Creativity and Innovation: Exploring Organizational Applications Essay

This essay delves into the multifaceted concepts of creativity, innovation, and entrepreneurship, highlighting their significance in today's competitive landscape. It begins by defining these terms and emphasizing their crucial role in providing organizations with a competitive edge. The essay explores various types of innovation, including invention, extension, duplication, and synthesis, and examines tools used to foster creativity, such as divergent and convergent techniques, lateral thinking, and circular processes. It provides real-world illustrations of small-scale industries known for their innovation and creativity, spanning sectors like food, automotive, electric, medical, architectural, jewelry design, and fashion. The discussion emphasizes the impact of technological changes in driving innovation and entrepreneurship. The essay concludes by underscoring the importance of innovation and creativity for organizational success and sustainability, particularly in a globalized economy.

Contents
Introduction...........................................................................................................................................3
Innovation, creativity and entrepreneurship.........................................................................................3
Types of innovation and creativity.........................................................................................................4
Tools for innovation and creativity........................................................................................................4
Divergence tools-...............................................................................................................................4
Convergence tools.............................................................................................................................4
Lateral thinking-.................................................................................................................................5
Circular process.................................................................................................................................5
Illustrations of small scale industries known for innovation and creativity...........................................6
Conclusion...........................................................................................................................................10
References...........................................................................................................................................10
Appendix.............................................................................................................................................14

Introduction
Creativity means thinking about new things and their ability to create new ideas and discover
other new ways to look at the opportunities and problems. In the huge era of competition, it
has become compulsory for the organisations to engage in innovation and creativity, as it will
avail competitive advantage in the market. Discussion in the essay has considered the
innovation and creativity of small companies in every industry considering domestic as well
as international organisation. Entrepreneurship introduces innovation and creativity in the
organisation with the help of existing ideas, developing new ideas, or after testing the product
through innovation process. This essay has considered examples from industry like food
industry, automotive industry, electric industry, medical industry, architectural industry,
jewellery designing, and fashion industry. Technological changes was the revolution in
motivating and bringing innovation and creativity in the organisation (Snyder, Hammond,
Grohman, & Buonincontro, 2019).
Innovation, creativity and entrepreneurship
Innovation is the way of doing new things with the ability of applying the creative solution to
those problems that can become opportunity so that the lives of the people as well as society
can be enriched and enhanced (Chang, Chen, Hsu, Chan, & Chang, 2015). Whereas,
entrepreneurship is the outcome of the procedure that includes the applying of both creativity
as well as innovation so that it can capitalise the marketplace opportunities. It is important to
know that there are various risks and barriers associated with the innovation and creativity
such as an entrepreneur can focus only on logical, blindly follow the rules, be coming
overspecialized that may not be even needed. Solution to these barriers cannot be built
overnight but it takes phases such as with the help of knowledge accumulation that includes
professional conferences, visit to library, and reading (Snyder, Hammond, Grohman, &
Buonincontro, 2019).

Evolution process that means sleep on it, and wake with it. Generally, it is said that eureka
and idea experience that usually phase slowly and surely formulates the answer.
Types of innovation and creativity
While considering the innovation and creativity in the organisation, it has been seen that they
follow either one or more than one types of innovation. The four types of innovation such as
invention, extension, duplication, and synthesis.
Invention- it is described as creating a new product or service.
Extension- it is described as expansion of service, product, and the process.
Duplication- it means replicating the existing the service, product, and process. Synthesis is
the combination of existing concepts as well as other factors for the formulation.
Tools for innovation and creativity
Here is a glimpse of different tools used the companies for innovation and creativity such as
divergent tools, convergence tools, and creativity as a circular process.
Divergence tools-
It focus on generation of as many ideas are available it is wide and free. With this tool,
organisations generate many options such as brainstorming, SCAMPER, Forced connections,
or Excursion (Snyder, Hammond, Grohman, & Buonincontro, 2019).
Convergence tools-
It strive to analyse, merge ideas, and filter ideas so that it can select one of the best idea.
Divergent tools include analogy cards, which produces 80% of the ideas during the ideation
session itself. This concept means copying the concept form other industries and soon
adapting it for the own (Snyder, Hammond, Grohman, & Buonincontro, 2019). This is
considered as a great model to generate business ideas by reviewing the business models even

