLET IN E-COMMERCE
Building E-commerce Presence Using Website
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1USE OF GOOGLE WALLET IN E-COMMERCE
Abstract
The following report is prepared to focus on the idea of building an e-commerce presence
using websites. Various e-commerce technologies are used while utilizing a website for e-
commerce transactions. The report clearly signifies the role of building websites to enhance
the performance of e-commerce business areas.

2USE OF GOOGLE WALLET IN E-COMMERCE
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Building an e-commerce presence using websites:................................................................3
How an e-commerce presence can be built with the help of websites?.................................3
Conclusion:................................................................................................................................3
References:.................................................................................................................................4

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Introduction:
E-commerce or electronic commerce is defined as the mode of transaction that is
made via the internet (Nirmala and Musyafa 2017). E-commerce is the new smart way of
doing business. A wide range of technologies are now making e-commerce possible.
Examples of e-commerce technologies includes commercial host, digital money and online
advertising. The e-commerce technology of digital transaction includes hosts like PayPal,
Google wallet and also Apple Pay that can be used for backend transaction processes. E-
commerce presence can also be done with the help of websites. This report focuses on the
ways by which websites can be used to build an e-commerce platform.
Discussion:
Building an e-commerce presence using websites:
The term e-commerce means electronic commerce which is a broad way of selling
items or products through online using e-cash payment technology like google wallet or pay
pal or Apple wallet. As the technology of e-commerce is gradually increasing so more and
more people are buying things online enjoying the benefit of the offers available via online
shopping. Herein comes the use of creating a website that promotes the e-commerce
platform. Online shopping has become easy with the help of e-commerce websites.
How an e-commerce presence can be built with the help of websites?
A series of website codes are utilized for the working of an e-commerce platform.
Various other platforms like the third party applications, payment gateways are also
associated with the e-commerce platforms. The e-commerce websites use SSL certificates in
order to secure all the data.
Conclusion:
Thus it can be concluded that building an e-commerce website will help in
establishing future e-commerce platforms of businesses where goods will be exchanged using
various e-commerce technologies. Further it can be studied the ways by which an e-
commerce website is built and its working principle for the upcoming area of the study.

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References:
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Nirmala, E. and Musyafa, A., 2017. E-Commerce.
https://www.outerboxdesign.com/web-design-articles/ecommerce_websites
https://www.hostgator.com/blog/get-ecommerce-website-running/