Bumble Bee Nursery: Comprehensive Executive Summary Report

This report provides an executive summary of the Bumble Bee Nursery, focusing on its business plan, market analysis, and financial projections. The nursery aims to reduce unemployment and childcare costs by offering opportunities to single mothers. The report details the proposed development, including key partnerships with organizations like EYFS and Ofsted, and presents financial projections including fixed assets and operating capital. It analyzes the competitive landscape, market arrangements, and cost structures. Sales and marketing strategies such as leaflets, websites, door-to-door campaigns, and word-of-mouth are discussed. The report also covers management and operational aspects, emphasizing staff training and safety. Financial aspects, including grants, savings, insurance, and education loans, are outlined. The report also includes risk assessments and external and internal analysis using PEST and SWOT analyses.

Bumble Bee Nursery

Executive Summary
Report is based upon Bumble Bee Nursery that helps many children to live and brought
up in a nursery because there are many single parents in a world who are willing to go out in
order to earn money and due to increases cost of childcare cost, they did not afford it. That is
why this nursery provide opportunity to single mothers to be independent and in this way it helps
to reduce unemployment. Report explains the start up procedure and also provide market and
competition, risk assessment which may faces by Bumble Bee nursery and also analysis some
micro as well as macro factors using PEST and SWOT analysis.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Proposed development............................................................................................................1
Market and Competition.........................................................................................................2
Sales and marketing................................................................................................................4
Management and Operations..................................................................................................5
Finance...................................................................................................................................6
Risk assessment......................................................................................................................7
External and Internal Analysis...............................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Bumble bee nursery is the chosen organization for this report which provide opportunities
to single mothers to be independent. Report main aim is to reduce unemployment and to reduce
childcare cost. Report provide proposed development in order to develop nursery in better way,
market and competition which may cause hindrance in growth path. Report further explains sales
and marketing channels through which the quoted firm can let people know about themselves., it
also describes its management and operations system, finance and risk assessment and a also
determine some micro or macro factors by using PEST and SWOT analysis.
MAIN BODY
Aim: “To reduce unemployment and childcare cost by providing single mothers a chance
to be independent"
Objectives:
 Reduce unemployment in a country.
 Reduce childcare cost.
 Provide opportunities to a single mothers to be independent and do job in childcare
centres.
Proposed development
Children's provide extra care for their own as they require extra health care needs and this
can be fulfilled by opening a new Bumble Bee Nursery for those single parents who are willing
to go out in order to earn money but because of increased cost of childcare, they did not do it. In
order to meet out the demands of those parents and to reduce the unemployment rates. In
addition to this, children are more committed in order to provide the decentralized ambulatory
care and as a result, this needs also increases the services as well as specialities which are offered
to them (Connell and Prinz, 2018). For this reason, the Bumble Bee nursery also tie up with
different key partners in order to start up their business at initial stage.
Major key partners is Early Years Foundations Stage (EYFS) which is a framework that
actually provides proper development to those children whose age is in between 1- 5 years. In
this, children learn many things through games and play such as physical development,
communication and language and they develop themselves through personally, socially and
emotionally. Another key partners who help to develop the nursery is Ofsted who inspect or
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regulates different services for care of children and those services provide education and skills
for all learners of different age groups. Another partner for proposed development is Local
Authority Designated Officer (LADO) who supports all staff members who work in nursery.
Some volunteers, placement students and family are another key partners to whom the children
feel positive environment (Felfe, Nollenberger and Rodríguez-Planas, 2015).
Financial projection
Fixed Asset Amount (£)
Real Estate land 5000
Building 200000
Leasehold improvement 2000
Equipments 3000
Other fixed Assets 8000
Total 218000
Operating capitals Amount (£)
Prepaid insurance 1000
Inventory 2000
Legal and accounting fees 1500
Utility deposits 500
Supplies 200
Advertising and promotions 600
Total 5800
Market and Competition
In the UK, there is a lot of nurseries who provide special care to their children which
shows that there is a tough competition in a market with all nursery care. It has been analyzed
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that the demand of care in the UK is quite high and that is why many peoples want to open a
nursery for small age group children.
From the above data, it has been analysed that market arrangement are now increased in
order to provide the best home care services through nursing and that is why many from the year
1990 onwards the nursing market is increases and as a result, percentage increases from 61% to
91% that actually shows that there is a high demand of nursing home in the UK (Competition in
the Care, 2018). That is why to meet out the needs of the people and provide employment to
single mothers, Bumble Bee Nursery is made.
The competition is also tough that is Bumble Bee nursery faces competition from
residential home care services because this is a lifelong service which is given to the children
who stay in a residential setting and feel like their own home (Plantenga, 2018).
Cost Structure for all expenses
Start up expenses Amount (£)
Legal 6000
Stationary 15000
Brochures 30000
Insurance 90000
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Illustration 1: Utilisation by sector of placement in the UK
(Source: Competition in the Care, 2018 )

