Building a Sustainable Organization Case Study Analysis - Report

This case study analyzes the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as strategic managers in a sustainable organization. It discusses the application of strategic business management tools and concepts like OKR, SWOT, and PESTLE analysis to address sustainability issues. The report further explores the economic and ethical dilemmas faced by strategic leaders in balancing short-term and long-term goals, such as maintaining cash flow, ensuring honesty, and addressing employment levels. The analysis highlights the importance of environmental considerations and the impact of political, economic, social, technological, and legal factors on the organization's sustainability, offering a comprehensive overview of the challenges and strategies involved in building a sustainable business.

Building a sustainable
organisation case study
analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher
as sustainable strategic managers. Discussing the tools and concepts of strategic business
management that are applicable to the issues of sustainability :............................................3
Task 2...............................................................................................................................................6
Discussing the economical and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals :....................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Sustainable organization is known to be the commercial businesses that focuses 4 short
term as well as long term presence and constructing a large recognised organization in the
industry and market area. In order to construct a sustainable business or commercial organization
requires to go through several problems as well as channels. In addition to this the way of
becoming a sustainable business is not known to be the convenient process and services as well
as product dart the organization focuses in dealing is required to be in the demand in the market
area for long period of time or either management need to focus on innovating or modifying their
offerings in order to meet the preferences of the consumers in the market area (Argyriou,
Sifakis, and Tsoutsos, 2022). Moreover to this the following report is entirely based on the case
studies that are described below in brief
Task 1
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers. Discussing the tools and concepts of strategic business
management that are applicable to the issues of sustainability -
Christoph Gebald and Jan Wurzbacher Represented a commercial venture where their
services in product was the carbon dioxide that they basically utilise in order to emit from the
atmosphere and the environment. In addition to this the existing enhancement in the quantity of
carbon dioxide which is there in the atmosphere is rapidly enhancing. This is because it is also
enhancing the rate of global warming and it is known to be one of the most crucial factor of the
planet that is associated to the atmosphere (Attanasio, and et.al., 2022). Moreover to this they
and vision of the organization was to minimise the carbon admission for like of 1% from the
atmosphere of the planet. Various kind of responsibilities as well as rules of the author of the
case study being sustainable managers or leaders are described in the below points in brief:
 Understanding the safety and health of the workers and other people that are leaving near
to the organization- The organization or the plant for the emission of the carbon dioxide
might really several toxic pollutants that basically harm the health of the people which
are inside the premises of the business or it is nearby the surroundings of the
organization. In addition to this these people can be the staff or normal citizens that are
living or working nearby the factory. And it is the obligation and responsibility of the

leaders or managers of the respective organization in order to offer them crucial tools and
equipment’s and also focus on maintaining as well as checking the plant On a regular
basis.
 Predicting the future of the business- sustainable organization refers to those businesses
that function for the long period of time and also maintains as well as keeps on getting
more sustainable with that I’m coming. In addition today being a sustainable leader or
manager it is crucial for them in order to evaluate the existing and the future requirement
for the services and products in the industry and market area and also maintains on
modifying those offering as they to offer the consumers with more satisfaction level
(Bamgbade, and et.al., 2022).
Ideas and methods of strategic business management in relation to the sustainability is described
below in brief
 OKR – Objective and key results (OKR) This is known to be the model of framework
that is utilised for fixing and settings goals and also tracking the results in order to
evaluate the existing performance and potential of the business in order to make them
measure for enhancing the level of productivity and performance. In addition to this at
the time of completing the functioning cycle aur set of. For the completion of the goals
and objectives of the business then it need to measure the actual outcome if it is
compared to the preferred outcomes and also determining the deviations as well. Buy
these division the organization might get assistance in there future strategic planning as
well as strategic management.
 Swot analysis:
 Strengths – The major strength of the commercial businesses that they have large
amount of investment available for them that they can utilise for the betterment of their
business and also convert the ideas into the reality conveniently (Gangwar, Mishra, and
Kamble, 2022).
 Weakness – These are known to be the in capabilities that lead to giving the negative
impact on the commercial businesses. In relation to the respective organization lack of
knowledge regarding the product as well as industry he is one of the major weakness for
the respective organization.

 Opportunities – In relation to the respective organization management are focused in
building entire new market area as there will be no rivalry and competition for them and
also no chance of new entrant so it can might provide the organization with major
opportunity for it in order to create a market area which is entirely new with no
competition and also having the large amount of consumer base.
 Threats – The major threats of the business that are linked to the growth and
sustainability of the organization is the rules and regulation of the business that are
imposed by the legal theories and the government which minimises the authority or might
even do not permit the business in the manner of functioning the operations of the
business because of the sensitive concern of the atmosphere.
PESTLE analysis:
 Political – This factor is related to the politics or the government imposed policies and
the respective organization have the major influence of this vector because of the
sensitive concern of that atmosphere for which they are functioning (Goli, and
Mohammadi, 2022). The legal authorities might imposed several regulations as well as
rules for the business that are required to be followed by the organization.
 Economical – The elements that are related to the economy of the nation where the
organization functions belongs to this factor. In relation to the respective organization
several elements which our level of employment, demand as well as supply have the
major influence over the business as well as sustainability in the market area.
 Social – The society or people have the major influence and they can conveniently
influence the commercial businesses as they are the final customers of the business. In
Contacts to the respective business management might not directly served the consumers
of the community but the people that are against the organization can lead to know
goodwill of the business that no other commercial business will partner with the
organization because of low acceptance of the consumers (Ishizaka, and et.al., 2022).
 Technological – Management of the respective organization need to monitor the
innovation on a consistent basis and also upgrade themselves in order to avoid any type
of problems and issues. The plant and machines need to keep on getting modified so that
they are technologies are up to date for the related functioning in the industry in and out

