Development of a Mobile Application: Project Management Plan

This project plan outlines the development of a mobile application for Darrell Lea, a confectionery business, to facilitate online ordering and delivery. The plan encompasses various project management aspects, including project scope, objectives, deliverables, and milestones. It details the project's background, stakeholder analysis, and technical requirements. The plan includes a Work Breakdown Structure (WBS), a Gantt chart for scheduling, and a network diagram illustrating the critical path. Cost estimates are provided, along with a risk management strategy. The project organization, roles, and responsibilities are clearly defined, along with project controls such as change management and reporting. A comprehensive communications plan is also included, ensuring effective stakeholder engagement throughout the project lifecycle. The project aims to enhance Darrell Lea's market competitiveness through digital transformation.

Running Head: PROJECT MANAGEMENT
Development of Mobile Application for an Online Delivery Business
Name of the Student
Name of the University

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Table of Contents
1. Introduction..................................................................................................................................2
a. Purpose of Document...............................................................................................................2
b. Project Background.................................................................................................................2
c. Project Stakeholders.................................................................................................................2
2. Project Scope...............................................................................................................................3
a. Project Objective......................................................................................................................3
b. Project Deliverables.................................................................................................................3
c. Project Milestones....................................................................................................................4
d. Technical Requirements..........................................................................................................4
e. Limits and Exclusions..............................................................................................................4
f. Customer Review.....................................................................................................................5
3. Timeframe and Milestones..........................................................................................................5
a. Work Breakdown Structure (WBS).........................................................................................5
b. Project Schedule (Gantt Chart)................................................................................................6
c. Network Diagram (Critical Path).............................................................................................8
4. Cost Estimates (Budget)..............................................................................................................8
5. Risk Management........................................................................................................................9
6. Project Organisation and Management......................................................................................10
a. Project Organisation...............................................................................................................10
b. Project Roles and Responsibilities.........................................................................................11
c. Project Controls.....................................................................................................................11
i. Change Management (Strategies).......................................................................................11
ii. Management Reporting.....................................................................................................12
iii. Status Report....................................................................................................................12
7. Communications Plan................................................................................................................12
a. Meeting Reports.....................................................................................................................12
8. Conclusion.................................................................................................................................13
Bibliography..................................................................................................................................14
Appendices....................................................................................................................................15
Appendix 1: Gantt Chart............................................................................................................15
Appendix 2: Network Diagram with Critical Path....................................................................16

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1. Introduction
a. Purpose of Document
The purpose of this document is to develop a project plan for the development and testing
of a mobile app for Darrell Lea, a manufacturer and retailer of chocolates and other
confectionary items. The company has been operational since 1927 and massively popular
among the Australians till date. However, with changing business strategies and trends around
the world, the management of Darrell Lea also wants a change in the business strategy in order to
be sustainable in the market and also getting more reach towards the customers.
b. Project Background
Darrell Lea is very popular among the Australians and the business has always grown
from its inception in 1927. However, the market landscape has changed considerably due to
massive development and upgradation of technology in which, not only new competitors have
entered the market with new and innovative business strategies and have reduced the market
dominance of Darrell Lea. One of the recently adopted strategies by many popular retailers is
online delivery system in which the customers do not need to visit the store physically; they can
just download a smartphone app, view available products and place order and the retailers
deliver the products directly to the addresses of the customers. Darrell Lea has developed a
similar strategy and wants to develop a mobile app that can be used for online delivery business.
c. Project Stakeholders
The main stakeholders of the project include both internal and external stakeholders as
shown in the following table.

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Internal Stakeholders External Stakeholders
Project Head Mobile App Developer
Technical Supervisor Back End and Front End Administrator
Finance Manager Coding Specialist
System Tester
Content Developer
2. Project Scope
a. Project Objective
The main objective of the project is to develop a mobile app through which, customer can
order products online for Darrell Lea. Other objectives include implementation of new business
strategy, upgradation of the existing IT setup of the company and become more competitive in
the market compared to the other rival organisations operating in the market.
b. Project Deliverables
The main deliverables of the project are as follows.
Upgraded IT system for Darrell Lea with centralised control server
A new mobile app through which customers can order products online
Training to the staff for managing and using online ordering system and order
processing
A project report detailing all the relevant developments in the project