Rent 425000
Playground equipment 20000
Playground prep 40000
Toys 150000
Total Start up expenses 776000
Other expenses Amount (£)
Payroll 200000
Advertising 20000
Food 18000
Travel 8000
Utilities 10000
Phone 4000
Total expenses 260000
Cash flow forecast
Income Year 1 (£) Year 2 (£) Year 3 (£)
Cash sales 40000 50000 60000
Returns 2000 3000 5000
Debtor Receipt 5000 5500 5900
Owner contributor 60000 61000 62000
Other income 10000 9500 12000
Total 117000 129000 144900
Expenses Year 1 (£) Year 2 (£) Year 3 (£)
Stock 12560 15000 17000
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Creditor payment 15000 14000 12000
Branding 2560 2200 2000
Total 30120 31200 31000
Sales and marketing
If a new business is starting then it requires some promotional activities as well in order
to let people know about the organization. Same is done with Bumble Bee Nursery and there are
so many marketing or sales channels which may support business in a good manner such as:
Leaflets: It is a traditional mode of the promotional tool which contains complete
information about Bumble Bee and it is also known as a pamphlet or a brochure which designed
in such a structured and attractive way that definitely attract a wider range of public towards
them (Lloyd and Penn, 2016). Generally, it is used by many peoples or businessman because it is
low in cost and affordable and consider one of the old model of promotion tool which reaches a
large mass of group in a single way.
Websites: it is a modern way of marketing in which people are normally attracted
towards it. This includes social media such as Facebook, Twitter and it is considered one of the
most successful promotional tool for every business. As almost 90% of the people uses social
media and by regular updating about the services which are offered to different peoples will be
beneficial to let them know about this.
Door to door: It is another marketing strategy which is used for sales. Under this, a
person walks from one door to another door and try to sell their products and also gather
information. People who use this strategy are generally known as Salesman (Penn, 2018). In the
context of Bumble Bee Nursery, they also use this strategy in order to grab the attention of many
people and they also realize the needs of many customers through this.
Mouth to mouth: This strategy work only when a business has some unique selling
proposition and Bumble Bee Nursery also have such unique selling points such as it offer
services with lower cost than others and it accepts children from all caste and background
without any discrimination, organize different trips in order to let them familiar with this world
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and many funfairs as well (Penn, 2015). Therefore, if a person enjoyed it for a once then through
their mouth to mouth marketing will help to raise an organization to sell their services at the
wider level.
Management and Operations
Management and Operations: In Bumble Bee Nursery, the management includes all
staff members, equipment etc. Such that the organization makes sure that every member is well
trained and certified so that they provide proper care to multiple children and know different
ways to handle them. Besides this, the cleanliness should be proper and also offer a different
variety of items in order to keep children occupied such that funfair, regular trips in order to feel
comfortable in that particular area (Murphy and et.al., 2018). Bumble Bee Nursery also ensure
that it provides well- planned schedule for nutritious food or snacks and also use colourful fruits
or vegetables in order to catch the attention of children. The management and operations of a
Bumble Bee Nursery are so well such that for them safety comes first and ensures that all the
toys and equipment are in good repair and they also immediately discard those things which
might be considered unsafe.
In order to keep proper records, expenses records and proper scheduling is also important
to effectively manage in Bumble Bee Nursery. It also includes that all the paperwork should also
be neat and easily accessible. It can also implement daycare scheduling software in order to
maintain recording or note down proper scheduling of their clients as well as staff (Bai and et.al.,
2018). Hence, this software also reduces the managerial workload and also prevent from
overbooking.
Finance
In order to introduce a new company in the market, Bumble Bee also needs finance and
therefore, there are various sources through which it can collect fund for its further movement
and some of them are as follows:
Grants: It is a non- repayable funds which are given by one party it may be any
foundation or trust in order to reach the further level of success. In the UK, grants are made
available for the variety of business and the biggest grant is a government department or
agencies who offer money or grant to the third party i.e. Bumble Bee Nursery. But on the other
side, grants are time limited that exist between one to three years and basically offered in order to
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implement government policies which are existing and also provide to execute a particular
program and In the case of Bumble Bee Nursery, the aim of it to reduce unemployment in
country (Strandenæs, Lund and Rokstad, 2018).
Savings: Another finance source is Saving which is one of the most simple funding
source for Bumble Bee Nursery. The owner can obtain funds from their family members and
friends in such a unique way in order to start the business. Therefore, personal saving is
considered one of the most flexible when a person chooses to take a loan from outside. Hence,
there is no interest rate that a person has to pay, there are no obstacles in the path
Insurance: It is that type of funding which involves a group of people agree to share risk.
There are so many types of insurance which can be done by individual such as life, health, and
home (Harris and White, 2018). At that time, when a person buys insurance then they join others
people who can pay money to an insurance company and a firm uses that collected money to pay
claims and then they are submitted to those people who purchase the insurance. In this way,
Bumble Bee Nursery also collect money in order to execute the business.
Education: To provide better education to their child who will stay in their nursery then
Bumble Bee Nursery has to choose an education loan for their children in order to provide the
best education. Moreover, the organization also needs some expenses in order to run a business
in a better way, that is why it needs some finance for education, tax and electric so that they can
easily collect money for their further execution (Lord and et.al., 2018).
Risk assessment
There are many risk hazard which is assessed by Bumble Bee Nursery and this is
mentioned below:
Failing from climbing frame: It is one of the most common risks which every child care
center faces and there is an increased chance that Bumble Bee Nursery may also face such type
of risk during their day to day activity. As a result, small children got harmed and to overcome
from such problem, Bumble Bee Nursery should use a plain area for small children movements
so that it prevents from such risk (Jones and et.al., 2018).
Choking on food: It is another risk which is assessed by the Bumble Bee Nursery. It
happens when child's airway gets blocked because of eating some raw apples, lollies, nuts etc.
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Poisoning by cleaning material: This type of accidents are also held in Bumblebee
Nursery. It has been analyzed that more than 70 percent of a child are admitted in hospitals
because of poisonous material which they used or may swallow that poisonous material.
Electrical: it is another risk hazard in Bumble Bee Nursery which may affect staff and
children when they get an electric shock or burn from using some faulty electrical equipment.
Besides this, children are at risk of electrical shock if they put their finger or some objects into an
exposed socket (Lynch, 2018). In order to prevent such problem, defective equipment should
immediately be removed and use of extension leads should be discouraged.
Damaged or broken toys or equipment: It is another risk hazard for the children
because they could be injured at the time of contact with such faulty equipment. Therefore, It is
the duty of the supervisor to check all equipment regularly before the children use them.
External and Internal Analysis
Introduction: In order to analyze the external environment, a firm has to use PEST
analysis. It helps to identify some micro factors and this is comprised Political, Economic and
social, technological factors. This analysis usually beyond the firm's to control some threats
which are as mentioned below:
Political factor: Political stability and importance of consumer service sector directly
affect the system of Bumble Bee Nursery. By analyzing the needs of people, an organization can
easily cop up the political factors. As it operates in customer service, therefore, political stability
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Illustration 2: PEST Analysis
(Source: PEST Analysis, 2018)