and they also need to modify and evaluate how the operations can be more efficient as
well as effective.
 Legal – There are several kind of legalities which respective organization requires to
avoid at the time of functioning there commercial businesses in the market area. At the
time when these legal obligations and regulations are not abide by the business then the
government or any legal body can charge the organization in breaking of the rule and also
penalize them (Munir, and et.al., 2022).
 Environmental – The significance of these component Is enhancing on a consistent basis
because of enhancement in the pollution in the atmosphere and also harming the
environment negatively and also harming the health of the people. In case of business
management is very much associated to the betterment of the atmosphere so they need to
consider another factors of environment and also make sure that they are not polluting the
atmosphere but they are also having the optimistic impact on it.
Task 2
Discussing the economical and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals -
There are known to be lifted kinds and numbers of the problems which are encountered
by the managers or leaders of the respective organization. Few of these ethical and economical
dilemmas are described below in the brie:
 Maintaining the cash flow – Monitoring as well as maintenance cash as well as its
equivalent is known to one of the major difficult problem for the managers of the
business for the long period of time. The several opportunities in the market that are
related matter on how much money to be kept in hand in which few of the amount of cash
in hand is needed to use for the day today activities (Opoku, Agyekum, and Ayarkwa,
2022). And how much amount of money is deposited in the financial institute and the
amount of cash required to be invested with the several different choices of the resources
and sources.

 Honesty – The consumers as well as workers of the commercial business expect the
organization to be very honest with them. The activities they does the raw material they
utilizes as well as all the people that are associated and the things that are linked with the
business which the workers and consumers required to know need to be shared with
them. In addition to this transparency is known to be the major element in the work
which is highly appreciated by the people in the industry.
 Justice – There are several conflicts in the commercial business among the staff and the
management related to the functioning of the business that are required to be resolved and
maintained on an effective as well as efficient way. In addition to this conflict can happen
anywhere in the business and at anytime it can be happening (Silveira, and Reis, 2022).
The managers or leader needs to know how to manage and handle these countries in the
convenient way that it creates optimistic influence on other people that does not conflict
and also speculating the problems. There need to be given equal justice without being
biased as it can lead to the negative influence on the people that are encountering the
biased in the organization. So this can have the major influence on the worker turnover
and also it can lead to harming the reputation and goodwill of the business.
 High employment level – It majorly leads to the quantity of the people which are
functioning and working with the business. At the time when the level of employment of
the area or the nation is hi then there are low possibilities with the organization from
which they can choose and because of the extreme rivalry in the employing individual
then the requirement and demands of the salary will also be higher asit can okay lead to
low productivity of the business.
CONCLUSION
From the weather report it has been included that environment and atmosphere is known
to be one of the sensitive concerned and also functioning that influence the atmosphere either
negatively or positively which requires permission from the legal authorities and the
governmental authorities of the particular market area in which the organization is functional. In
addition to this sustainable businesses are known to be the organization that function for the long

period of time in the market area as well as that they function in the favour of the community as
well.

REFERENCES
Books and Journals.
Argyriou, I., Sifakis, N. and Tsoutsos, T., 2022. Ranking measures to improve the sustainability
of Mediterranean ports based on multicriteria decision analysis: a case study of Souda
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Attanasio, G., and et.al., 2022. Stakeholder engagement in business models for sustainability:
The stakeholder value flow model for sustainable development. Business Strategy and
the Environment, 31(3), pp.860-874.
Bamgbade, J.A., and et.al., 2022. Building sustainability in the construction industry through
firm capabilities, technology and business innovativeness: empirical evidence from
Malaysia. International journal of construction management, 22(3), pp.473-488.
Gangwar, H., Mishra, R. and Kamble, S., 2022. Adoption of big data analytics practices for
sustainability development in the e-commercesupply chain: a mixed-method
study. International Journal of Quality & Reliability Management, (ahead-of-print).
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using hybrid Shapley value and Multimoora method: case study petrochemical supply
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Sustainability Mediated by Innovation Capability and Moderated by External
Stakeholder Interest: Case Study in Indonesia Social Security Administration
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construction projects: a thematic analysis of verbatim comments from built environment
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Silveira, C. and Reis, L., 2022. Sustainability in Information and Communication Technologies.
In Research Anthology on Measuring and Achieving Sustainable Development
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