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c. Project Milestones
The main milestones of the project are shown in the following table.
Milestones Milestone Date
Milestone 1: Project Planning Complete Mon 14-10-19
Milestone 2: App Design Complete Mon 25-11-19
Milestone 3: Coding Complete for the App Thu 19-12-19
Milestone 4: Content Development Complete Tue 07-01-20
Milestone 5: User Expectations Analysis Complete Tue 21-01-20
Milestone 6: Testing Complete and Go Live Thu 13-02-20
Milestone 7: Project Manager Sign Off and Project Closing Wed 26-02-20
d. Technical Requirements
The technical requirements of the project include the following.
 Hardware for upgrading internal IT of the organisation
 Software to manage the orders received through the mobile app
 Software to develop the mobile app
 Central server to which the entire system will be connected
e. Limits and Exclusions
The limits and exclusions from the project are as follows.
 The project is limited to the development of a mobile app only.
 Development of desktop website is excluded for this project.

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f. Customer Review
Once the beta version of the app is ready, it will be made available for download for
testing by the customers. Based on their usage and experience, the customers will provide
feedbacks on the usability and features of the app. On the basis of the feedbacks, relevant
changes will be made in the app.
3. Timeframe and Milestones
a. Work Breakdown Structure (WBS)
The work breakdown structure for the project is shown in the following table.
WBS Task Name
0 Development of Mobile App for Online Delivery
1 Project Planning for the Proposed App Development
1.1 Meeting with the Project Team Members
1.2 Prepare Project Proposal and Receive Approval
1.3 Agree with the Stakeholders Regarding Project Goals and Targets
1.4 Allocate Roles and Responsibilities to the Stakeholders
1.5 Determination of Final Budget and Schedule for the Project
1.6 Milestone 1: Project Planning Complete
2 Designing the Mobile App
2.1 Develop Architecture Design for the App
2.2 Review the Feasibility of the Design
2.3 Prepare Plan for Adding Features in the App
2.4 Mobile Operating System Feasibility Study
2.5 Finalise the Design based on the Features and Requirement
2.6 Conduct Meeting Regarding the Final Design
2.7 Receive Approval for the Proposed App Design
2.8 Milestone 2: App Design Complete
3 Application Coding
3.1 Development of Application Prototype

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3.2 Writing the Codes
3.3 Validation of the Codes Used
3.4 Testing of Running the Codes
3.5 Codes Modification for Performance Optimisation
3.6 Milestone 3: Coding Complete for the App
4 Developing Content for the Mobile App
4.1 Develop Suitable Content for the App Features
4.2 Enter List of Vendors and Products to be Sold Online
4.3 Milestone 4: Content Development Complete
5 User End Requirement Analysis
5.1 Determine Customer Expectations from Online Delivery Apps
5.2 Develop the Features as per the Analysis
5.3 Milestone 5: User Expectations Analysis Complete
6 Final App Build
6.1 Develop the Final Application Version
6.2 Running on Different Mobile Operating Systems like Android, Windows and iOS
6.3 Back End and Front End Testing and Bugs Identification
6.4 Milestone 6: Testing Complete and Go Live
7 Project Review and Closing
7.1 Submit Documentation for the Entire Project
7.2 Detailed Review of the Project
7.3 Make Final Payments and Sign Off
7.4 Milestone 7: Project Manager Sign Off and Project Closing
b. Project Schedule (Gantt Chart)
The schedule of the project is shown in the following table.
WBS Task Name Duration Start Finish
0 Development of Mobile App for Online Delivery 113 days Tue 24-09-19 Thu 27-02-20
1 Project Planning for the Proposed App Development 15 days Tue 24-09-19 Mon 14-10-19
1.1 Meeting with the Project Team Members 2 days Tue 24-09-19 Wed 25-09-19