if it is not closely related to that company. Analogy cards such as BMI`s business pattern
cards is a great way to practise the analogy thinking.
Other method of thinking includes trends and technology benchmarking in which technology
is used as a reference. For example- choosing IA, block chain and IoT with the help of
brainstorming process so that it can come up with new business ideas on the basis of current
application.
Lateral thinking-
These tools are another methodology to run the ideation session. This involves different way
of thinking especially stepping sideways form the current business strategy (Gajda,
Karwowski, & Beghetto, 2017). Three ifs tool is useful to measure the change of the
perspective and challenge the assumption. In order to combine analogy with the lateral
thinking can be to introduce AI to our value proposition. Mind maps is a great idea to
organise the ideas. It can be used to explore and associate the divergence ideas and finally
clustering them from all the concepts from the ideation. Thinking hats is a popular technique
that is used to explore every aspect of the idea.
Circular process
In the circular process, creativity can be used as a tool of both convergent as well as
divergent, which is another phase of innovation. After applying the these tools, the result
indicates the change in the favourable attitude for the divergent thinking, efficient thinking of
organising the knowledge, provisions of a professional. In such an efficient way, that people
strive to find original solution to the issues and that is an important route to lead the teams
towards creativity and innovation (Hunter, Abraham, Hunter, Goldberg, & Eastwood, 2016).
Some of the small-scale innovation and creativity among the sector is the use of 3D printers
through which the professional take advantage of permanent basis. This technology has been
constantly evolving with the together used by the industries at the same time. For instance-

Zante Generate which is a running shoe, which is featured with full-length thermoplastic
midsole of the extraordinary performance and its unbelievable flexibility.
Illustrations of small scale industries known for
innovation and creativity
New balance`s designers of the product have used the selective laser sintering with the new
powder material that has been collaborated with the 3D systems (ZMorph, 2018). It is
important to know that fashion industry has been adopting creativity in its products that is
related with commercial application of the 3D printing by constructing prototype products for
the purpose of advertisement. Apart from market, giants are adopting innovation to enjoy the
competitive advantage other competitors. Whereas, the smaller companies tend to offer
fashion designers some crucial and universal desktop solution with the help of creative work
such as ZMorph multitool 3D printers in shoes, jewellery designers and fashion. In the
electric industry, this is no to surprise that this industry have started using printed quad copter
parts (Gajda, Karwowski, & Beghetto, 2017).
Modern business regulations have emerged to become effective (Mrożewski, & Kratzer,
2017). With the growth in the global economy, several industries look internationally for both
market development as well as manufacturing business. It is an inevitable aspect of the
globalisation that means wealth, growth, and jobs moving across the world. In order to stay
competitive at the marketplace, it will focus on minimising the expenses and streamlining the
business models. With increased globalisation, big businesses are pulled out the developed
economy and are extended in several other countries. It open up the economy from small and
developing businesses to creating opportunities for the entrepreneurships in order to
experiment the new business idea. This innovation entrepreneurs and business people are
growing and creating the development of business ideas.

It is important to know that entrepreneurship business is increasingly an integral part of the in
the growth of stable and developed countries. Further, engineers have surprise everyone with
the personal 3D printing factories in their disposals (The GUARDIAN, 2015). For example-
the issue of VOXEL8 has been addressed in the review of MIT technology. Moreover, it is
reviewed as one of the smartest companies in the year of 2015 (The GUARDIAN, 2015).
This dedicated all in one 3D printers have allowed the developers to design and develop a
next generation 3D prototype used as electronics with the cloud software, fused deposition
modelling, innovative conductive silver ink, and enabled with pneumatic direct writing
technology with 200 microns layer resolution (zmorph, 2018a).
Environmental degradation has become one of the attention-grabbing topic and it is a great
necessity to repair the damage. Natural earthquakes have destroyed the economy of many
organisation by spoiling the infrastructure of the organisation (Robbins, & Devitt, 2017). For
this concern, it has been seen civil constructors as well as ecological engineers are among the
verge of them most important and timely usage of 3D printing of mobile solutions. For
example- field ready is a humanitarian company (Chen, 2017). Just after the earthquake, two
engineers used the land rover as the standing platform and chargeable to small desktop 3D
printers that was printed a plastic fitting for the local pipes. The issues are quite serious as it
could damage the whole village and lead to life snatching event of the villagers but these two
men helps to bring the water to the other abandoned village area in the next 15 minutes
(Mrożewski, & Kratzer, 2017). This has led to progress of civil construction with the help of
3D printers and it became obvious with this project as Winsun giant villa is entirely printed
with the help of 7 meters tall printer. This architect is able to create a fantastic geometry
thanks to every possibility of giant printing units that can concrete the links consisting that
have completely the recycled the material, which was needed in next 24 hours to dry (Chen,
2017). Architects have used the 3D printing technology in order to create the accurate