is necessary for the firm to run in an effective manner. Bumble Bee Nursery should also comply
with all legal frameworks for contract enforcement so that it can gain the attention of many
families and as a result, it can create a brand image in the market by providing best services
(Krishnan and et.al., 2018).
Economical Factor:Inflation rate, recession, and different government intervention also
affect the business in an adverse way. Such that due to the inflation rate, the prices of offered
services are directly affected and due to which the customers are not easily spending the amount
on it. This affects the business in a negative way. Sometimes labor cost and productivity in the
economy also create a negative impact on a business.
Social Factor: In UK, there is a shortage of single mothers who are unemployed and
parents are looking for those nurseries who take care of their children (Raphael and Rattler
2018). Thus, Bumble Bee Nursery also provide the same to their customers but the sudden
change in the behavior of customers also affect the business in a negative way such that it
directly affects the company's financial performance. Beside this, shared belief and attitude if the
population also play a great role in how the market will easily understand the customers for the
market.
Technological Factor: recent change in technology also affect the company overall
performance. Such that in this fast developing world, there is a need to adopt all new technique
into the working area so that it will directly affect the company's profitability in a positive way.
On the other side, in the case of Bumble Bee Nursery, it has to provide the best variety of
services that also match up with new techniques (Connell and Prinz, 2018).
Introduction: In order to analyze the Internal environment, a firm has to use SWOT
analysis. It that helps to identify some macro factors such as its internal strength and weaknesses,
opportunities and threats which is as mentioned below:
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