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1.2 Prepare Project Proposal and Receive Approval 5 days Thu 26-09-19 Wed 02-10-19
1.3 Agree with the Stakeholders Regarding Project Goals and Targets 2 days Thu 03-10-19 Fri 04-10-19
1.4 Allocate Roles and Responsibilities to the Stakeholders 2 days Mon 07-10-19 Tue 08-10-19
1.5 Determination of Final Budget and Schedule for the Project 4 days Wed 09-10-19 Mon 14-10-19
1.6 Milestone 1: Project Planning Complete 0 days Mon 14-10-19 Mon 14-10-19
2 Designing the Mobile App 32 days Tue 15-10-19 Wed 27-11-19
2.1 Develop Architecture Design for the App 10 days Tue 15-10-19 Mon 28-10-19
2.2 Review the Feasibility of the Design 5 days Tue 29-10-19 Mon 04-11-19
2.3 Prepare Plan for Adding Features in the App 5 days Tue 05-11-19 Mon 11-11-19
2.4 Mobile Operating System Feasibility Study 5 days Tue 12-11-19 Mon 18-11-19
2.5 Finalise the Design based on the Features and Requirement 3 days Tue 19-11-19 Thu 21-11-19
2.6 Conduct Meeting Regarding the Final Design 2 days Fri 22-11-19 Mon 25-11-19
2.7 Receive Approval for the Proposed App Design 2 days Tue 26-11-19 Wed 27-11-19
2.8 Milestone 2: App Design Complete 0 days Mon 25-11-19 Mon 25-11-19
3 Application Coding 19 days Thu 28-11-19 Tue 24-12-19
3.1 Development of Application Prototype 5 days Thu 28-11-19 Wed 04-12-19
3.2 Writing the Codes 4 days Thu 05-12-19 Tue 10-12-19
3.3 Validation of the Codes Used 5 days Wed 11-12-19 Tue 17-12-19
3.4 Testing of Running the Codes 2 days Wed 18-12-19 Thu 19-12-19
3.5 Codes Modification for Performance Optimisation 3 days Fri 20-12-19 Tue 24-12-19
3.6 Milestone 3: Coding Complete for the App 0 days Thu 19-12-19 Thu 19-12-19
4 Developing Content for the Mobile App 15 days Wed 25-12-19 Tue 14-01-20
4.1 Develop Suitable Content for the App Features 10 days Wed 25-12-19 Tue 07-01-20
4.2 Enter List of Vendors and Products to be Sold Online 5 days Wed 08-01-20 Tue 14-01-20
4.3 Milestone 4: Content Development Complete 0 days Tue 07-01-20 Tue 07-01-20
5 User End Requirement Analysis 15 days Wed 15-01-20 Tue 04-02-20
5.1 Determine Customer Expectations from Online Delivery Apps 5 days Wed 15-01-20 Tue 21-01-20
5.2 Develop the Features as per the Analysis 10 days Wed 22-01-20 Tue 04-02-20
5.3 Milestone 5: User Expectations Analysis Complete 0 days Tue 21-01-20 Tue 21-01-20
6 Final App Build 10 days Wed 05-02-20 Tue 18-02-20
6.1 Develop the Final Application Version 3 days Wed 05-02-20 Fri 07-02-20
6.2 Running on Different Mobile Operating Systems like Android,
Windows and iOS
4 days Mon 10-02-20 Thu 13-02-20
6.3 Back End and Front End Testing and Bugs Identification 3 days Fri 14-02-20 Tue 18-02-20

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6.4 Milestone 6: Testing Complete and Go Live 0 days Thu 13-02-20 Thu 13-02-20
7 Project Review and Closing 7 days Wed 19-02-20 Thu 27-02-20
7.1 Submit Documentation for the Entire Project 3 days Wed 19-02-20 Fri 21-02-20
7.2 Detailed Review of the Project 3 days Mon 24-02-20 Wed 26-02-20
7.3 Make Final Payments and Sign Off 1 day Thu 27-02-20 Thu 27-02-20
7.4 Milestone 7: Project Manager Sign Off and Project Closing 0 days Wed 26-02-20 Wed 26-02-20
c. Network Diagram (Critical Path)
The network diagram along with the critical path is shown in Appendix.
4. Cost Estimates (Budget)
In this project, the cost estimation is done using bottom up estimation technique. In order
to implement the technique, first, the standard rates of the resources (including human resources
and material resources) are estimated and shown in the following table.
Resource Name Type Std. Rate Ovt. Rate Cost/Use
Project Head Work $240.00/hr $0.00/hr $250.00
Technical Supervisor Work $215.00/hr $0.00/hr $50.00
Mobile App Developer Work $185.00/hr $0.00/hr $0.00
Back End and Front End Administrator Work $145.00/hr $0.00/hr $0.00
Coding Specialist Work $140.00/hr $0.00/hr $0.00
System Tester Work $120.00/hr $0.00/hr $0.00
Content Developer Work $85.00/hr $0.00/hr $0.00
Finance Manager Work $200.00/hr $0.00/hr $50.00
Development and Other Costs Material $15,000.00 $0.00
Now, the resources are assigned to the activities in the work breakdown structure to
calculate the total budget of the project as shown in the following table.
WB
S
Task Name Duratio
n
Resource Names Cost
0 Development of Mobile App for Online Delivery 113 days $194,110.00
1 Project Planning for the Proposed App
Development
15 days $30,860.00
1.1 Meeting with the Project Team Members 2 days Project Head $4,090.00
1.2 Prepare Project Proposal and Receive Approval 5 days Technical Supervisor $8,650.00
1.3 Agree with the Stakeholders Regarding Project Goals 2 days Project Head, Technical Supervisor $7,580.00