dioramas of the whole cities and its neighbourhood in the matter of hours (Link, 2017). This
is to get into consideration that in conversing the idea in the organisation, it takes time and if
does not then the innovation and creativity strategy is not realistic.
Such visualisation can be accomplished take months as it takes time to comply with the
completion (Khalili, 2016). For instance- every architectural modelling processes in the LGM
Company that is currently based on 3D modelling and CAD resources that starts from
composite concept models and end it with full colour terrain models (Chen, 2018). Apart
from this, medical industry has also undertake huge transformation that has improved the
lives of the patients (Cropley, 2015). These improvements in the industry has led to increase
the life expectancy rate of patients that are suffering from chronic diseases and severe
diseases. For instance- the sustainable future of high dose medication takes rapid changes in
disintegrating form with the ZipDose technology that have been developed by the Aprecia`s
pharmacists (Schachter, García-Granero, Barrioluengo, Pineda, & Amara, 2015). The precise
powder liquid of the three-dimensional layering allows the creation of unique bond system
that ultimately makes the unique bond system which is masked to taste, enable the
prescribing the individual dosages to the patients. It has been reported that a team of doctors
in brazil has printed the silicone prosthesis of part of the human`s face suffered from the
cancer. They have used the Autodesk`s 123D catching photogrammetry application and also
a standard desktop 3D printer like a student form the Poland that has built the rehabilitation
orthosis (zmorph, 2019). Other more invention that has led to improvement in the lives of the
people are Arial3D is a revolutionary pre-surgical diagnostic platform that has been
developed by two physicians from the Belgium. It analyses the data that has been received
from the MRI and CT scans of the patients and further creates a three-dimensional model,
which is quickly 3D printings (Słomka, & Kordel, 2016). A medical example is the dentistry
sector where doctors have started using the precision of desktop 3D printers such as ZMorph

that can be used to print directly from the DICOM medical files, form 2 and the objet30
Orthodesk (zmorph, 2019).
Traditional methods have been replaced from the technological methods for the teeth
prosthetics also it introduces printing with the specialisation fillers such as dental SG resin
and NextDent Base which has become revolution in just few years (Sarooghi, Libaers, &
Burkemper, 2015). 3D printers are efficiently used in automotive industry even of the cars
that you cannot dream of. The creators of STRATI should be translated into the dreams and
the reality that symbolically took place in Detroit (zmorph, 2019). This is important for the
world`s first printed car that was described by the local Motors where CEO as a “small
electronic two seater” (zmorph, 2019). It signifies that car industry has extreme cost but by
employing technology, the cost of producing has been reduced. It is important that whole
structure take only 44 hours in order to print with no waste products (Kraus, Soriano, &
Schüssler, 2018). The engineers have not moved plastic in the motor, battery, and the
powertrain. For instance- Volvo, BMW and Ford uses 3D printing techniques for faster
experimental parts, prototyping, and finally creating fixtures and jigs for manufacturing
(zmorph, 2019). Mercedes is currently pioneering the niche among the various truck
producers that currently makes more than 100000 printed prototypes every year.
Apart from this, the company can provide them unique spare parts even when if the cars are
produced any longer (Amabile, & Pratt, 2016). These automotive parts are enabled with high-
quality plastic spring caps, and control elements. In the food industry, chefs and restaurateurs
have become the fan of novelties such as Foodini. Compact machines create fresh and
healthy food dish in an incredible way (zmorph, 2019). Foodini is an innovative strategy that
will enable to use through microwave in the coming years. Natural machines are provided to
collaborate with open capsule model, which makes the cooking appliance more convenient as
compared to competitor’s devices. Above all the relevant and realistic examples of small-

scale companies have indicated that by enhancing the technology in its operations (Amabile,
& Pratt, 2016). Some of the common characteristics that have different approach to
innovation that includes innovation and learning at the centre, emphasising the role of
institutions, and meaning all the innovation that do not happen in the isolation. A two-way
relation affect the innovation systems and creativity processes (Noworol, Žarczyński,
Fafrowicz, & Marek, 2017).
Conclusion
Form the above discussion, it can be concluded that it is important to choose a type of
innovation and creativity, which the business will apply. It is seen that all the illustration
observed in the above discussion shows that technology has contributed to severe changes.
Artificial intelligence and sense mover has upgrade the level of innovation to another level.
Apart from these discussed examples, artistic flair has reached to a level where
commercialisation through events especially in regards to voice quality improved. This
framework of the innovation and creativity has contributed to the economic growth of the
country as well as the linking it with the models, which have been used in innovation theories
in order to explain the innovative processes in high technological knowledge industries.
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Appendix
Mind mapping

Entrepreneurial ways to explore creativity