Building E-commerce Presence and HealthBetter Proposal

This report examines an e-commerce proposal focused on establishing an online presence for HealthBetter, a program designed to promote health within the community. The report begins by discussing the evolution of e-commerce and its growing popularity, highlighting key steps to build a successful online presence, such as maximizing customer experience, enabling easy searchability, and ensuring mobile-friendliness. It also addresses important considerations for developing an e-commerce solution, including customization, performance, responsiveness, and security. The core of the report evaluates HealthBetter, a platform that helps users track calories and receive feeding and exercise recommendations. It analyzes the program's strengths (personalized health advice), weaknesses (potential market deficiencies), opportunities (technological innovation), and threats (government policies and economic factors). The proposal emphasizes the importance of strategic differentiation and effective advertising to promote HealthBetter and attract users. The report concludes by providing a comprehensive overview of the e-commerce proposal, offering a clear understanding of the business plan for HealthBetter, its selling points, and its potential impact on promoting health within the community.

Running head: BUILDING E-COMMERCE PRESENCE
BUILDING E-COMMERCE PRESENCE
Name of the Student
Name of the university
Author note

1BUILDING E-COMMERCE PRESENCE
E-commerce is backed by a rich history that started with primitive electronic data
transactions in the year 1990 and since its inception it has gained popularity and is preferred
over offline shopping (Sharma and Lijuan 2015). In this paper e-commerce will be discussed
on and an e-commerce proposal on healthcare sector will be evaluated.
The steps that can be taken to build an e-commerce presence are:
1) Maximizing customer experience- As on these online platforms, products cannot be
checked physically therefore the site should provide detail description of the products or the
services.
2) Enabling easy search-ability- The users should be provided with a simple process so that it
helps them to search different products.
3) Be mobile-friendly- Customers should get straight-forward experience irrespective of the
devices they are making use of (Laudon and Traver 2016).
Some of the important considerations in case of developing e-commerce solution are:
a) Customization- This involves the color, design as well as the themes of e-commerce site
and also includes aesthetics along with navigation.
b) Performance- E-commerce site should not be slow as this will lead to loss of customers.
c) Responsiveness- This will help the users to view the products properly in smartphones and
add them to the cart.
d) Security- There should be security protocols for protecting users’ sensitive informations.
HealthBetter has a vital role to play in the promotion of health in the society. This will
aid the people in tracking their calories and provide feeding decisions. In order to promote the

2BUILDING E-COMMERCE PRESENCE
site proper advertisements should be done. Differentiation is the business strategy that can be
made use of. This gives preference to the needs and demands of the customers.
The strength, weakness, opportunities and threats of the HealthBetter E-commerce
Proposal are as follows:
Strength- The strength of HealthBetter E-commerce is it suggests the users with exercises and
food intake habits based on their calories.
Weakness- The weakness is deficiencies in the market, managing the website and limited
service lines.
Opportunities- To come up with new technologies, bringing in innovations in the application
and no such competitor in the market.
Threat- Adhering to government policies, slowdown in economy due to abruptness in the
website.

3BUILDING E-COMMERCE PRESENCE
References
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Sharma, G. and Lijuan, W., 2015. The effects of online service quality of e-commerce
Websites on user satisfaction. The Electronic Library, 33(3), pp.468-485.