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and Targets
1.4 Allocate Roles and Responsibilities to the
Stakeholders
2 days Project Head $4,090.00
1.5 Determination of Final Budget and Schedule for the
Project
4 days Finance Manager $6,450.00
1.6 Milestone 1: Project Planning Complete 0 days $0.00
2 Designing the Mobile App 32 days $52,510.00
2.1 Develop Architecture Design for the App 10 days Mobile App Developer $14,800.00
2.2 Review the Feasibility of the Design 5 days Mobile App Developer $7,400.00
2.3 Prepare Plan for Adding Features in the App 5 days Mobile App Developer $7,400.00
2.4 Mobile Operating System Feasibility Study 5 days Mobile App Developer $7,400.00
2.5 Finalise the Design based on the Features and
Requirement
3 days Mobile App Developer $4,440.00
2.6 Conduct Meeting Regarding the Final Design 2 days Project Head, Technical Supervisor $7,580.00
2.7 Receive Approval for the Proposed App Design 2 days Technical Supervisor $3,490.00
2.8 Milestone 2: App Design Complete 0 days $0.00
3 Application Coding 19 days $25,000.00
3.1 Development of Application Prototype 5 days Mobile App Developer $7,400.00
3.2 Writing the Codes 4 days Coding Specialist $4,480.00
3.3 Validation of the Codes Used 5 days Coding Specialist $5,600.00
3.4 Testing of Running the Codes 2 days Coding Specialist, System Tester $4,160.00
3.5 Codes Modification for Performance Optimisation 3 days Coding Specialist $3,360.00
3.6 Milestone 3: Coding Complete for the App 0 days $0.00
4 Developing Content for the Mobile App 15 days $10,200.00
4.1 Develop Suitable Content for the App Features 10 days Content Developer $6,800.00
4.2 Enter List of Vendors and Products to be Sold Online 5 days Content Developer $3,400.00
4.3 Milestone 4: Content Development Complete 0 days $0.00
5 User End Requirement Analysis 15 days $32,200.00
5.1 Determine Customer Expectations from Online
Delivery Apps
5 days Back End and Front End Administrator $5,800.00
5.2 Develop the Features as per the Analysis 10 days Back End and Front End Administrator,
Mobile App Developer
$26,400.00
5.3 Milestone 5: User Expectations Analysis Complete 0 days $0.00
6 Final App Build 10 days $18,120.00
6.1 Develop the Final Application Version 3 days Back End and Front End Administrator,
Mobile App Developer
$7,920.00
6.2 Running on Different Mobile Operating Systems like
Android, Windows and iOS
4 days System Tester $3,840.00
6.3 Back End and Front End Testing and Bugs
Identification
3 days Back End and Front End Administrator,
System Tester
$6,360.00
6.4 Milestone 6: Testing Complete and Go Live 0 days $0.00
7 Project Review and Closing 7 days $25,220.00
7.1 Submit Documentation for the Entire Project 3 days Content Developer $2,040.00
7.2 Detailed Review of the Project 3 days Project Head $6,010.00
7.3 Make Final Payments and Sign Off 1 day Development and Other Costs[1], Project
Head
$17,170.00
7.4 Milestone 7: Project Manager Sign Off and Project
Closing
0 days $0.00
Hence, the total budget of the project is calculated as approximately $200,000.
5. Risk Management
There are certain risks associated with the project that are discussed in the following table
along with the management plans.

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Risk Chance of Occurrence Impact on Project Management Plan
Budget overshoot Medium High Seek external funding
for the project if the
organisation is unable to
provide sufficient
funding
Technical risks
including hardware and
software issues
High Very High Test hardware before
purchasing and purchase
licensed versions of
software from
authorised vendor
Lack of skills and
expertise and staff in
using and managing the
online based system
High Medium Provide training to the
employees regarding
system management and
handling
6. Project Organisation and Management
a. Project Organisation
The project organisation includes the following stakeholders and personnel.
 Project Head
 Technical Supervisor
 Mobile App Developer
 Back End and Front End Administrator

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 Coding Specialist
 System Tester
 Content Developer
 Finance Manager
b. Project Roles and Responsibilities
The project roles and responsibilities are shown in the following table.
Stakeholder Roles and Responsibilities
Project Head Managing and controlling the project as well as
providing guidance to the team members and
planning of project
Technical Supervisor Monitor the technical aspects of the project and
planning the technical requirements of the project
Mobile App Developer Development of the app as per the requirements
Back End and Front End Administrator Managing back end and front end of the mobile app
Coding Specialist Develop and insert coding to the app
System Tester Testing of the system
Content Developer Develop the web content required for the app
Finance Manager Managing the financial aspects of the project.
c. Project Controls
i. Change Management (Strategies)
Change management might be required if the company wants certain changes in the
initial design and functionality in the app. However, in order to administer the changes in the

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app, it is first required to conduct detailed feasibility testing in order to ensure the changes will
not affect the project negatively or will not cause budget or schedule overshoot. Once all these
are finalised, the changes can be gradually implemented in the project.
ii. Management Reporting
At each stage of the project including implementation of changes, the management must
be reported on regular basis. Based on the project progress report, the project manager will
develop weekly report or change report that he will submit to the management for analysis.
iii. Status Report
Project status report will be prepared by the project team in order to note down the
project status including reaching milestones and update the project manager about the same on
regular basis.
The status report of the project after one month from the start is as follows.
PV EV AC SV CV BAC
40000 38882 42700 -1178 -3878 200000
EAC VAC EAC1 CPI PCIB PCIC
213500 -13500 219752.7 0.91 0.19 0.19
7. Communications Plan
a. Meeting Reports
The communications plan for the project is shown in the following table.

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Stakeholders Reason Frequency Mode
Project Head Status reporting, change
requirements, queries
Daily / Twice a week Face to face meeting,
status reports
Technical Supervisor Technical details and
requirements, project
progress
Daily Face to face, project
progress reports
Mobile App Developer App requirements and
features
Before project start Face to face, design
document
Back End and Front End
Administrator
App back end and front
end features
As required Document, face to face
Coding Specialist Coding requirements As required Document, face to face
System Tester Testing requirements As required Document, face to face
Content Developer Web content required As required Document, face to face
Finance Manager Budget allocation As required Mail
At the end of each week, there will be a team meeting where all the project team
members will meet, discuss about project progress and generate ideas for further progress of the
project. When a meeting ends, a meeting report will be created detailing all discussions and will
be forwarded to the project manager.
8. Conclusion
Finally, it can be concluded that the project is feasible for the organisation and it will take
an estimated 113 working days. Moreover, the project is expected to cost the organisation nearly
$200,000 but will provide opportunity to increase the business such that this investment can be
recovered and the growth of profit occurs once the project is implemented.

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Bibliography
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from mobile app store user reviews. Journal of Systems and Software, 125, 207-219.
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Lane, N. D., & Georgiev, P. (2015, February). Can deep learning revolutionize mobile sensing?.
In Proceedings of the 16th International Workshop on Mobile Computing Systems and
Applications (pp. 117-122). ACM.
Schnall, R., Rojas, M., Bakken, S., Brown, W., Carballo-Dieguez, A., Carry, M., ... & Travers, J.
(2016). A user-centered model for designing consumer mobile health (mHealth)
applications (apps). Journal of biomedical informatics, 60, 243-251.
Stoyanov, S. R., Hides, L., Kavanagh, D. J., & Wilson, H. (2016). Development and validation
of the user version of the Mobile Application Rating Scale (uMARS). JMIR mHealth and
uHealth, 4(2), e72.
Ubhi, H. K., Michie, S., Kotz, D., Wong, W. C., & West, R. (2015). A mobile app to aid
smoking cessation: preliminary evaluation of SmokeFree28. Journal of medical Internet
research, 17(1), e17.

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Appendices

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Appendix 1: Gantt Chart
Figure 1: Gantt Chart of the Project

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(Source: Created by Author)
Appendix 2: Network Diagram with Critical Path
Figure 2: Network Diagram of the Project (Critical Path in Red)
(Source: Created by Author)